Description
SEO Fundamentals – The Ultimate Framework, Cleo Kirkland – SEO Fundamentals – The Ultimate Framework, SEO Fundamentals – The Ultimate Framework download, Cleo Kirkland – SEO Fundamentals – The Ultimate Framework review, SEO Fundamentals – The Ultimate Framework free torent
Cleo Kirkland – SEO Fundamentals – The Ultimate Framework
43 Video lessons in HD
2h 41m of class content
Exclusive bonus content
LESSONS
CHAPTER 1: INTRODUCTION
1. Intro- Course Overview
CHAPTER 2: SEO 101
2. What Is A Search Engine, And How Do They Work
3. What Kind Of Work Do SEO Practitioners Do
4. Popular Tools For SEO
5. The Evolution Of Google’s Algo
6. Quiz: Chapter 2: SEO 101
CHAPTER 3: TECHNICAL ANALYSIS
7. Analysis Introduction
8. Reporting Your Findings
9. Checking Google’s Index
10. Checking Google Search Console
11. Setting Up Crawler Tools
12. Interpreting Crawler Tool Reports
13. Interpreting Page Speed Tool Reports
14. Checking Schema Markup
15. Quiz: Chapter 3: Technical Analysis
CHAPTER 4: CONTENT AUDIT
16. Content Audit – Introduction
17. Basic Keyword Research
18. How To Determine What Type Of Content You Should Create
19. Qualitative Content Audit
20. How To Take Your Content Inventory
21. Reviewing Site Architecture
22. Keyword Optimization
23. Keyword Gap Analysis
24. Keyword Opportunity Sizing
25. Quiz: Chapter 4: Content Audit
CHAPTER 5: LINK AUDIT
26. Competitive Link Audit
27. How To Find Short Term Opportunities
28. How To Check If A Domain Link Is High Quality
29. The -Oops Something Happened- Audit
30. Quiz: Chapter 5: Link Audit
CHAPTER 6: OUTREACH
31. Finding Great Contributors On Fiverr
32. Finding Great Contributors With Ahrefs
33. Finding Contact Info Using NinjaOutreach
34. Sending Emails Through NinjaOutreach
35. Quiz: Chapter 6: Outreach
CHAPTER 7: PROJECT MANAGEMENT
36. SEO Project Management – Introduction
37. Wireframing And Product Specs
38. Reporting On The Progress Of Your Work Using Asana
39. A Word On Weekly-Monthly Reporting
40. Reporting Your SEO Impact
41. Top Tips For Project Managers
42. Quiz: Chapter 7: Project Management
FINAL QUIZ
43. Final Quiz
CLASS DESCRIPTION
What You Need To Know About Search Engine Optimization
AFTER THIS CLASS YOU’LL BE ABLE TO:
Know what a search engine is and understand how it works.
Build an expert SEO strategy from scratch.
Understand the evolution of Google’s algorithm and how it works today.
Create optimized online content and perform a qualitative content audit.
Know your way around all of the most popular tools that SEO specialists currently use including free and paid options.
Report the progress of our work to your stakeholders in a succinct way.
Thoroughly check Google’s Index and Google Search Console.
Set up Crawler Tools and interpret Crawler Tool reports.
Perform a professional competitive link audit.
ABOUT CLEOSIE’S CLASS:
Every successful business drives traffic through Google and the first 5 organic results on the first page account for 67% of all search clicks. With so much at stake, you need to make sure that your website ranks number one every time in order to get noticed.
In this project-based class filled with expert tips & tricks for launching and scaling a successful SEO campaign, you’ll learn how to perform a professional technical SEO analysis, content audit and link audit. You’ll also learn the basic theory behind SEO, how Google’s algorithm works and how to perform in-depth research, analysis and reporting.
By the end of this class, you’ll know how to build and implement an expert SEO strategy from scratch to ensure that your site consistently ranks at the top.
WHAT YOU WILL LEARN:
An overview of the basic principles of SEO theory
How Google’s algorithm works for ranking web pages
A professional framework for doing the job of an SEO specialist
SEO project management principles including reporting your SEO impact
Professional templates to report your SEO findings
How to interpret page speed tool reports and check schema markup
How to perform a keyword gap analysis and keyword opportunity sizing
How to find high-quality contributors for your site and send mails through NinjaOutreach
WHO THIS CLASS IS FOR:
Marketing managers and reps needing to gain a solid handle on SEO
Anyone wanting to start a professional career in SEO
SEO specialists wanting to improve on their skills
Business and site owners wanting more organic traffic
Web programmers, designers, front end and full stack developers looking to diversify their skillset
All levels of experience
ABOUT YOUR INSTRUCTORS:
An SEO expert with 12+ years as an in-house specialist and consultant, Cleo is a successful entrepreneur and business owner with a focus on hiring and training freelancers to scale their organic marketing efforts.
