Brand Know-How – Kayla M. Butler
For the sweet creative can-doers who want a cohesive and confident brand!
Do you struggle with visual and brand consistency in your blog or business?
“UGH! I have no clue what I’m doing, my graphics are a mess, and when I do write or create something, no one is even reading my blog.â€
If this sounds like you, then it’s about time you finally got serious and really start creating a brand.
Take the time in this course to learn what it really takes to create a unique brand that you can be proud of and that other’s will notice.
If you are lacking readers or engaged followers, there’s a good reason this could be happening to you.
Your brand could be a total mess and just may be confusing your audience.
Brand Know-How was created to help bloggers, like you, do some deeper discovery into what your blog and brand is all about. During this multi-step course, students will discover what it means to create a brand experience, establish a clear brand message, and how to create the brand they love and that their target audience will adore!
What’s in the course, exactly?
Course Curriculum
Brand Know-How
Introduction to Branding
What Is Branding? (Lecture & Worksheets)
Course To-do List (Your Branding Checklist)
Brands Doing it Right – Case Studies / Examples (Video) (14:42)
Clarifying Your Target Audience
NEW – Your ideal audience is more important than you think (Video) (9:34)
NEW – Ideal Customer / Audience (Worksheets)
Your Brand’s Logo, Colors, and Fonts
UPDATED – What Makes Great Brand Logos? (Lecture & Video) (13:19)
UPDATED – The do’s and don’ts of choosing fonts (6:46)
NEW – 3 VIDEOS – Choosing your brand colors (for the right look and FEEL) (30:26)
NEW – Logo Planning (Worksheet)
NEW – Brand name planning (Worksheet)
Resources for Logo’s, Graphics, and Fonts
Telling Your Brand Story
What is My Brand Story? (Lecture & Workbook)
The importance of storytelling within your brand (Video) (11:00)
Your Brand Personality & Message
My Brand Personality & Tone of Voice (Lecture & Workbook)
The importance of your brand’s personality (Video) (13:17)
NEW SECTION – Differentiating your Brand & Standing Out
How you can overcome the most common challenges in branding (12:59)
NEW – Ways to Improve and Stand Out (Worksheet)
NEW – Innovation Ideas to Overcome Primary Challenges (Worksheet)
NEW – Vision Success and Road-map (Worksheet)
Your Brand’s Photos and Images
My Brand’s Image (Lecture)
Brand Photos and Images (Video) (23:55)
Creating Your Brand Style Guide
UPDATED – Creating My Style Guide (Lecture & Video) (5:17)
Oh, the places you will brand
Branding My Instagram & Social Media (Video) (13:59)
Continued Social Media Branding (12:30)
Social Media Branding (Checklist)
Branding Newsletters (3:27)
Branding my Pinterest Part 1 (Lecture & Video) (16:48)
50 Ways Creative Entrepreneurs Gain Traffic Through Pinterest (Checklist)
Branding on Pinterest (Checklist)
Pinterest Branding Part 2 (16:28)
Your Brand Photography COUPONS!
Grab your exclusive coupons for the brand photo shop.
