The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Manager exam.
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Certified Product Manager Online Course and Exam
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Master core Product Management skills and become a Certified Product Manager
Learn Core Skills Become more effective, gain credibility, and enjoy your work more with our training.
Get CertifiedProve your mastery and advance your career by earning a worldwide-standard Product Management certification.
Be Great at What You DoUse your new skills, confidence, and credibility to deliver great results in record time.
Course Options – How to Get Started
Buy The Online Course
Study at your own pace Anytime. Anywhere.
The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Manager exam.
Add Virtual Instructor Review
Study with confidence Get certified – fast.
NEW: Meet virtually for eight weeks with a group and instructor to ask questions and review the most important material. Sessions run once a week to keep you on track, review the online course and get you certified in just ten weeks. Add $1,000
Virtual Instructor Review for Teams
Study with your team No travel. No days out.
NEW: Meet virtually for eight weeks with your team and instructor to ask questions and review the most important material. Sessions run once a week to keep teams on track, review the online course and create a plan to apply the learning at your company. Min. 5 people
Course Info – What’s Covered
The Certified Product Manager – Online Course and Exam teaches you all the core skills that are critical to be a highly-effective Product Manager. In this course you’ll learn how to manage products through every phase of the Product Lifecycle to make them (and your career) more successful. The online course includes 18 learning modules, quizzes, interactive exercises, study materials and a comprehensive practice exam to help you master the material and pass the worldwide-standard Certified Product Manager exam.
The first section of the course covers all of the material from our in-person training, Optimal Product Management and Product Marketing™. The second section teaches you the remaining material necessary to pass the exam. Once you have completed the online course and exam preparation materials you will be ready to take the Certified Product Manager® (CPM) exam administered by the Association of International Product Marketing and Management (AIPMM) to earn the prestigious and highly-respected credential.
Skill Level
Beginner to Advanced
Topics Covered
Product Management core concepts including key skills, strategies, tactics and terminology needed to manage any product at any phase of the Product Lifecycle
Optimal Product Processâ„¢ seven-phase framework covering the full Product Lifecycle
All information necessary to pass the Certified Product Manager exam
Time Commitment
15 – 20 Hours – Average time to complete the online course, exercises and study for the exam
Course Format
Online Course – Self-paced learning modules, quizzes, interactive exercises and practice exams
Virtual Instructor Review – Optional
Eight Week Virtual Review – Meet once a week with a group and instructor to ask questions and review the most important material
Certification Exam
Certified Product Manager – 2 chances to take the exam within 1 year of purchase
Price (USD)
$1,495 – Includes certification exam ($395), AIPMM membership ($125 required for the exam) and Product Management Lifecycle Toolkit ($99)
Paying for our training course out of pocket? Your expense may be tax deductible. Review our FAQ page for more information and consult with a tax advisor or specialist.
Financing
Learn now, pay later with Affirm. Make 6, 12, or 24 monthly payments. Rates from 0–30% APR. Learn more
Currently financing is only available for US residents as per Affirm’s guidelines
Who This Course Is For
New and mid-level Product Managers who want to learn core skills and best practices
Experienced Product Managers who want to refresh their knowledge and expand their skill set
Students who want to become Product Managers and learn about the profession, core skills and get certified
Organizations that want to optimize their Product Management function and pilot the course prior to private custom training
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What You Will Learn
The Certified Product Manager – Online Course includes 18 online learning modules split into two sections. The first section teaches the flexible and comprehensive 280 Group Optimal Product Process. You’ll learn about every important task and all the core skills required to manage products effectively. Each phase of the framework and the tasks for both Product Management and Product Marketing are covered in-depth. Included are corresponding templates and deliverables that map to the framework and the Product Lifecycle. The second section then teaches you the remaining material necessary to pass the Certified Product Manager exam. Throughout the course there are quizzes, interactive exercises, a study guide and a comprehensive practice exam to help you retain the material and prepare for certification. The course contains everything you need to get up to speed quickly, master the core Product Management skills and get certified.
