Step-by-Step Guide to
Discovering the Secret of Google AdWords Success
Caitlin Schlichting – AdWords IQ Academy
Are you feeling overwhelmed by everything AdWords has to offer? My program will show you how to take control of AdWords and get the results you (or your clients) deserve. I’ve structured my course to be a complete blueprint anyone can follow.
I’ve been using Google AdWords for hundreds of clients, from national brands to startups. I know what works and what doesn’t.
Learn How to Make Killer Ads… Then Optimize Them to Make Them Unstoppable Conversion Machines
Let’s be honest… there’s a big difference between knowing how to USE Google AdWords how to use it EFFECTIVELY.
Hi! I’m Caitlin Schlichting and I’m SUPER excited to show you how to become an AdWords expert. That means going beyond the basics and showing you the real tips I use to create highly successful campaigns.
I’m Here To Help You Win!
Put AdWords to Work!
Have you ever used Google AdWords and thought there is so more you could be doing with your ads? But you aren’t sure what? Then my course is EXACTLY what you need!
Even if you’re a total beginner, I’ll break down aspect of the AdWords platform so you’ll feel right at home using its MANY features.
The Pivotal Moment You’ve Been Waiting For
Everything You Know About Google AdWords Is About To Change
Get Fluent in Google Speak
Let’s Make Sure We Are On The Same Page
My class will help you speak confidently on the topic of AdWords management. This is NOT an expanded webinar – I’m not pitching you a product and I don’t pad my course with “fluff†content that wastes your time.
This is a legit, get-your-hands-dirty, very in-depth course on how to create campaigns that WORK. I know your time is valuable… I will literally give you the framework you need to start running killer AdWord campaigns and, ultimately, get more sales.
What is Adwords IQ Academy?
I’ve Put All Of My Knowledge Into An Ever Growing Video Library
This is a multi-module online course with heavy focus on technical learning (the platforms and the services themselves). I will give you step-by-step guidance on how to set up a campaign, select ad groups and keywords, then optimize your ads through keyword management and negative keywords. And that’s just the beginning…
You will learn the difference between PPC and SEO, how to write good ad content, best practices and how to avoid common mistakes. I’ll also show you CPA techniques, advanced tracking techniques and how to properly audit an existing AdWords account that you’ve taken over.
By the end of the course, you will know the components of a successful AdWords campaign – as well as a basic mastery of how online advertising works.
Becuase there is so much content here in AdWords IQ Academy, I have decided to set you up for total success and release one module a week for eight weeks! This is the best way for you to learn this content and implement it successfully into your business model!
The Private Group Is your secret weapon
I Noticed That Most Courses Have A Flaw…Here’s How I Fixed It
The problem with courses that only have a video library is that they quickly become outdated. Google is rolling out new features and making changes to their algorithm on a regular basis. This means strategies that worked 6 months ago might not work today.
The other big problem with courses is that people gain access to a massive library of tips, tactics and strategies, but don’t know where to start. They feel lost without any personal guidance or support. That’s why I have decided to release one module a week for eight weeks! You don’t have to worry about any overwhelm here. I am setting you up for total success in this high level training program.
I solved both of these problems by not only creating an incredible private Facebook group, but also by going live in hour long sessions where I can work personally with all of my students.
WHO IS THIS COURSE FOR?
There are few courses on the market that can provide tremendous value to beginners and advanced media buyers alike.
AdWords IQ Academy currently has students who are in the process of launching their first ecommerce store and students spending 6 figures a month on Ads. Students at both ends of the spectrum are experiencing amazing results!
Digital Products
If you are currently selling a course, SaaS product, digital content or other digital products then this course is a perfect fit for you.
Affiliate Products
Even if you don’t own any products, this course can still help you create a profitable business by running traffic to other people’s offers through various affiliate networks.
Physical Products
If you are currently selling physical products that you either manufacture yourself or dropship then this course is a perfect fit for you.
