Claire Pelletreau – Absolute FB Ads 2020

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Claire Pelletreau – Absolute FB Ads 2020
Brutally honest newsflash for course creators, coaches + service providers
itching to grow their business online:
It’s time to stop screwing around with Facebook ads (or avoiding them altogether).

You don’t need to be a math genius, an extroverted influencer or Zuckerberg himself to make Facebook & Instagram ads work for you
If you’re ready to finally →
✓ Get more eyes on your digital courses & products
✓ Grow your email list with subscribers who l-o-v-e what you’re puttin’ down
✓ Turn those subscribers into SALES (and LOTS of ‘em) in your next launch or funnel…
Let the gurus keep their complicated strategies and douchey tactics.
All you need is a simple, step-by-step approach to launch your profitable ad campaign: from strategy to testing (and everything in between).
Absolute FB Ads is your bullshit-free roadmap for creating strategic and effective ads that grow your online business…

Even if you’ve struggled to get results in the past (or feel so overwhelmed you don’t know where to begin).

Even if you’ve struggled to get results in the past (or feel so overwhelmed you don’t know where to begin).
Before you read on to get the details, let me be blunt →
I know you’ve heard the spiels from d-bags in rented Lamborghinis that Facebook ads are kind of A Big Deal™…
…especially if you’re on a mission to reach more people, reclaim your time and grow your revenue with digital products and online courses..
There’s just one big problem:
You’re not exactly sure how (or if it’s even possible)
to run Facebook & Instagram ads without losing money or wasting time you haven’t got.
Maybe you’ve already been burned big time by the fickle Facebook ads manager…

And you definitely aren’t alone if you’ve already wasted a couple hundred (or thousand) dollars on ads that didn’t bring home the bacon.
If you’ve heard the horror stories (or lived one yourself)…
Facebook ads can feel like buckling up for the world’s most expensive roller coaster ride.
The highs and lows are no joke →
Setting up the tech, tracking and testing for your ads feels more complicated than calculus, and you’re not quite sure if you even got it right…
There’s the rush of adrenaline (OK, anxiety) as you finally launch your ads and set them free in your audience’s newsfeed…
So you check your ads obsessively and hit the crushing realization that nobody’s clicking or converting — and you’re burning through cash FAST.
The next day, there’s a strange and unexplained uptick in your ads (yay!)…
But the people who do sign up end up costing you money…
And all those new subscribers turn out to be freebie vampires who never buy or engage.
Worst of all? You have no idea how to troubleshoot what the hell went wrong.
So you turn off your ads, cut your losses, and take a timeout until you can figure it out.
Or perhaps you’re suffering from a serious (and totally real) affliction known as “failure to launch”

syndrome…

Because you keep putting Facebook ads off until you’ve got the time and patience and you need to learn them ← also known as “ain’t-nobody-got-time-for-that-itis”.
You’re not sure exactly what to do with Facebook or Instagram ads, so you don’t do anything…
You’ve heard that if you’ve got a small budget then you shouldn’t even bother…
You’re convinced that you’re going to lose money on your ads, no matter how hard you try…
And the thought of balancing your budget, choosing the right audience and understanding where all your money went gives you a mammoth-sized migraine.
Finding your way through the Facebook landmines can feel like a full-time job…

And if you’ve ever found yourself cursing under your breath:
“I’m a smart person. Why the F&%! can’t I figure this shit out?!?”
… then join the freakin’ club.
“Frustrated. Confused. Pissed. Off. → All things I was feeling about Facebook ads before I took Claire’s course.

Claire had been surfacing in my life for a few months through various shared acquaintances and recommendations from friends. After listening to some of Claire’s podcasts and hearing more about her… I made the investment!
Now Facebook ads have become much more manageable. As an Operations Manager, I need to know enough about FB ads to serve my clients and this step-by-step, how-to-do-this-shit-guide is my secret weapon! My goal was to know what the hell I was doing and understand the process so I could tell my clients what worked and what didn’t. Any virtual assistant or OBM would benefit from the skills Claire teaches in Absolute FB Ads.
TL;DR: Facebook ads are Mount Everest and Claire’s course is my sherpa.
-Jessica Gulley-Ward, Owner of Juggling Logistics
While there’s no shortage of stories about people who retired their husband and moved to Fiji after a single campaign (excuse my exaggerated eye rolls please)…
It’d be pretty freakin’ sweet if Facebook ads could help you out with some normal people problems, too!

