They say growing your business is a marathon, not a sprint.
And that success only finds the most committed, work-obsessed lunatics who singularly focus on running as fast & hard as they can.
That’s nice.
I’d rather just hop in a car and get to the finish line in 15 minutes…
THE LAZY MARKETER
MINDSET IS ABOUT LOOKING
AT THINGS DIFFERENTLY.
The fact is – no amount of grit, determination or hard work will overcome a boring product, or bad timing.
And much like surfing, it’s not how hard you paddle – it’s about catching the right wave.
So while most marketers focus on “paddling strategy”, we look for storms on the horizon that can produce huge waves of opportunity – if you’re ready for them.
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