The P.I.G. Method: How To Craft Punched In The Gut Copy And Cash-Sucking Stories That Have Them BEGGING To Buy From You!
Here’s EXACTLY what you’re going to get in The P.I.G. Method and how it’s going to change your business and change your life =-)
What is “The P.I.G. Method?
The P.I.G. Method (which stands for “Punched In The Gut” is the copywriting and storytelling course folks have literally been BEGGING me to create for something like TEN FREAKING YEARS.
It’s the culmination of my 16 years as an “Elite” direct response copywriter in a FREAKISH number of niches and is where I reveal the deep and crazy secrets I’ve used to understand the market on a downright DISTURBING level which has allowed me to DOUBLE and in some cases QUADRUPLE the conversion on projects I work on… turning a lot of projects into COLD TRAFFIC MONSTERS… transforming “So So” offers into Clickbank Number ones and making a LOT of people HORRIFYINGLY RICH along the way (heck, it’s made me MILLIONS too. Which is great!)
The key to The P.I.G. Method is learning what I call “deep empathy” which allows you to CONNECT with your market deeper than any other copywriter or marketer out there, giving you a RIDICULOUS unfair advantage in the market.
Here’s a few examples of what The P.I.G. Method has accomplished for me, my clients and folks who have learned from me.
What’s IN the P.I.G. Method?
The main P.I.G. Method training is broken down into TWO modules (or halves).
Module 1 is called “Mind Reading Your Market” and it’s where I open up my brain and teach you my entire step-by-step process for understanding your market on a truly PRIMAL level that goes WAY beyond the standard “create an avatar” kind of thing.
My “12 Haddonic Apostles” (who were the first 12 people allowed into the group so they could review it – if you go to our pre-launch FB group and look in “Media” you can see their breathless, overwhelmingly positive reviews) all say that this has been the most PROFOUND dive into human psychology, behavior and motivation they have EVER seen in any kind of marketing or copywriting course.
(They also say the videos are HILARIOUS and fun to watch which makes DOWNLOADING what I’m teaching into your brains WAY easier.)
Mind Reading Your Market is broken down into FOUR distinct lessons…
1. Lesson one is where I explain the truth about PRIMAL, EVOLUTIONARY emotions, WHY stories are the “operating system of the human mind,” what TRULY motivates people (and why most copywriting programs have NO IDEA what makes people REALLY buy and where I talk you through story after story about times the P.I.G. method has DRAMATICALLY increased conversions and made MILLIONS for offer owners.
Actually, some of the letters I talk about in that lesson are:
Power 4 Home which I used the P.I.G. Method on years ago to raise conversions on a “pretty good” letter by over 70% literally over night…
Simply by using my “Benefit Transformation” technique to change the letter from being about “saving money on power” to make it about a man PROTECTING HIS FAMILY.
That letter became a Clickbank Number 1 for TWO FREAKING YEARS because of The P.I.G. Method and (this is true) only lost its top spot because my client GOT OVERWHELMED BY THE FREAKISH SUCCESS OF AN OFFER MAKING 2 – 4 THOUSAND sales a day.
Flat Belly Fix where I turned a “get abs” product into a story about a man going on a MISSION to save his wife and his marriage and getting the love of his life back after a horrible car accident…
THAT letter ALSO became a Clickbank Number 1 for OVER A YEAR and turned my client Todd Lamb from a poor cop into a multi millionaire who flies helicopters!
Capture His Heart And Make Him Love You Forever where I took one of my own “standard benefit” VSL scripts from years ago and applied the P.I.G. Method to (this is no lie) LITERALLY QUADRUPLE conversions over night.
And several more (several more MANY MILLION DOLLAR SELLERS.)
2. Lesson 2 is called “The Deep, Irrational Desires of Your Market” and it’s where I give you my suite of Psychological Tools that will allow you to PENETRATE through surface level “wants” to get to the anxiety, agony and wonder that your customers have BUBBLING in their hearts all day, every day…
So many copywriters get this stuff COMPLETELY wrong and it costs them SO MUCH MONEY and SO MUCH in fees they could charge.
Seriously, Pauline Longdon says this is a “Master Class in Emotion” and that learning a version of this stuff from me years ago has completely transformed her career.
3. Lesson 3 is where I reveal the incredible power of using The 7 Deadly Sins to instantaneously discover your markets true (and dark) desires even if you have no experience in a niche at all… even if you have the understanding of people of a dead rat…
Its basically “Plug and Play Emotion Crack” for your VSL’s and sales letter.
Actually, I don’t know if you know the guys from VShred but they told me when I talked at Copy Accelerator that discovering a previous (and far inferior) version of this tool from a speech I did years ago IS WHAT GAVE THEM THE PSYCHOLOGICAL and EMOTIONAL JUICE to create a company that does OVER $100 MILLION a year (and it only took a few years.)
4. Lesson 4 is called “The Empathy Game” and it’s where I explain the the TRUE meaning of empathy… help you get more deeply in touch with your own light and dark emotions, dreams and fears and give you a simple exercise where I use hypnotic principles.
For instance, do you know the REAL reason I’ve sold over 100,00 Text Your Ex Back program?