Review and Exam Preparation Materials
Quizzes following each topic to reinforce learning
Exercises to solidify skills
Concept review test for the Optimal Product Management and Product Marketing section
Certification study guide
Certified Product Manager Practice Exam to ensure you are ready to take and pass the actual exam
Virtual Instructor Review – Optional – See Virtual Sessions
Gain a deeper understanding of the concepts and review the most important certification exam information
Meet virtually for eight weeks with a group and instructor to ask questions and review the most important material
Sessions run once a week to keep you on track, review the online course and get you certified in just ten weeks
Course Goals
Learn to effectively manage any product at any stage in the Product Lifecycle
Gain the core skills and learn the corresponding concepts to be a highly-effective Product Manager for the rest of your career
Obtain a deep understanding of how great companies do Product Management
Be fully prepared to pass the Certified Product Manager exam
18 Online Learning Modules
Optimal Product Management and Product Marketing – Online Course
1. Intro to the Optimal Product Process
Strategic Functions
Key Product Management Terms
Roles and Responsibilities
2. Becoming a Strategic Product Manager
Strategic Analysis
Product Lifecycle
Product Adoption
Marketing Mix
3. Conceive
Concepts and Process
Ideation Tools and Outputs
4. Plan: Market Research
Definitions and Methods
Voice of the Customer
Data Analysis
5. Plan: Competitive Analysis
Product and Company
6. Plan: Forecasting
Intro and Methods
7. Plan: Pricing
Strategies and Tactics
8. Plan: Market Strategy
Segmentation
Brand and Positioning
Messaging
9. Plan: Requirements
Personas
Market Needs
Product Requirements
Prioritization
10. Plan: Roadmaps
Strategic and Product
11. Plan: Business Case
Market and Financials
12. Develop
Working with Engineering
13. Qualify
Beta Programs
Qualifying the Product
14. Launch
Types of Product Launches
15. Maximize
Marketing Programs and Collateral
Sales Enablement
16. Retire
Product End of Life
Certified Product Manager – Online Study Materials
17. Seven Phase Product Lifecycle
18. Goods and Services
Samples From the Course
What’s Included With This Course?
Optimal Product Management and Product Marketing™ – Online CourseThe first section of the online course includes over eight and a half hours of instructional videos plus quizzes, interactive exercises and a review test to teach you the core skills of Product Management and the Product Lifecycle.
Certified Product Manager – Online Study MaterialsThe second section of the online course includes additional learning modules, a study guide and a comprehensive practice exam to prepare you for the Certified Product Manager exam.
Certified Product Manager – Online Exam ($395 value)Two chances to take and pass the exam within one year of purchase.
Product Management Lifecycle Toolkitâ„¢ ($99 value)A single user license to our template collection containing the nine core documents that the Optimal Product Process is built on.
AIPMM Membership ($125 value)One-year AIPMM membership required to take the exam.
Digital Certificate – Course Completion and CertificationDisplay the digital certificate on your LinkedIn profile, email signatures and print it out to hang in your office.
Why Product Management Certification?
Having a worldwide-standard AIPMM certification proves your competence and gives you a clear competitive edge in your Product Management career. Earning the Certified Product Manager credential demonstrates that you understand both the strategic and the tactical functions of Product Management. Displaying the certification credential on your LinkedIn profile, email signature and hanging in your office showcases that you stand out and have deep knowledge of the profession.
Benefits of Product Management Certification:
Increase your skill set, effectiveness and credibility
Differentiate yourself by proving your professional domain mastery
Demonstrate you truly understand Product Management at a deep level
Stand out from the crowd and accelerate your Product Management career
Increase credibility within your organization, with your team and your executives
Get immediately download Certified Product Manager Online Course and Exam
AIPMM Certification
AIPMM is the world’s largest Product Management association, with members in 75 countries around the globe. Formed in 1998, AIPMM certifications are the “Gold Standard†in the industry and are the most widely recognized and respected.
AIPMM Certifications are the industry standard because they:
Prove that recipients have thorough knowledge and mastery of the topic and skills
Cover both theoretical and practical Product Management concepts, principles and terminology as well as the thinking and skill set needed across the entire Product Lifecycle
Are a worldwide-standard that is compliant with ANSI/ISO/IEC 17024:2012, the general requirements for bodies operating certification programs and the benchmark for quality
Are highly-credible because the exam was developed and is administered by AIPMM as an independent, training vendor-neutral entity
Cross industry barriers so that they are valuable even if Product Managers switch to new markets and industries
Set the standard with proven methods and processes drawing from a variety of best practices, frameworks and methodologies
