Chan Kim & Renée Mauborgne – Blue Ocean Practical Introduction Online Course

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Chan Kim & Renée Mauborgne – Blue Ocean Practical Introduction Online Course
BLUE OCEAN ONLINE COURSE

Create a Business Strategy That Sets You Apart
Are you and your company ready to thrive? Learn HOW with the Blue Ocean Practical Introductionâ„¢. An online course designed to help YOU take the reins and set an innovative strategy for your organization that creates new demand for your product or service and scales your business.
Chan Kim & Renée Mauborgne

Created by Professors of Strategy and #1 Management Thinkers in the World by Thinkers50.
A global learning program

You’ll join thousands of alumni from more than 100 countries around the world.
Nearly 5 million readers of the classic books

Discover why nearly 5 million readers have turned to blue ocean thinking already.
Taught in 2800 universities globally

Blue ocean strategy is taught in top business schools and more than 2800 universities around the world.
Is It Right For You?
AS A C-SUITE EXECUTIVE…

You struggle to set the right strategy for your organization. You don’t have a clear strategic direction that would differentiate your offerings from the competition and ensure profitable growth.
As a consequence of the lack of strategic direction, you wrestle with team alignment which leads to high employee turnover and low team morale.
Hiring and retaining talent is a big issue.

AS A MANAGER…

You’re stuck in the old way of doing things that don’t add value to the bottom line. It’s very hard to convince others to try new things.
You need to create a new strategy to launch and deliver services that would get new customers, increase profit margins, but don’t have a clear and systematic process to follow.
You struggle to get tangible results that would move you up the ladder and create new career opportunities.

AS AN ENTREPRENEUR OR SMALL BUSINESS OWNER…

You don’t know how to identify and pursue new business opportunities that would differentiate you from your competitors.
You have difficulty scaling your business and getting new customers for your products or services.
You have an innovative idea but you don’t know how to validate it.

Imagine If… Instead…

You could define and implement a strategic direction for your organization that would put everyone in the company on the same page and rally behind your strategy.
You could transform your company to deliver a differentiated product or service that would clearly distance your organization from the competition.
You had the reputation of an innovative leader and were widely respected for your strategic thinking.
You had a roadmap for creating a new market for your product or service.
You could land that coveted promotion and reach the dream C-suite level based on your business growth results.
You had the tools to build an innovative strategy that would make your dreams as a successful entrepreneur or business owner come true.

What if you could create your blue ocean where the competition is scarce, healthy profit margins exist, and your organization is on a path to sustainable and profitable growth?
Do you know HOW to get there?
INTRODUCING…

The Blue Ocean Practical Introductionâ„¢ Online Course

A proven framework to take your business from struggling and barely surviving to thriving
LOVED this course. No nonsense, 100% practical tools I can start implementing TODAY in my organisation!

– Amalia Chatzimichali, Global Account Executive, Google
Meet Chan Kim and Renée Mauborgne
#1 Management Thinkers in the World

Chan Kim and Renée Mauborgne are the creators of blue ocean. They are Professors of Strategy at INSEAD, one of the world’s top business schools and co-directors of the INSEAD Blue Ocean Strategy Institute.
In 2019, they were ranked the #1 Management Thinkers in the World by Thinkers50.
The Books That Changed the Way We Think About Strategy

Blue Ocean Strategy and Blue Ocean Shift

Chan Kim and Renee Mauborgne have been researching what it takes to break out of the red ocean of competition and generate strong profitable growth for over 30 years.
They uncovered a systematic process of achieving growth that works whether you are a cash-strapped startup, non-profit, small business, or a large, established company.

The books have collectively sold over nearly 5 million copies worldwide
Blue Ocean Strategy is recognized as one of the most iconic and impactful strategy books ever written
Blue Ocean Shift is New York Times and #1 Wall Street Journal bestseller

Inside the Course

A self-access online course and workbook that will help you learn and apply the tools, frameworks and process to unlock a blue ocean.
Blue Ocean Practical Introductionâ„¢ Online Course

10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.
The course includes:
Blue Ocean Explainer videos
10 videos introducing and covering blue ocean concepts and frameworks.
Key Learning Points
Clear and easy-to-understand summaries of all key learning points for each module.
Blue Ocean Case Studies Videos
A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.
Real-Life Business Scenarios
Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
Assessment Quizzes
Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
The Companion Workbook

Your space to apply the knowledge you gained in the online course to your business situation to get you started.
The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.
Take a look inside at a few pages from the workbook.
The Blue Ocean Practical Introduction Online Course is fantastic. Not only does it provide a deeper understanding of this strategic framework made famous by Professors W. Chan Kim’s and Renee Mauborgne’s two books—Blue Ocean Strategy and Blue Ocean Shift—but it also shows how easy it is to adopt many of its supporting tools—As-Is Strategy Canvas, Four Actions Framework, Six Paths Framework, 3 Tiers of Noncustomers, Buyer Utility Map, and To-Be Strategy Canvas. This course is valuable to anyone interested in expanding their knowledge of strategic thinking—from consultants to C-suite executives to board members—and wishing to discover new opportunities from a different perspective.
– Dickson L. Louie Lecturer, University of California, Davis
What You’ll Learn

10 modules to help get your business on the path to new growth.
Module 1

Blue Ocean Creativity

In this module:

We’ll introduce you to blue ocean creativity, a systematic process of new market creation.
Find out whether you are on track to a blue ocean or if you are sinking in bloody red ocean.

