Catherine Vassant – Blue Ocean Practical Introduction Online Course
Create a Business Strategy That Sets You Apart
Learn the essentials of blue ocean strategy and shift created by #1 Management Thinkers in the World, and:
Shift your perspective to see new opportunities and grow your business
Create new demand for your product or service
Learn a proven process for new market creation
Why Look to Blue Ocean Strategy Now?
To emerge victorious from the pandemic, you and your organization need to be consistently and sustainably innovative. Being innovative is now a survival skill. With the pandemic changing business realities, now more than ever, finding creative solutions to existing or new problems is crucial.
Blue ocean strategy offers a powerful methodology to help you be innovative systematically, differentiate yourself from the competition and create new market space. Learn how to think differently, create value while simultaneously reducing your costs, and set yourself on the path to profitable growth.
You’ll be in Great Company
People from these organizations already took the course and set sail towards a blue ocean.
Our alumni come from a wide array of companies and organizations, including startups, SMEs, Fortune 500, and nonprofits across a range of industries spanning more than 100 countries.
What You’ll Gain
Strengthen your strategic thinking, learn innovation and creativity systematically, and set your business apart.
Online learning for executives, business leaders, entrepreneurs, and anyone who wants to learn how to think differently. You’ll learn how to:
Reorient your perspective from focusing on competition to focusing on creation
Look to noncustomers rather than customers to create new demand
Turn pain points your buyers face into opportunities to create value
Reconstruct your existing market boundaries and create new market space
Create value for your buyers while keeping your costs down
What You’ll Get
A self-access online course and workbook that will help you learn and apply the tools, frameworks and process to unlock a blue ocean.
Blue Ocean Practical Introduction™ Online Course
10 engaging modules covering the fundamentals of blue ocean strategy and blue ocean shift. Study at your own pace and access at any time for one year.
The course includes:
✔ Blue Ocean Explainer videos
10 videos introducing and covering blue ocean concepts and frameworks.
✔ Key Learning Points
Clear and easy-to-understand summaries of all key learning points for each module.
✔ Blue Ocean Case Studies Videos
A rich array of blue ocean strategic moves in a variety of different industries and sectors to show applicability in different contexts.
✔ Real-Life Business Scenarios
Put yourself in the shoes of executives, business owners, and managers and solve their business problems using blue ocean tools and frameworks.
✔ Assessment Quizzes
Take a quiz to help you focus on and retain the salient learning points brought out in each case study.
The Companion Workbook
Your space to apply the knowledge you gained in the online course to your business situation to get you started.
The downloadable workbook has 145 pages of additional examples, step-by-step guidelines on how to use blue ocean tools in sequence, and thought-provoking questions that will push you to think through your business scenario from a different perspective.
Take a look inside at a few pages from the workbook.
What You’ll Learn
10 modules to help get your business on the path to new growth.
Module 1: Blue Ocean Creativity
In this module:
We’ll introduce you to blue ocean creativity, a systematic process of new market creation.
Find out whether you are on track to a blue ocean or if you are sinking in bloody red ocean.
Module 2: Shifting to a Blue Ocean Perspective
In this module:
You will learn the fundamental differences between red ocean and blue ocean strategy.
You will understand how shifting your focus from existing customers and existing industries towards noncustomers and new demand will start you on the path to creating new market space that will make the competition irrelevant.
Module 3: Visualizing Your Strategic Reality
In this module:
You will learn the concept behind, and the power of, the as-is strategy canvas, one of the key tools of blue ocean strategy.
It will give you an overview of the current state of play in your target industry and show you in a simple picture the assumptions the industry acts on that you can later overturn and the degree of competitive convergence across existing players.
You’ll have a baseline to assess new ideas against.
Module 4: Discovering Hidden Pain Points
In this module:
You’ll focus on the buyer utility map, a blue ocean tool to identify the specific pain points buyers face and identify concrete solutions that remove these blocks to utility.
You’ll see how the buyer utility map can help you unlock hidden value to create new demand.
Module 5: Looking Beyond Existing Demand
In this module:
You’ll explore the concept behind the three tiers of noncustomers.
By understanding the three tiers, you will gain insight into how to identify real opportunities and unlock new demand by identifying both who fall in each tier and the commonalities within and across the tiers.
Modules 6: Reconstructing Market Boundaries – Part I
In this module:
You’ll learn about the six paths framework, a powerful tool that anyone can apply to reconstruct market boundaries and re-examine the familiar from a new perspective.
You’ll discover how to distill key insights for creating blue oceans by applying the first two paths of the framework.
You’ll achieve this by looking across industries (path one) and looking across strategic groups (path two).
Module 7: Reconstructing Market Boundaries – Part II
In this module:
You’ll learn more about the six paths framework and how to shift your perspective to look across boundaries.
Here we’ll explore the remaining paths that you can apply to systematically reconstruct market boundaries.
Module 8: Developing Alternative Blue Ocean Moves
In this module:
You’ll learn how you can simultaneously create a leap in value for buyers while keeping costs low in building your blue ocean move.
You’ll be introduced to the cornerstone of blue ocean strategy – what we call value innovation.
To achieve this, we’ll introduce you to two powerful tools – the four actions framework and its companion, the eliminate-reduce-raise-create (ERRC) grid.
Module 9: Communicating Your Blue Ocean Move
In this module:
You’ll gain insight into successful strategy formulation and execution.
You’ll learn how to use the to-be strategy canvas to effectively communicate and secure group buy-in during strategy formulation and execution.
Module 10: Make Your Blue Ocean Move
In this module:
You’ll get a summary of everything you’ve learned on the course.
> Please contact our team if you have questions, or broken links via our email [email protected].
