Besides giving away your product itself, what are some pledge levels that should be available to donors? There are different ways you can add value to the donor and it doesn’t File Size: 853.18 MB
Brandon Adams – Crowdfunding On Fire
Forethought
We walk you through everything that you need to take care of prior to launching your campaign [at least two months before launch day]. Every successful campaign that we have been a part of had proper preparation and a true strategic plan of action.
Utilize Marketing Plan
A decent portion of your pledges will come from people you know, but how do you reach out to cold traffic to really raise some serious cash? We will show you what has worked for us, so you can take these strategies and run with them yourself.
Narrative
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Every good campaign conveys a story. Even if you have the most badass product that should sell in a heartbeat you have to craft a story to properly get your message across.
You have to create a feeling of certain emotions in the viewer of your page. They have to feel connected to your campaign and want to be a part of it. This is one of the most overlooked steps of running a campaign. Taking the time to do this properly has a huge impact on your success rate.
Deliver Value
Besides giving away your product itself, what are some pledge levels that should be available to donors? There are different ways you can add value to the donor and it doesn’t always have to be physical products like t.shirts or drawstring backpacks.
You should cater pledge levels to your campaign to create unique experiences. The more you can make people feel like a part of your campaign, the better.
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