Description
Creating Brand Identity Systems, Brian Schmitt – Creating Brand Identity Systems, Creating Brand Identity Systems download, Brian Schmitt – Creating Brand Identity Systems review, Creating Brand Identity Systems free torent
Brian Schmitt – Creating Brand Identity Systems
26 Video lessons in HD
1h 43m of class content
LESSONS (26)
Branding Intro
Taking This Class
Design Is Dreaming
Creative Process
Quiz
Beginning Work: Brief
Research
The Interview
8: Brand Mission And Values
9: Creative Strategy And Plan
Quiz
Logo: Symbols And Wordmarks
Brand Imagery: Photography, Illustration And Rendering
Color
Typography
Pattern
Brand Voice
Product Branding
Branding Motion
Quiz
Compositions
Presentations
Style Guide
Quiz
Summary
Final Quiz
CLASS DESCRIPTION
Create A Full Identity System For A Brand
AFTER THIS CLASS YOU’LL BE ABLE TO:
Understand the spirit of a brand and create design programs that instill that spirit into all consumer touch points.
Build a professional brand identity system including key components of a brand identity including typography, color, photography pattern, verbal communication and consumer touch points.
Apply expert design philosophies to a brand to capture an audience’s imagination.
Prepare properly for your branding project by performing in-depth research.
Design an expert creative strategy for a brand from scratch.
Craft a symbol as a vehicle for a brand, balancing abstraction, simplicity and meaning.
Capture a compelling brand voice that images a target audience immediately.
Incorporate a motion component or animation into a brand.
Create effective presentations and style guides to sell your branding work to a client.
ABOUT BRIAN’S CLASS:
Powerful brands require a complete visual world to communicate effectively with a target audience. The world’s greatest brands capture consumer mindshare through design and have expert systems in place that capture the spirit of the company and filter this messaging through all of its elements. Creating brand identity systems is an intentional and considered process that requires mastery of a range of different skills including design, time management, presentation, writing and research skills.
In this class, you will explore the entire branding process from brief and ideation to final launch. The class includes guidelines and demonstrations on how to define your mission and values, decide on a logo, typography, color scheme, image style and how to implement a creative strategy to ensure cohesion across all communication and consumer touch points.
By the end of this class, you’ll have learned how to develop best practices and strategies to create a repeatable process from branding programs in all media. Enroll now to start your branding journey.
WHAT YOU WILL LEARN:
How to ensure that all aspects of a brand work in unison for maximum impact
The key to a front-loaded creative process
How to research target audiences as well as industry and competitor trends
How to interview a client to get the best project brief possible
How to work with a brand’s mission and values to connect with an audience
How to craft and use symbols and wordmarks for a brand’s visual identity
How to work with brand imagery including photography and illustration
How to assemble branding examples to communicate your vision to partners
How to integrate your brand into products
How to create a brand color system, use typography, and incorporate pattern into your identity system
WHO THIS CLASS IS FOR:
Business owners wanting to enhance their brand strategy
Creative professionals who would like to improve their branding skills
Freelancers wanting to add brand identity and design to their skillset
Marketing and brand managers looking for a firm grasp of branding essentials
Anyone wanting to start a professional career in the world of branding
Digital nomads looking for work that they can do from anywhere in the world
All levels of experience
Basic Adobe Creative Cloud experience required
SOFTWARE USED:
Adobe Creative Cloud
ABOUT YOUR INSTRUCTOR:
Renowned multi-platform designer with 15+ years of experience. CCO and Creative Director, Brian partners with global design leaders to craft culturally relevant experiences and collaborates with world-class talent on each project. Member of Apple’s Human Interface group and Nike’s Brand Design team.
INSTRUCTOR
BRIAN SCHMITT
Renowned multi-platform designer with 15+ years of experience; Worked with Apple & Nike
