Code of Conversions – Chris Rocheleau

Code of Conversions – Chris Rocheleau
“How We Craft Ad Copy that Increases ROI 2X-5X with a ‘Coded’ Approach Using Proven Formulas Tested on Over $963,808.44 Ad Spend in 2018 Alone…”
We All Need a Proven, Predictable System That Ensures Our Ads Sustainable Work Everyday So We Can Scale Our Business
The “Code of Conversions” is that proven system…
It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today.
Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…
…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?
After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…
…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…
However even those concepts are “Translated Differently” than they were before.
New Platforms, New Rules. Facebook and Instagram are here to stay.
Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

Module 1:The ‘Social Rules of Engagement’ – $299 Value
Module 2:Audience Engagement Formulas – $999 Value
Module 3: Proven Ad Formulas and Templates – $999 Value
Module 4:The E.P.I.C. Story Formula – $899 Value
Module 5: Video Formulas and Ad Templates – $999 Value
Module 6: Ad Optimization & Funnel Optimization – $999 Value
Module 7: Safely Scaling With Margins – $699 Value
Bonus #1: Retargeting Schemes Webinar – $699 Value
Bonus #2: “Code of Conversions” Facebook Group- $297 Value
Bonus #3: Recorded Q&A Webinars for each Module- $995 Value
Bonus #4: Empathy Map Session with Irina – $299 Value
Bonus #5: Completion Guarantee 1 Hour Ad Review – $800 Value

Access Includes These 4 ‘Instant’ Bonuses
‘Retargeting Schemes’ 3 1/2 Hour Webinar Recording
In this ‘nothing held back’ webinar Chris revealed the master plan behind some of his largest clients and the unique retargeting that his agency uses to get maximum ‘return on ad spend’.
Exclusive ‘Conversion Coder’ Facebook Group
Exclusive Access to our private ‘Conversion Coders’ only Facebook Group where other ‘conversion coders’ share their work and support each other in cracking the ‘Code of Conversions’
[5] Recorded ‘Q&A’ Webinars on Each Module
Chris did 2-3 hour Q&A webinar where he stayed on until the last question was answered for each module.
Empathy Map Session w/ Irina Yerokhova & Keith Krance
Join Chris, Irina and Keith on a 2 1/2 hour walkthrough empathy map session facilitated by Irina.
Class Curriculum

Welcome to “Facebook Code of Conversions”
BONUS: Facebook Group Access Instructions
Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The ‘Social Rules of Engagement’

Welcome to “Facebook Code of Conversions”
Lesson 1: The Social Rules of Engagement (Part 1)
Lesson 2: The Social Rules of Engagement (Part 2)
BONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement Formulas

Lesson 1: How to use “UPSYD”
Lesson 2: 7 Crucial Headline Elements
Lesson 3: Unaware Headline Formulas
Lesson 4: Problem Aware Headline Formulas
Lesson 5: Solution Aware Headline Formulas
Lesson 6: Product & Deal Aware Headline Formulas
BONUS: Module 2 Deep Dive Webinar

Module 3: Proven Ad Formulas & Templates

Lesson 1: The “NNS 105%” Framework For Facebook Ads
Lesson 2: How to ‘Reverse – Engineer’ an Offer
Lesson 3: How We Use the “Offer Analysis”
Lesson 4: The “Ideal Customer Formula”
Lesson 5: Ideal Customer Formula Walkthrough
Lesson 6: The ‘EPIC’ Ad Formula
Lesson 7: The ‘Better Way’ – Webinar Invite – Solution Aware
Lesson 8: ‘The Rainmaker’ – Lead Magnet – Solution Aware
Lesson 9: Solution Aware Direct to Cart Template
BONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad Formula

Lesson 1: The ‘Epic’ Story Formula
Lesson 2: Engage – Setting the Stage
Lesson 3: Present – Presenting the Struggle & the Challenges
Lesson 4: Illustrate – Showing the “Journey of Discovery”
Lesson 5: Convert – Revealing the Code & Your Call to Action
Lesson 6: Template – Long Copy Story Ad – “Credible Witness”
BONUS: Empathy Map Session with Irina & Keith
BONUS: Module 4 Deep Dive Webinar

Module 5: Video Ad Formulas & Templates

Lesson 1: Video Ad Guidelines
Lesson 2: What You Need to Know Video Ad Template
Lesson 3: “Absolute Proof” Direct to Sales Page Video Template
Lesson 4: “The Cart Filler” Video Ad Template
Lesson 5: Anyone Can Do This Video Ad Template
BONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel Optimization

Lesson 1: The NNS Complete Ad Creation Process
Lesson 2: The Code for Properly Reading Your Metrics
Lesson 3: Troubleshooting – CTR (All) Low – CTR (Link) Low
Lesson 4: Troubleshooting – CTR (All) High – CTR (Link) Low
Lesson 5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page
BONUS: Module 6 Deep Dive Webinar
BONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With Margins

Lesson 1: Intro to Scaling
Lesson 2: Scaling Checklist
Lesson 3: 5 Signals for Scaling
Lesson 4: SPS Phase 1 “Sandbox”
Lesson 5: SPS Phase 2 “Playground”
Lesson 6: SPS Phase 3 “Stadium”
BONUS: Scaling Deep Dive Webinar