I’m talking about:

The unrelenting pressure to always be present on social media if you want to grow your audience and reach new customers (did somebody say FOMO?)
Constantly being on the brink of burnout as the sole driver of results in your business (and doing all the intensive work yourself, all the damn time)
Pushing beyond the encouraging but glacially sloooooow organic growth you’ve fought so hard for (without having to travel to conferences or spend hours networking one-to-one)…

And sure, you wouldn’t say no to a 7-figure launch or your own private island — but overwhelm and some lackluster results so far make it feel like you + FB just aren’t meant
The harsh truth is:
Most people never make a profit from their ads.

It’s deceptively easy to spend money on Facebook and Instagram, but the process of pulling a profit from your ads is anything but straightforward.
Especially if you’re struggling through:
Throwing digital spaghetti at the wall (and $ down the hole)

Not having a repeatable process you can trust

Fear of becoming a sleazy internet salesperson

If you don’t have a game plan before you give Facebook a single cent, you’re trapped in a guessing game that’s bound to cost you a lot of money.
You just want someone to make it easy for you — but with so many courses, tactics, and over-caffeinated gurus promising massive paydays with FB ads, it’s hard to know who to trust.
Not having a repeatable process you can trust
Maybe you’ve even managed to master the tech — but when you check and see that you’re losing money, you don’t know how to fix it (and when things go well, you have no idea how to do it again)
Without a framework to help you identify how to make ads work for you, you might as well be playing a blindfolded game of bingo.
Fear of becoming a sleazy internet salesperson
Perhaps you’ve heard that you’ve gotta go big or go home with your Facebook ads budget… and it seems like the only people who succeed are over the top and so not your style.
It’s scary to think about spending huge wads of money on Facebook, and you’re a little worried about opening yourself up to criticism from the internet peanut gallery.
Hey! I’m Claire Pelletreau…

and I’m kinda weird.

But we’re not here to talk about my Spanish TV teen drama addiction today.
Because in a world of self-professed ad gurus and overcomplicated strategies, I’m deathly allergic to all the online marketing BS that wastes your time and squanders your money.
Instead? I’m determined to help you turn Facebook and Instagram ads into a simple, effective and doable part of your strategy for growing your business…
And most importantly — I want your ads to be ridiculously profitable, too.
As for me, I had my first Facebook ads love affair back in 2011, back when pretty much any picture of a cat would get insane results. Oh, those were the days…
Because all of a sudden, Facebook became pay to play, seemingly overnight… and they didn’t exactly make it easy to join the game.
It was stressful, confusing, and effin’ frustrating.
It took me many, many hours (just ask my very patient husband) of research, several years of testing what worked for my clients, and a whole lotta trial and error to master the ever-changing Ads Manager and Facebook ecosystem.
I’ve developed a simple process — and an entirely new way of thinking — that will get your FB & Instagram ads converting and actually moving the needle in your business.
No smoke n’ mirrors or blackhat tactics.

I’m not going to ask you to whip out your credit card to spend $15K on FB ads and cross your fingers it’ll turn into a sale…

And I definitely don’t want you to gamble your time on one-hit-wonder strategies that might work for internet gurus with thousands of raving fans and money to burn — but not for normal people like you and me.
The not-so-secret herbs and spices behind it all?
It’s a potent blend of…

A dead-easy game plan for navigating the tech, so you can bend Facebook’s Ads Manager to your will (just promise that you’ll use your newfound powers for good, not evil).
A simple strategy for finding and reaching your perfect people in the newsfeed (even if you’re worried Facebook & Instagram ads won’t work for you).
A battle-tested method for understanding your results and how to fix what isn’t working (your days of guessing and stressing are over, friend).