It’s because I know the REAL hot button for that market is NOT getting their ex back… No… it’s getting their ex to BEG to get THEM back. And THAT understanding is what made TXB DESTROY every other ex back product on the market (and that offer was a CB top 10 for like 5 freaking years.)
See most people get the very IDEA of empathy completely wrong, but I use “Method Acting For Marketers” to help you psychologically TRANSFORM into your prospect so you FEEL what they are feeling even if you’re a 5 foot tall 25 year old woman and you’re selling to overweight, conservative men. (My ability to “transform” myself into a 40 year old woman with a broken heart is what made me a MILLIONAIRE in my Digital Romance business.)
By the end of Module one you will have almost-psychic super powers when it comes to understanding your market and will see dramatic increases in conversions even if you never got to the 2nd half.
Module 2 is where I reveal The P.I.G. Method Action Beat Map and flat out GIVE YOU my complete storytelling and creating formula that I’ve used to crank out P.I.G. stories SHOCKINGLY quickly (and dramatically increasing conversions every time.)
In Module 2, I’ll teach you…
How to decide who the hero/narrator of your story is… why having the “product creator” as the hero is sometimes a RELALY bad idea and the EXACT 4 types of heroes you should use in a P.I.G. story and (and this is really valuable) EXACTLY what story you tell for each type of hero (messing this up and using the wrong hero for your product can literally destroy your sales.)
How to discover the VILLAINS of your story… the simple method that allows you to discover who your market feels OPPRESSED by… why everyone has a VICTIM MENTALITY and how to use that to make buying your product feel like an HONORABLE and NECESSARY thing to do in the fight against “EVIL” (seriously.)
A REALLY BIG ONE — Next I’ll teach you how to determine what the MOMENT OF CRISIS and P.I.G. Line that opens your story and hooks your reader should be.If I’m famous for anything in this business, it’s these PIG LINES that use deep emotional hooks to force your project to watch your video or read your letter.
You know, lines like “He kissed me like his sister and I knew I was alone again” from Make Him Worship You, “Talk Dirty To me he said on our one year anniversary” from Language of Desire,” “Daddy I’m Cold” from Power 4 Home, “She Woke Up Screaming, That’s what I remember the most. That’s what shattered my heart into pieces” from Flat Belly Fix and MANY more.
I’ll teach you EXACTLY how to determine the most POWERFUL and EMOTIONALLY DRAMATIC Moment of Crisis you can… why sometimes a chipped nail is more DRAMATIC than a car crash… and why a CONVERSION MULTIPLYING P.I.G. story is NEVER about what “happens” and ALWAYS about how “what happens” EMOTIONALLY impacts the narrator.
THEN I walk you through the exact process for converting the Moment of Crisis into your own “P.I.G. Line” that tells the whole story up until now in just a few words. It’s a damn art. It’s hard. But I will teach you exactly how to do it.
From there I’ll teach you how to:
“Set the Table” for the big CHOICE your narrator will make to TAKE CONTROL of their life and solve their BIG PROBLEM…
Bring your narrator to an emotional place where they must make The Choice to either GIVE up and accept that their BIG PROBLEM will never be solved, or get up and GO OUT TO CHANGE THE WORLD (which creates incredible ADMIRATION in your prospect so they want your narrator to LEAD them)…
How to create the right “Dead Ends” where the VILLAINS of your story do everything they can to DEFEAT your Hero…
How to make the HOOK and MECHANISM of your offer into “Secrets and Magic” that fundamentally transforms the hero… their way of looking at the world… and incredibly SOLVES their Big Problem in a way that dramatically raises your prospect’s feeling of HOPE.
The exact AMAZING RESULTS your project gets, that RELIEVES their terrible anxiety and low self esteem and gives them both what they THINK they want and what they REALLY want (even though they have no idea what that is… but you do because I give you the TOOLS…
How to “Let The Secret Get Out” so it transforms the lives of the Hero’s friends, family and those who admire them… PROVING that your incredible product works for a wide range of people and “Broadening the Lust” for it.From there you PITCH the offer and used the Emotional Callback to future pace your product to their “Dream World” so it’s literally PAINFUL not to buy.THEN I give you an AMAZING lesson where I show you, step-by-step, word by word how to add EMOTIONAL DRAMA into your writing so prospects are swept away by your words, even if you had the emotional intelligence of Lt. Data before you met me.WHEW!
Here’s My Promise To You…
If you go through the P.I.G. Method, give yourself over to what I teach you, DO THE HOMEWORK and use your ACCESS TO ME to pick my brain and get feedback you will have a nuclear missile attached to your keyboard that allows you to “Blow Up” prospect’s and create INSANE emotional desire for what you sell. (Seriously. Look how I got you hopped up during the launch.)
But That’s Not All! I’ve Also Got INSANELY Valuable Bonuses For You (Seriously, this package is absolutely crazy.)
Bonus 1 is my complete “VSL Workshop Course.”
