What You Get:
Module 1
Your Freelance Roadmap (The Follow-Along Project Plan!)
Say goodbye to overwhelm! Most freelance writers can achieve their goals IF they have the right action plan and execute consistently. I will provide you with a step-by-step framework to keep front and center throughout this process and ensure you stay on track. By following an easy-to-follow timeline, you’ll be on track to land a high-paying client within 30 days or less.
Module Highlights
Grab the timeline and project plan to stay organized, motivated, and on track!
Step-by-step PDFs keep you on track and increase your chances of landing your first client in 30 days or less!
Motivating overview of why LinkedIn is so effective and how you can do the bare minimum on this platform to land high-paying freelance clients.
A nerve-calming introduction, so you know exactly what to expect in this course.
Module 2
Following your (Calculated!) Calling: A Strategic Approach To Finding Your Freelance Niche
One of the biggest challenges writers face is finding a high-paying, in-demand niche they love. My guided decision-making process removes the confusion and uncertainty of choosing your niche. Then, I’ll show you where the high-paying clients are hiding and how to find them. Finally, we’ll create your entire online presence to position you as the niche expert! Whether you already have your niche or haven’t chosen one, this module sets a strong foundation that makes clients immediately recognize that you’re the right writer for the job!
Module Highlights:
Wondering where the high-paying clients are? I will show you precisely WHO to reach out to and how to find them.
A simple strategy that will help you finally feel confident in choosing your niche and validate that clients will hire you for it. (hint: it’s the sweet spot between what you know, what you enjoy, and what’s in high demand) + Real-life examples of niches done right for you to model!
The LinkedIn headline formula and website hack you’ll use to create a CAPTIVATING online presence that attracts clients and builds credibility.
Module 3
Targeting Your Tribe: Building a Website That Connects With Your Ideal Freelance Clients
Here’s your idiot-proof guide to creating a writer’s website (hint: it’s drag-and-drop, no WordPress or developer skills required!) First, I’ll show you (as someone who hires writers) what clients skim for and how to optimize those sections. Then, strengthen (or build from scratch) a portfolio that makes hiring you a no-brainer.
Module Highlights:
Video tutorials showing you how to write the important sections of your website and how to make your words more appealing to your ideal audience.
A portfolio workshop showing you how to strengthen your portfolio and examples of effective portfolios
A quick, easy way to create your own writing samples and build a portfolio from scratch even if you have no experience + my secret hack for creating your own writing samples that look like they’ve been published
Module 4
Leveraging LinkedIn: Finding for High-Paying Freelance Opportunities
Whether you’re sprucing up an old profile or starting from scratch, this module will provide you with everything you need (and nothing else!) to get high-quality freelance clients using LinkedIn. Despite the corporate brag-fest that LinkedIn can be, you don’t need to be an expert in social media OR post content yourself.
Module Highlights:
Use your LinkedIn feed to organically network and put yourself on your ideal client’s radar without being salesy
Optimizing these sections of your LinkedIn profile allows potential clients to sell themselves on you before you even speak with them.
Get found! Search-optimize your profile with keywords that make you visible to your ideal clients
My little-known trick for getting first dibs on LinkedIn job postings
Module 5
Personalization that Pays: The Secret to Successful, Scalable Cold Pitches
Your marketing is dialed in and correctly positioned to appeal to your ideal clients. Now let’s start sending cold pitch messages that land your bucket-list clients. I know it can be intimidating to cold pitch, but my copy-and-paste customizable templates will have clients THANKING you for reaching out to them! Getting your first high-paying client has never been easier, and you can repeat this process until you achieve your freelance income goal!
Module Highlights:
The accountability and support you need to play the numbers game and consistently cold pitch until you get results
Clients not answering? Let’s troubleshoot. I’ll help critique your pitch and troubleshoot low response rates.
Exactly what to say in your first (and follow-up!) message to clients.
The art of the follow-up: knowing how many messages to send, when, and follow-up best practices.
Know what to expect with typical message flows and what you can expect clients to say (+screenshots of my client conversations)
Overcome your phone fear with this training on how to run client calls that end in signed contracts (Introverts, I got you!)
Plus These Bonuses to Boost Your Freelance Business:
Bonus 1
Leveraging LinkedIn Job Postings
Learn how to apply to LinkedIn freelance jobs, which perfectly complement your cold pitch efforts. I’ll show you how to be the first to know about the best writing opportunities, make your application rise to the top of the pile, and increase your chances of being chosen. Plus, tips and tricks for getting noticed by recruiters.
Bonus 2
Quiet Confidence: Mastering Freelance Client Discovery Calls for Introverts
A “discovery” call with prospective clients massively increases your chances of closing the deal with high-paying clients. But you’re not alone if you dread “selling yourself” on a call! Use my template on calls to cure your phone phobia. You’ll learn to talk about your qualifications and services without having to cringe-y sales tactics.
Bonus 3
Client Call Confidential: Real-life client call recordings
Gain exclusive access to behind-the-scenes client calls and transform your approach. Witness a seasoned freelancer in action, mastering the art of communication, trust-building, and deal-closing. Steal my proven strategies, overcome objections, and deliver exceptional client experiences. No more guesswork – these real-life examples are your blueprint to success. Boost your confidence, refine your skills, and skyrocket your freelance income!