… all taught by someone who actually knows what they’re talking about and has made it her life’s mission to burn down all the BS surrounding Facebook and Instagram ads (that’s me, by the way.)
If you’re ready for a reality where:
FB ads are a simple, effective part of your marketing strategy
You pump out ads with barely a thought. Or even hand off the implementation to your assistant or VA so you can get on with the work you love to do.
Your advertising costs go down, while your numbers go UP
As you continue to master Facebook ads, you get better at targeting the right people AND the Facebook algorithm starts working to bring you better leads. Win-Win!
You’re selling courses & GETTING PAID… consistently
You’ve increased your cash flow WITHOUT spending all your profits on more contractors or throwing it down the Facebook hole on haphazard ad campaigns.
That’s EXACTLY what’s waiting for you inside Absolute FB Ads

Absolute Facebook Ads is so much more than an online course

It’s simple: I tell you exactly what you need to know to get started with running ads the right way — and begin making progress FAST.
It’s comprehensive: more detailed insights are waiting for you in the course when you’re ready to expand beyond the foundations.
It’s timeless: I regularly update the content based on what’s changing and what’s working with FB ads today.

I’ll show you how to think about setting up your Facebook ads in an entirely new way:
One that is more thoughtful, strategic and allows you to navigate the ads landscape with total confidence →“Clear, step-by-step… and totally doable”
“Facebook ads can be daunting and there is a lot of confusing information out there on what works and what doesn’t.Claire explains Facebook ads in a clear, step-by-step way that makes advertising on Facebook feel less overwhelming and totally doable.”
– Kathleen Shannon, Being Boss & Braid Creative
The modules in Absolute FB Ads follow the exact process you’ll use to strategize, create, test, and optimize your ads.

No boring theory or fluffed-up video lessons.
In-depth and comprehensive, but quite easy-going”
I had done some Facebook ads before enrolling in Claire’s course, and I always felt that I was missing something. There just seemed to be so many options and I wasn’t sure what the right type of ad for my situation was.
Absolute FB Ads really cuts down what works and what doesn’t without overly simplifying things. It’s in-depth and comprehensive, but also quite easy-going.It isn’t boring either, which it could have easily been. I went through the entire course materials once and then picked off it in small chunks as I was creating the ads.
– Rob Young, Dominate Web Media
Here’s how we’ll make it happen together:
STEP 1: CHOOSE YOUR STRATEGY
Your days of throwing spaghetti at the Facebook (or Instagram) wall are OVER, hermano. It’s time to develop a new way of thinking about your ads: one that is strategic, data-driven, and based on what actually works.
Average time to complete and implement: as long as it takes to finish your Americano
STEP 2: SET UP YOUR TECH
I’ve seen too many people suffer because they rushed through setting up the pixel and tracking for their ads… or didn’t know how to do it properly!
Let’s do this once and do it right. (I promise I’m here to make it feel ridiculously easy.)
Average time to complete and implement: less than 60 minutes
STEP 3: FIND YOUR PEOPLE ON FACEBOOK & THE ‘GRAM
Think your audience isn’t on Facebook or Instagram? With over 2 BILLION monthly active users, think again (unless you’re targeting Tibetan monks on a digital detox, of course). With some smart targeting strategies and a little elbow grease, we’ll find your perfect audience and get your offers in front of them!
Average time to complete and implement: about an hour to uncover some initial audiences to test if you’re getting started… and from there, you’ll be able to set up your ads and audiences in minutes.
STEP 4: NAIL YOUR CREATIVE
Now that you know who you want your ads to be seen by, it’s time to make sure they don’t scroll right past your ads and click on the nearest cat video instead.
The secret? It’s time to learn how to write engaging copy, design attention-grabbing images, and create curiosity-inducing videos… without having to hire expensive copywriters or designers before you’re ready.
Average time to complete and implement: An hour or two to learn the shortcuts… and about 60 minutes to create everything you need for your next campaign!
STEP 5: DETERMINE YOUR AD BUDGET
If we haven’t met before: Hi, I’m Claire, and I LOVE talking about money. At the end of the day, we’re running Facebook ads to help you get paid.
Average time to complete and implement: less than 30 minutes
STEP 6: BUILD YOUR CAMPAIGN & LAUNCH YOUR ADS
Does the idea of getting into the Ads Manager and launching your ads give you a stress headache? Have no fear. I’ll show you how to bend the Ads Manager to your will and get your ads into your ideal customers’ news feeds at lightning speed.
Click Here to Check Out More Details