Module 2

Shifting to a Blue Ocean Perspective

In this module:

You will learn the fundamental differences between red ocean and blue ocean strategy.
You will understand how shifting your focus from existing customers and existing industries towards noncustomers and new demand will start you on the path to creating new market space that will make the competition irrelevant.

Module 3

Visualizing Your Strategic Reality

In this module:

You will learn the concept behind, and the power of, the as-is strategy canvas, one of the key tools of blue ocean strategy.
It will give you an overview of the current state of play in your target industry and show you in a simple picture the assumptions the industry acts on that you can later overturn and the degree of competitive convergence across existing players.
You’ll have a baseline to assess new ideas against.

Module 4

Discovering Hidden Pain Points

In this module:

You’ll focus on the buyer utility map, a blue ocean tool to identify the specific pain points buyers face and identify concrete solutions that remove these blocks to utility.
You’ll see how the buyer utility map can help you unlock hidden value to create new demand.

Module 5

Looking Beyond Existing Demand

In this module:

You’ll explore the concept behind the three tiers of noncustomers.
By understanding the three tiers, you will gain insight into how to identify real opportunities and unlock new demand by identifying both who fall in each tier and the commonalities within and across the tiers.

Modules 6

Reconstructing Market Boundaries – Part I

In this module:

You’ll learn about the six paths framework, a powerful tool that anyone can apply to reconstruct market boundaries and re-examine the familiar from a new perspective.
You’ll discover how to distill key insights for creating blue oceans by applying the first two paths of the framework.
You’ll achieve this by looking across industries (path one) and looking across strategic groups (path two).

Module 7

Reconstructing Market Boundaries – Part II

In this module:

You’ll learn more about the six paths framework and how to shift your perspective to look across boundaries.
Here we’ll explore the remaining paths that you can apply to systematically reconstruct market boundaries.

Module 8

Developing Alternative Blue Ocean Moves

In this module:

You’ll learn how you can simultaneously create a leap in value for buyers while keeping costs low in building your blue ocean move.
You’ll be introduced to the cornerstone of blue ocean strategy – what we call value innovation.
To achieve this, we’ll introduce you to two powerful tools – the four actions framework and its companion, the eliminate-reduce-raise-create (ERRC) grid.

Module 9

Communicating Your Blue Ocean Move

In this module:

You’ll gain insight into successful strategy formulation and execution.
You’ll learn how to use the to-be strategy canvas to effectively communicate and secure group buy-in during strategy formulation and execution.

Module 10

Make Your Blue Ocean Move

In this module:

You’ll get a summary of everything you’ve learned on the course.

Catherine Vassant, Business Coach
“If you think blue ocean strategies are a fancy sort of differentiation strategies, that they are complex to understand and implement, or that they only apply to large businesses or organizations, you’re not alone. That’s what I was thinking before starting this course.
But think again. The actionable method you’re looking for to get crystal-clear about your industry and competitors, find out who your potential customers are and what they really want, and map out a unique growth path ahead AND away from competition is in this course. Whatever your industry is.
The Blue Ocean Practical Introduction is a 10 modules online course with short impactful videos, the right amount of content to feel the progress without overwhelming, and inspiring examples. It not only walks you through the exact easy-to-use tools and the few strategic questions you need, but it also sparks a new energy to implement.
In my case (one-person business coaching activity), by the end of the course, I had the bigger half of my workbook filled with the clarity I needed about my situation and a new understanding of possibilities I felt but was unsure of or just plainly missed.
On top of that, this course gives you the confidence you need to both expand your ambition and take fast action, knowing you can always iterate as you get results. I would recommend it to any entrepreneur/business person serious about expanding her/his business with a new dynamic.”
Invest in Yourself and Your Business

Get reimbursed for this investment.
Many course takes are able to get sponsored or reimbursed for this course by their companies. Check with your HR or your manager if you are able to take it as part of your professional development or claim it as an expense.
What People Say
Adnan Boz, United States

AI Product Leader
“An e-learning course with fun and interactive content. I strongly suggest taking this companion course alongside the books. I’m confident that you will enjoy it as much as I did.”
Julian Rengifo, Canada Technology Executive
“I did find the course very entertaining and engaging. The quizzes are sufficiently tricky. For those interested in Blue Ocean Strategy, I strongly suggest this fun course with interactive content.”
Constantinos Chaelis, Project Manager, UK
“An online course that allows companies and individuals to challenge the conventional strategic approach and explore new, untapped opportunities by creating and capturing new demand. ”