The Influencer Mastercourse takes you through the entire journey of becoming an influencer for 2023 and beyond. From better photos to paid campaigns, from more engaged followers to a deep understanding of the algorithm – you’ll learn both the creative and the business side required for an influencer career.
WHAT YOU GET?
Module 0: Getting into the Right Mindse
Set yourself up for success by developing a future – forward mindset:
Explore how to let your fears launch you forward
Get comfortable confidently stating your expectations for your career
How to use a growth mindset to move through imposter syndrome
Open yourself up to the possibility of very. real. success.
Module 1: Establishing a Personal Brand
Be excited about who you are – and the unique value only you can provide:
Get laser focused about your niche and your Zone of Genius (AKA what your audience will constantly DM you about)
Establish a strong personal brand online (you’ve def got one!)
How to write a bio that attracts your DREAM following – and how to communicate with them!
The 3 different IG accounts that exist – and which one your biz needs
Develop the foundations of your personal strategic content creation plan
Module 2: Decoding the Algorithm
Learn how to make the algorithm your best friend and ally – make it help you:
How the algorithm ACTUALLY works – and why there’s so much confusion about it
The 3 algorithm phases that will take your posts to the Explore page
3 crucial factors of high-ranking photos and videos
Module 3: Mastering Photography
Design visual content that’s inspiring, personable and genuine:
How to take incredible photos and videos without having to buy a fancy camera
How to plan a successful photoshoot
The secret to my most-liked photos (hint: it’s all about the set-up)
Cut down your editing time by using my editing process and presets
Stand out with advanced editing techniques using Lightroom
Module 4: Creating Quality Content
Create a cohesive, authentic feed that keeps your followers coming back for more:
How to write captions so readers feel like you’re personally speaking to them
Batch out a month’s worth of content – in 1 weekend
Make the content creation C3 Method your own
Discover the strategy to long-lasting success, and how to move through trends and seasons
Plan your feed without anxiety about the layout
Module 5: Implementing Growth Strategies
Turn first impressions into long-time followers and reach the right audience (organically):
A step-by-step guide on how to execute 9 growth strategies to reach MORE people organically in 2023 and skyrocket your followers
How to get consistent exposure with hashtags
4 controversial ways to gain followers (I don’t suggest them – But I want you to know what’s out there)
Module 6: Skyrocketing Growth with Reels
Tap into the fastest growing opportunity on Instagram:
Everything you need to know about the Reels Algorithm
Anatomy of a high-performing Reel and 10 types of videos you can try right away
6 Strategies for creating viral Reels to jumpstart your growth – including how to master trends and transitions
Step-by-step tutorials to make editing Reels easy
Module 7: Building an Engaged Community
Ensure your long-term success by building a community (not just followers):
The 4 engagement strategies you’ll want to start today
Discover what to post and when… and why it matters
14 psychological triggers to encourage likes, saves, shares and DM’s
4 strategies to make your Stories more interactive
How to become an IG Story Master (and get totally comfy on camera!)
Module 8: Monetizing
Make your passion project or side hustle fund your life full-time:
When you should say no to brands – and why
How to create a killer media kit that labels you as a VIP (no matter the size of your following)
Navigate press trips in a way that make brands BEG you to come back
Learn how to diversify your income stream (and why you’ll make more $$$ this way)
Use my best-performing email templates for pitching brands and hotels
The 7 types of brand partnerships, and how much to charge for each
Find out when to get a talent manager
Module 9: Understanding Data
Take control of your business, brand and future by getting ALL the information:
Feel confident looking at numbers – and know exactly what they’re telling you
Data-driven strategies to move your biz forward
Why generating performance reports could help you have your biggest month yet