Average time to complete and implement: about an hour
STEP 7: OPTIMIZE, SCALE & GROW
This is where your money is made, my friend. I’ll make sure you know exactly which numbers to look at and in what order, plus how to scale or troubleshoot your ads depending on your results.
Average time to complete and implement: just under an hour!
Including…

Insanely helpful worksheets, calculators & quickie video tutorials to guide you each step of the way
This course isn’t just about learning theory. I want you to be able to apply everything you learn directly to your business, right away. These worksheets will help you work through the process of honing in your ideal Facebook Ad strategy, ensuring it’s profitable, and then bringing it to life with minimal fuss.
And for all you technophobes, I’ll hold your hand through the more technical and confusing aspects of Facebook ads. For example, I’ll show you exactly how to use the Ad Manager to quickly scale your campaigns, the best ways to create stunning images on Canva, and how to create and save your audiences ahead of time, saving you one of the most hair-splitting headaches Facebook could ever produce.
Bottom Line?
I refuse to let you be overwhelmed

by Facebook ads for one more second.

My priority is to get you taking confident steps forward right now to unlock the potential of Facebook & Instagram ads in your business
Heads up:

That’s why the lessons in this course are
primarily text and screenshot-based.
I’ve chosen this format for a reason:
I want you to quickly be able to work through the course content and take action, instead of getting lost in a 47-minute video tutorial to find which button you need to press or report to look at.
Most students breeze through the course in a couple of afternoons… and have their campaigns up and running in a matter of days (or even hours).
After that? You’ll be able to refer back to the course anytime you need to understand your results, troubleshoot what’s not working, and fine-tune your ads to get ‘em working for you.
Facebook Ads CAN be a simple, stress-free and profitable part of your plan to grow your online business.
I’m not about to promise you a private jet or a garage full of Porsches….
But I do know that with the right guidance and a straightforward plan for getting shit done, you can leverage the power of Facebook to get your work in front of the people who need it and turn them into paying customers.
Consistently, and reliably.
So if you’re ready to stop screwing around with marketing tactics that don’t work and grow your business with a zero-BS approach to making money with Facebook ads, it would be my absolute honor to show you exactly how to make it happen.
If you’re still hesitating, this double-whammy question might be the reason why…

“Do Facebook ads even work anymore…
and can they truly work for ME & my specific audience?”
Wholeheartedly: YES.
First, the online marketing landscape is always changing (and I’m here to help you stay ahead of the curve) but Facebook ad campaigns are still a seriously effective tool for coaches and course creators who want to grow their business online.
I’d be out of a job if they weren’t… and you can read dozens of success stories on this page!What you really need is someone to help you make sense of what’s working, what’s not, and help you test your way toward a strategy that makes sense for you.
And if you’re worried that your ideal customers just aren’t on Facebook? Let me say this:
If you have an online course or digital product, your audience is waiting to be found on Facebook or Instagram (yes, really).
The problem is that most people go about targeting their audience with the wrong strategy (or none!) and give up too early… or they go after them with an offer that nobody wants (in the course, I show you how to avoid both).
We’ve got students who are succeeding with Facebook ads in all kinds of niches:

Life Coaching
Book Publishing
Christian Leadership
Health & Wellness
Career Coaching
Legal
Parenting
Digital Marketing
Business Coaching
Counselling & Psychotherapy
Photography & Videography
Business Operations
Hospitality
Teaching & Elementary School
Personal Organization
Bullet Journalling
Baby Sign Language
Travel

This list is not exhaustive — rest assured that if people are buying your course online, you CAN find them on Facebook. It’ll take a little elbow grease, testing and experimenting to get there, but don’t worry…
I’ll show you exactly how to do it and have FUN while you do.
Absolute FB Ads isn’t for everyone… and there are some people who SHOULD NOT buy this course.

