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Carlos Gil – Social Media: Build Engagement Across Top Platforms download, Carlos Gil – Social Media: Build Engagement Across Top Platforms review, Carlos Gil – Social Media: Build Engagement Across Top Platforms free
Carlos Gil – Social Media: Build Engagement Across Top Platforms
57 Video lessons in HD
2h 6m of class content
LESSON INFO
7. BECOME AN INFLUENTIAL PERSONAL BRAND BY SHARING STORIES
while using storytelling to brand yourself as a newer form of content. Marketing allows users to see individuals and corporations as real or relatable. It also takes away from the need to post professional looking content, which has led to many users growing tired of seeing content that seems like an advertisement. The storytelling form of social media was made popular by social networks like Snapchat instagram as well as Youtube personalities. Those platforms allow users to create content without the hassle of a professional producer so they can become the star of their own reality series when creating stories you want to think less about the platform and more about the message you want to convey. Social networks usually only display stories for 24 hours, which means they should be short, attention grabbing and drive users to take a specific action. Here’s a storytelling checklist. What is the objective of the story that you’re trying to tell is to raise money to build awareness, build community. You want people to hang onto a hook, pick your channel. What’s the channel that will give you the biggest return meaning you have access to the most people select your storytellers, who are they are they employees, fans, donors storyboard your content. Your stories should have a beginning a middle and an end. Your story should also bring people on the natural progression of what you’re doing and and your story with the call to action community is King. Remember that if you don’t have a community, you don’t have an audience watching. Also spend more time having conversations than posting content. Daily conversations is a form of content marketing. Take viewers behind the scenes, draw people in with your storytelling and create a natural progression of what you’re doing. Ask your community to share or take action. It needs to be less about identifying influencers and more about creating influencers of your own, remember to own the screen and have fun, become a digital savage when thinking about creating stories for corporations or businesses. One idea is to create stories that revolve around the launch of a product. You can record a product demo, do a day in the life of using Snapchat or instagram stories or get influencers who are compensated for taking over your brand account.
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LESSONS
CHAPTER 1: COURSE INTRODUCTION
Class Introduction
Making Your Content Go Viral
4 Pillars Of Social Media Strategy
Engage Influencers, Brand Advocates, And Customers Of Competitors
How Often You Should Post On Social Media
Personal Branding Must Have’s To Build Your Influence
Become An Influential Personal Brand By Sharing Stories
Storytelling And Humanizing Your Brand In The Age Of AI And Robots
What Does Your Content Say About Your Brand
Recap Video
Quiz – Chapter 1
CHAPTER 2: SOCIAL MEDIA TIPS
Chapter Introduction
Become An Industry Authority On LinkedIn
Build Your Personal Brand By Optimizing Your LinkedIn Profile
How To Find Prospects On LinkedIn
Types Of Content Facebook Favors
Strategies For Organic Facebook Reach
Build Your Presence On Twitter
Grow Your Youtube Channel
The Benefit Of Using New Social Networking Sites
Recap Video
Quiz – Chapter 2
CHAPTER 3: SOCIAL MEDIA TOOLS
Chapter Introduction
Agorapulse For Social Media Management
Optimize Your YouTube Channel With TubeBuddy
Discover Trending Topic Ideas With BuzzSumo
Make Animated GIFs With Giphy
Posting Long-Form Video Content On Instagram
Create A Podcast With Anchor
Recap Video
Quiz – Chapter 3
CHAPTER 4: SOCIAL MEDIA MANAGEMENT
Chapter Introduction
How To Use Hashtags Effectively
Save Twitter Search Results For Prospecting
Engage “Missing†Facebook Fans
Strategies To Build Strong Engagement
Get Your First 10K YouTube Subscribers
Social Listening Strategies
Community Management Must-Have’s
Growing Your Reach Through Advocacy
Recap Video
Quiz – Chapter 4
CHAPTER 5: SOCIAL MEDIA ROI
Chapter Introduction
KPI’s To Measure
Built-In Channel Analytics
How To Find Work As A Freelancer
Instagram Growth Hacks
Facebook Business Manager
Maximizing Facebook ROI With Ads
How To View YouTube Analytics
How To Use Instagram And Facebook For E-Commerce
Recap Video
Bonus Lesson: How To Optimize Your Fiverr Seller Account
Bonus Lesson: Hire Fiverr Sellers
Quiz – Chapter 5
CHAPTER 6: CONCLUSION
Closing Video
FINAL QUIZ
Final Quiz
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CARLOS GIL
Award-winning digital storyteller and bestselling author with 10+ years of experience leading social media strategy for global brands including LinkedIn.