Lead Generation
Learn how to cost effectively use Google Ads to grow your email list with this course.
brick & mortar stores
Learn how to build awarness for your local business, drive more foot traffic and bridge the digital and physical divide with this course.
Ecommerce Stores
Learn how to profitably launch, optimize and scale traffic campaigns to grow your Ecommerce store with this course.
0 – $10k/month
Learn the basics of the Google Ad platform and build a rock solid foundation.
$10k – $100k/month
Learn cutting edge A/B testing and retargeting strategies that will help maximize profits and begin scaling winning campaigns.
$100k+/MONTH
Learn how to profitably scale winning campaigns using advanced strategies.
INSIDE THE ACADEMY
Take A Sneak Peek At The Content Inside The Academy!
Module 1
Week 1 Available 2/12/18
The Basics – Foundation Ads Overview
What It Is
How It Works
Who It Works For
Who It Doesn’t Work For
How And Where Do Ads Appear
How The Auction System Works
How Keywords Work
Account Structure
Writing Ad Copy
Ad Extensions
Module 2
Week 2 Available 2/19/18
Setting Up A Search Campaign
How To Set Up An Account
Using Google Keyword Planner
Exploring the AdWords Interface
How To Create Your First Campaign
The Process of Creating Ads
Module 3
Week 3 Available 2/26/18
Setting Up Your First Campaign
Fundamental Thinking And Outlining Before You Begin
Choosing Your Campaign Type
Ad Design Basics
Traps To Avoid
Module 4
Week 4 Available 3/5/18
Setting Up Shopping Ads
How to Set Up Your First Shopping Campaign
Create Product Groups
Setting Your Bids
Adding Negative Keywords
Module 5
Week 5 Available 3/12/18
Setting up Gmail Ads
Getting Started With Gmail
Why Gmail is So Powerful
Growing Your Audience
Module 6
Week 6 Available 3/19/18
Landing Pages
Setting Up Your Lead Generation Landing Pages
Find A Solution
Template’s That Convert
Module 7
Week 7 Available 3/26/18
Tracking & remarketing
Analytics
Conversion Tracking
Phone Call Tracking
Module 8
Week 8 Available 4/2/18
Monitoring, Optimization, And Reporting
Search Term Reports
Auction Insights
Location Reports
How To Calculate ROI
Setting Up Experiments
Monitoring Quality Score
Keyword Optimization
Bid Optimization
Analyzing Opportunity
Bonus 1
Office Hours
Every other Thursday I conduct a live hour-long Q&A session in our private Facebook group. Every session is recorded and added to the course video library. When you join you have access to all past office hour recordings.
Bonus 2
Live account audits
Every other Tuesday I audit student ads, landing pages, and e-commerce stores live in our private Facebook group. These sessions are recorded and uploaded to the course just like Office Hours. I normally charge $197 for these Audits with the Facebook Group but you are getting them FREE for 3 months!
Bonus 3
Private Facebook Group
Network with other Google advertisers and ask me questions for 3 months at no cost to you. I normally charge $197 for access to this Private Group but you are getting it for FREE for 3 months! (Along with my Live Account Audits!)
Bonus 4
“DONE FOR YOU†GOOGLE ADWORDS CAMPAIGN TEMPLATES
Save countless hours by using our “tried and tested†AdWords campaigns templates that will get your clients amazing results! You can charge your regular price for a setup ($1,500 +) and the job will already be 90% done for you.
Bonus 5
GOOGLE ADWORDS NEGATIVE KEYWORD SWIPE FILE
Get the exact same universal negative keyword list we use to build all of our AdWords accounts. This will save you time and your clients money. This is an absolute must when creating Google AdWords accounts.
Bonus 6
“DONE FOR YOUâ€
LANDING PAGE
TEMPLATES
Save yourself the time and headache of building your own sales pages, and let me do it for you! Tried and tested templates that will get you the best results out there!
These templates are worth thousands of dollars alone!
