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Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing

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Brainfluence – 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior technology

and behavior research to better market to consumers by understanding their decision

patterns. This application, called neuromarketing, studies the way the brain responds

to various cognitive and sensory marketing stimuli. Analysts use this to measure a

consumer’s preference, what a customer reacts to, and why consumers make certain

decisions.
With quick and easy takeaways offered in 60 short chapters, this book contains key

strategies for targeting consumers through in-person sales, online and print ads, and

other marketing mediums. This scientific approach to marketing has helped many

well-known brands and companies determine how to best market their products to

different demographics and consumer groups.
Discover ways for brands and products to form emotional bonds with customers

Find ideas for small businesses and non-profits
Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on

using brain and behavior research in marketing, advertising, and sales. Brainfluence

delivers the latest insights and research, and will give you an edge in your marketing,
Get Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing right now!