Chris – Wardley Mapping
Learn this revolutionary approach to making better strategic decisions through greater situational awareness using maps.
Why use Wardley Maps?
Collaborate more effectively with visual cues from a map.
Identify patterns of change over time creating competitive advantage.
Minimise duplication of systems
What will I learn?
The basic principles of mapping and how to relate them to your business.
What are Value Chains? Identifying your customers, their needs and their journeys.
Understanding evolution in a map.
Anticipate the future by looking at economic patterns.
Identify where to outsource.
Content
Introduction
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1. Value Chains – Introduction (5:49)
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2. Self-Awareness (6:38)
Value Chains
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3. Value Chains – Theory (8:17)
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4. Value Chains – Practice 1 (3:04)
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5. Value Chains – Practice 2 (4:07)
Users, User Needs & User Journeys
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6. Users (5:18)
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7. User Needs (7:13)
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8. User Journey (4:27)
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9. Summary – Users, User Needs and User Journeys (5:18)
Wardley Maps
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10. Evolution – Introduction (15:19)
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11. Recognizing Evolution Levels (14:08)
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12. Wardley Map (3:51)
Organization
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13. Outsourcing 1 (8:45)
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14. Outsourcing 2 (5:18)
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15. Approach (9:02)
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16. Organization (9:50)
Patterns
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17. Inevitability (7:10)
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18. Innovation Types (5:22)
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19. Economic Patterns (7:30)
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20. Inertia (8:25)
Conclusion
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21. Wrap – Up (3:44)
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