What You Get:
Brand Identity
Refining it when it’s obvious
What to do when it’s not obvious
Being known for one thing
Adding personality
Adding uniqueness
Gearing everything around your goals
Profile Creation
How to write the perfect bio
Header and profile photos
Pinned tweet strategies
LinkedIn featured section strategies
Networking
How to find accounts to network with
Replying quantity and strategy
When to start DMing
How to DM people to sell
How to DM people to just be friends
Taking relationships off-platform
My 9-Step Universal Writing System
Get inspiration (tools and resources included)
Pick your angle / big idea
Research (tools and resources included)
Gather Assets – Photos, information, links, etc
Write an outline
Write the body – How to inform and retain interest
Write the conclusion – How to finish strong and sell
Write the hook/Intro – How to get and keep attention
Edit – Mindset, tools, and strategy
Content Creation
Creating content for your goal
Types of content that work
48 templates that crush it over and over again
21 hooks that crush it over and over again
The right way to use artificial intelligence
The infinite content playbook
Frequency depending on platform
Getting endless ideas from others, yourself, and software
Leveraging your personality and experiences
Long-form vs mid-form vs short-form
Balancing trust building and engagement farming
Twitter giveaways, quasi-giveaways + same for LinkedIn
How to create LinkedIn carousels
Differences between LinkedIn, Twitter, and IG/TikTok/Shorts
Repurposing to LinkedIn, Twitter, and IG/TikTok/Shorts
The exact process of sitting down and doing the work
My universal writing process applied to content
Examples of best in my network
Getting Seen
Reciprocal engagement
Strategic partnerships
Paying for promotion (how to do it right)
Offers
Service options
Product options
Options that are somewhere in the middle
Which to build at which stages
How to make an offer irresistible
Examples of best in my network
Bonus: My hyper-effective offer launch playbook
Sales Funnel
The link tree strategy
The full website strategy
Persuasive landing pages
Pinned tweets, pinned IG posts, and LinkedIn featured section
Where/how to plug links besides your profile
Cold outreach basics
Examples of best in my network
Watch Me Build A Brand
Identity
Profiles
Finding people to network with
Engaging, DMing, and partnering
Content creation
Initial offer
Basic funnel
Later offers
More sophisticated funnel
Putting It Together
Phase #1: 0 to 1,000 followers
Phase #2: 1,000 to 10,000 followers
Phase #3: 10,000 to 100,000+ followers
Time-blocking strategy
When to sell different types of offers
Managing expectations, staying sane, and staying persistent
Bonuses
49 viral post templates to plug and play PDF
21 hooks that crush it over and over again PDF
175-post analysis / swipe file
Creator funnel analysis
General copywriting analysis
Top software tools for writers and creators
50 Rules For Better Writing (100-page eBook)
Written 30-page personal branding summary
Written 30-page freelance guide
