Conversionxl Applied neuromarketing by André Morys

Applied neuromarketingIncrease the effectiveness of your conversion efforts by understanding how your customers’ brains work.To optimize conversion rates, you need to change buyer behavior. Learn how the human brain works and how to leverage that knowledge to increase sales. This course is about more than just persuasion, cognitive biases and behavioral economics.In just 5 sessions, you’ll learn how to…Be more effective: Understand how the signal processing in the brain works so your message really gets into the mind of your audience.Control perception: You can control what and how the content of your websites and landing pages will be perceived.Raise buying motivation: Understand the influence of emotions and fears of your audience to increase the motivation to buy of your users.Most online marketers apply consumer psychology superficially – like a tactic that you can just copy and paste.But the human brain is too complex. It often doesn’t work to apply tactics without understanding the deeper mechanisms.In this course, André will give you an overview how the human brain is hardwired and how to leverage that knowledge for more conversions.André uses a lot of practical examples to showcase you the application of the knowledge. By attending the course, you will also have fun with tasks and interaction.This course is right for you if…You understand that a conversion is a result of a users behaviorYou are generally interested in psychology and customer experienceYou have already worked with psychological principles but maybe it didn’t work for youThis course is NOT for you if…You think you understand your customers’ behavior by using Google AnalyticsYou think you need to do a lot of quick a/b tests instead of some really good onesYou think psychology is just some esotheric stuff for UX nerds.Skills you should have before taking this course:The course is suitable for everyone, but it helps to have:General understanding about usability / UX / CXExperience in optimizationExperience in user researchYour curriculumClasses are self-paced and entirely online.APPLIED NEUROMARKETINGClass1Brain FundamentalsGet the bigger picture of neuroscience and neuromarketing. How is it different from psychology? How do the disciplines work together? How can we use this knowledge to lever the potential of customer experience?Topics covered:Class2Control the AttentionMost optimizers are familiar with clickmaps and heatmaps from mousetracking or eyetracking. But do you know what stimulus triggers the attention? The eyes are hardwired with the brain and as an optimizer you should know how to influence the customer’s behavior.Topics covered:Class3The Principle of Emotional ResonancePeople buy what makes them a better version of themselves. According to neuromarketing studies, most behavior is influenced by a mechanism of preferences for certain values that is deeply implemented in the human brain.Topics covered:Class4Fight or Flight – you only have 50msWhen we talk about concepts like trust, relevance, or clarity, the customer’s brain has made a decision in a couple of milliseconds. This happens a lot of time before the rational part of the brain has a rational explanation of the decision. You can use this principle to increase trustworthiness and perceived usability of your website.Topics covered:Class5Implement the Core Principles in Your ProcessOptimizing websites actually means changing buyer behavior. Your optimization process is a process that is not effective as long as you don’t implement the core principles of online behavior. Learn how to use neuromarketing principles and how to implement them in your optimization process.Topics covered:How the brain basically worksWhy customers are not in control of their mindWhy neuromarketing should be part of the core business modelPeople don’t control their attention rationallyFive proven ways to influence perceptionWhy perception is crucial for optimization successHow to implement it in your processHow the customer journey starts with emotional decisionsUnderstand how your customers really decideMechanisms to influence the customers decisionUnderstand why the brain makes fast decisionsUtilize this knowledge for increased trust, relevance, and clarityReduce bounce rates and engage visitors on your pageDisrupt or die: Why CX happens in the mind of the customer and how it affect growthThe core principles of your optimization processImplementing behavioral principles to accelerate your growthTag: Conversionxl Applied neuromarketing by André Morys Review. Conversionxl Applied neuromarketing by André Morys download. Conversionxl Applied neuromarketing by André Morys discount.