“VSL Workshop” was the very first marketing course I ever created…
I did it once ten years ago, changed the lives and careers of my students and then got WAY too busy being Michael Fiore and getting sick to ever do it again…
While P.I.G. focuses on EMOTIONAL DEPTH and STORIES, VSL Workshop gives you the “Haddad Version” of copy and sales video fundamentals…
That means in VSL Workshop you get to discover…
The THREE most powerful ways to OPEN your VSL (while the PIG line lead is VERY powerful and your VSL NEEDs to have PIG line to open the story section of your VSL, there are many cases (and certain niches) where you have to have the right to truly get the sale.
How to write “Haddad Style Bullets” that drag your prospects towards the sale like a tractor beam (and NOBODY writes bullets using the profound psychological formula I do)…
How to choose what bonuses will MULTIPLY the value of your offer… Where and WHEN in your letter to present your bonuses…. How much copy to have in your bonuses how most copywriters MESS BONUSES UP so that they DETRACT from the sale and what “perceived value” to give each bonus.
The Art of Price Justification and how to use “apples to oranges” comparisons to make even the most expensive product seem like a ridiculous steal…
The Crossroads Close and how to use it to transport your reader to two different worlds… one where their life continues on the painful path it’s on now… and another where they live a life of POWER and HAPPINESS where they go to bed every night GRATEFUL that they gave you their money.And MUCH more. Including EVERY SINGLE webinar session and call I did when I created this course.VSL Workshop was $1,500 when I first released it and that was WAY too cheap. But I didn’t have quite the name I have now. Anyway, the ONLY way to get any of this course is as a bonus for P.I.G.
Bonus 2 is my INSANE “Chris Haddad Ultimate Swipe File.”
If you aren’t SALIVATING at this then I don’t think you should call yourself a copywriter anymore.
Here’s the deal: Many folks have been SCOURING the internet for some of my older and more POWERFUL letters for YEARS with no luck…
BUT as part of this course I decided to “Open The Kimono” and give you EVERY SINGLE PIECE OF COPY I HAVE WRITTEN OVER THE LAST 16 YEARS ON MY COMPUTER…
EVERY SINGLE ONE…
That means…
ALL of my VSL and sales letter scripts…
ALL of my AR and broadcast EMAILS.
MULTIPLE VERSIONS of some of my biggest and best letters so you can see how the TRANSFORM during the process.
The very first sales letter I ever wrote (and man you can learn a lot from that if you compare it to what I do now)…
And HUNDREDS OF PAGES of other stuff that you can go through at your leisure to LEARN my techniques, copy the DEEP STRUCTURE of my work (but not the exact words. Don’t steal) and MUCH, MUCH more.
I’ve NEVER given ANYONE the chance to get this before, but it’s easily worth $10k or more to motivated copywriters who know diamonds when they see them.
Bonus 3 is DIRECT ACCESS TO ME through the P.I.G. Buyer’s ONLY Facebook Group.
Listen, I know what you REALLY want is my personal attention so I can look at what you’re doing, give you feedback, help you really get into the EMOTIONS of your market, flat out TELL YOU what the emotional drivers of your niche are (I lay out the EXACT emotions for 4 niches in P.I.G. and I’ll do more as we go forward) and more.
If you are a P.I.G. BUYER all you have to do is post in the group, interact with your fellow Piggies and I’ll personally answer all of your questions.
Bonus 4 is FIVE Multi-Hour LIVE calls with me and your fellow Piggies where I will do LIVE hotseats (where I will rip apart your copy and massively improve it – I charge $3k and hour to do consults and you’ll get WAY more than that value here).
Every other week for TEN weeks we will do these calls and I will STAY ON THE LINE UNTIL I COLLAPSE OR YOU ARE SATISFIED. I’m aiming to overdeliver in a way that EMBARRASSES every other marketing and copy “guru” out there.
Bonus 5 is SIX “Deep Dives” into my biggest and most profitable letters where I spend OVER AN HOUR EACH going through the copy WORD BY WORD and LINE BY LINE.
I explain EXACTLY why each sentence is composed like it is… why each WORD is chosen… what EMOTIONS I am massaging in the prospect… how and WHY the moment of crisis and P.I.G. line were chosen… HOW each bullet was chosen… WHY the price is what it is…MAN, it’s EVERYTHING.
I have given Deep Dives like this to my Affiliates in the past and have been told OVER and OVER “Chris, this video is better than most $2k courses out there, it’s AMAZING.” (Completely true. If I had time I would go find their messages =-))
And finally…
Bonus 6 is something I am ONLY announcing NOW because I wanted to surprise you and make you nuts.
If you are one of the lucky to enroll in P.I.G. I will Flat Out GIVE YOU my upcoming “Facebook Fomo Formula” training where I take you through EVERY detail on how I created a god damn FRENZY in my Facebook group and pulled off this CRAZY launch for a HIGH TICKET PRODUCT with NO Affiliates, NO LIST and NO PAID TRAFFIC AT ALL…
Actually, even better, you are going to help me CREATE this course because YOU are going to be right there with me on webinar calls where I explain EXACTLY what I was thinking every step of the way…
EXACTLY why each email was written the way it was…
How I used both real and “Fuzzy” scarcity to get folks all hopped up on goofballs…
How I got group members to SELL EACH OTHER on the course…
AND SO MUCH MORE…
