Bretty Curry (Smart Marketer) – Google Performance Max Blueprint

What You Get: ► MODULE 1 Getting Started With Performance Max MODULE DETAILS – What is Performance Max? – How P-Max Differs from Other Google Campaign Types – How P-Max Fits into Your Marketing Stack – Case Study: How an Outdoor Brand Got 2.7X ROI with One P-Max Campaign ► MODULE 2 Using Performance Max To Maximize Shopping MODULE DETAILS – Campaign Strategy: Goals & Setup – Audience Signals Bidding strategy – Listing Groups & Product Feed – Case Study: Maximizing P-Max Conversions for oVertone – Assembling Creative Assets for Successful Ads Campaign #1 Buildout: Leveraging Shopping for Efficient Growth – Case Study: Auto brand 2x’s Revenue and gets 295% ROI ► MODULE 3 Performance Max For Top-Of-Funnel Growth MODULE DETAILS – Going Beyond Shopping for Scale – Listing Groups & Shopping Ads – Display Network for Scale / New Traffic & Customer Acquisition – YouTube Ads – Video Strategy, Assets & Hooks – Campaign Buildout #2 Reporting Insights & Optimization – Case Study: Health and Wellness Brand Gets 8.6K conversions with P-Max – Action Items for Executing Your Blueprint