Please DON’T invest in Absolute FB Ads if you can’t get on board with these must-have mindsets:
You gotta do the work!

While I’ll make it as easy + straightforward for you as possible, if you can’t put aside a couple of afternoons to work through the content and put it into practice, this course (and Facebook ads as a whole) are NOT for you.
Likewise, if you haven’t put the time into the foundation of your business, or aren’t willing to put the work into your offerings and testing what works, Facebook ads aren’t going to make your business explode.
Absolute FB Ads isn’t for everyone… and there are some people who SHOULD NOT buy this course.

Please DON’T invest in Absolute FB Ads if you can’t get on board with these must-have mindsets:
You gotta do the work!

While I’ll make it as easy + straightforward for you as possible, if you can’t put aside a couple of afternoons to work through the content and put it into practice, this course (and Facebook ads as a whole) are NOT for you.
Likewise, if you haven’t put the time into the foundation of your business, or aren’t willing to put the work into your offerings and testing what works, Facebook ads aren’t going to make your business explode.
Facebook ads can’t turn a “flop” offer into a winner.

As I always say… Facebook ads are like Viagra and not a silver bullet.
Here’s what I mean: if someone’s bad in bed, Viagra’s not really going to do much for their sex life. (Sorry!) BUT if you have great content and offerings that people are already engaging with, then Facebook ads can be the little blue pill you need to hit it home.
And if you’re not quite sure whether your offering is the right fit for your audience? The strategies inside Absolute FB ads can help you figure that out faster and identify where people are falling through the cracks.
If you’re willing to invest some money in ads (instead of years struggling) to test out whether your audience and your offers are a match, then this course is the best place to make it happen (without the morning-after regret).
Don’t expect every campaign to be a home run:

I can’t guarantee that all of your campaigns are going to be a hit right away (and I’d run the other way from anyone who tells you they can).
What I CAN guarantee is that if you follow the instructions in the course, you’ll finally be able to understand why your ads are working or not — and that puts you in the best possible position to PROFIT from your Facebook ads.
My team will be there to support you each step of the way.
Still with me? Absolute FB Ads was made for you if you see yourself in ANY of the following…

You’ve got some exciting new offers in the works, but you know that you need to grow an audience of engaged subscribers before you launch.
You want to make sure your email list is full of people most likely to buy your future offers, and you’re ready to use Facebook to find them.
You’ve got an existing course or product that sells pretty well organically, and now you’re ready to get it in front of more people and generate sales with greater consistency.
You’ve worked really hard to market your business through high-touch methods like outreach, networking, guest posting and more. You don’t have all day to spend on Facebook and you want a simple, low-maintenance system for reaching your ideal audience every day.
You plan to launch your course or digital product in the next 6-9 months.
You’re working on an evergreen sales funnel, or plan to in the future.
You’d eventually LOVE to hire someone to run your ads for you one day. (Having an understanding of how Facebook ads do and DON’T work is so important when you’re outsourcing this piece to someone who may or may not get you the results you’re hoping for.)

“Before I worked with Claire I was overwhelmed and a bit confused about Facebook Ads.”
“Claire kicked my butt to get my lead magnet, landing pages & ad images ready; I had been procrastinating on doing it all for a couple of months! Claire taught me how to write ad & landing page copy that really resonates with the audience, rather than just being about me, me, me.
I am now confident to really delve into the reports and know that I’m looking at the correct metrics. I’m confident in my ability to put together great ads and measure the results; like a FB Ads Badass!
Claire is really down to earth and explains everything in a friendly, easy-to-understand way. And she REALLY knows her stuff!”
– Angela Ponsford, Dominate Web Media
Well, fancy seeing you here at the bottom of the page!
Either you’ve scrolled right to the end to see how far this thing goes…
Or you’re still around because you’re not quite sure that this course is right for you, if now is the right time, or if I’m the right person to guide you.