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Performance Max Mastery, Bob Meijer & Miles McNair – Performance Max Mastery, Performance Max Mastery download, Bob Meijer & Miles McNair – Performance Max Mastery review, Performance Max Mastery free torent
Bob Meijer & Miles McNair – Performance Max Mastery
The exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing €500.000+ per month of spend on Performance Max.
Performance Max was supposed to simplify Google Ads, but actually made it harder
Performance Max is Google’s latest automated campaign type. With just one campaign, you can launch ads across all of Google’s ad inventory (Search, Shopping, YouTube, Display, Discovery, Gmail & Maps). Performance Max was supposed to make everything easier, but in reality only made everything harder.
Its potential is huge, but most marketers don’t know how to optimally set up, analyze, optimize and scale Performance Max.
Here are a few problems with Performance Max:
It seems easy to set up, but it’s actually hard to scale profitably when done incorrectly
pMax is still relatively new and there’s not a lot of expert knowledge available yet
It’s getting harder to differentiate when everyone uses the same technology
You have extremely little control over your ad spend
Old best practices no longer guarantee success
Unfortunately, there is no way around Performance Max.
Google has replaced Smart Shopping campaigns with Performance Max campaigns
Google will continue to automate everything even further, including Performance Max
So therefore we have to adapt, and find new ways to beat our competitors
The Google Ads landscape is changing so fast. If you don’t stay up to date with the latest developments, it’s going to be very hard to keep your edge and your competitors will eventually beat you.
And that’s exactly why we created Performance Max Mastery.
Performance Max Mastery has helped 900+ Google Ads specialists scale their accounts
Anton BekenkampPerformance Marketeer at Label Digital
I highly recommend this course on Google’s latest PCC product, Performance Max. Bob & Miles me with valuable frameworks to enhance my Pmax campaign structures, as well as useful insights on how to optimize the “black box” of data associated with it. Overall, it was a great course that I found to be very helpful.
Mar 6, 2023
EviSEA Specialist
Very comprehensive and up to date Performance Max course including high-level campaign structures and optimizations.
Mar 15, 2023
Dirk Meekes
Google Ads Specialist
This course has given me a tremendous amount of insight in the dos and dont’s for Performance Max. Miles and Bob are very knowledgable and share some great best-practises in setting up and opitmising your performance max campaign. This course is an absolute must for anyone who works with Performance Max and wants to stay one step ahead of their competitors.
Dec 1, 2022
What’s inside?
Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below
Part 1: Fundamentals
Introduction to Performance Max
Learn about the fundamentals of Performance Max campaigns
Learn about the history of Google Ads and why pMax is changing everythingLearn how to use our ‘Performance Max Mastery Framework
Part 2: Data Input
Feed the machine with crystal clear data
Learn why data input input is so important with Performance Max
Apply our conversion tracking best practices for better optimization
Learn how to properly use audience signals
Part 3: Campaign Structure
Set up your winning campaign structure
Follow our ‘Building Blocks’ strategy to build the ultimate campaign structure for ecom brands
Learn how to apply advanced campaign structures for lead gen
Use our campaign settings checklist when launching new campaigns
Part 4: Assets
Use optimized assets for maximum results
Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
Use these secret tools to spy on your competitors (and ‘steal’ their best performing ad ideas)
Use our image, video and ad copy best practices
Part 5: Optimization
Optimize campaigns despite limited insights
Learn how to optimize Performance Max, even with very limited insights (this is a very extensive module)
Use our little-known ways to understand where your ads showed
Use our templates to add negative keywords to Performance Max
Meet your instructors:
Bob Meijer & Miles McNair
Combined, we have over 10 years of PPC experience, worked for more than 200 ecom and lead gen clients and profitably spent over €100M on Google Ads.
We’ve joined forces to provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google.
Unlike agency owners or ‘gurus’, we actually manage Google Ads campaigns every single day. Everything we teach is based on real, practical experience.
Enroll in Performance Max Mastery today
… and join 900+ other Google Ads specialists
The full curriculum
1: Start here
What to expect from this course
What is Performance Max?
Performance Max Mastery Framework
pMax Mastery resources
pMax news updates
2: Understand how the algorithm works
Understanding how the algorithm works
3: Feed the machine with crystal clear data
Conversion tracking best practices
Audience signal best practices
Ecom: product feed best practices
The importance of remarketing parameters
Lead gen: improve lead quality with Offline Conversion Imports
4: Set up winning campaign structure
Introduction to campaign structure
Ecom: the ultimate campaign structure for Ecom
Ecom: real campaign structure examples
Ecom: how to set up branded shopping campaigns
Lead gen: the ultimate campaign structure for lead gen
Lead gen: advanced campaign structure for lead gen
Differences between B2C and B2B
Final notes on campaign structure
5: Use optimized assets
Overview of pMax assets
How to create ads with the ‘Rapid Ad Creation Loop’
Video best practices
Image best practices
Ad copy best practices
6: Optimize campaigns despite limited insights
Intro to pMax optimization
Ecom: product feed optimization
Audience signal optimization
How to use the insights tab
Lead gen: campaign structure optimization
Ecom: campaign structure optimization
Placement optimization & insights
Negative keyword optimization
URL expansion optimization
Bid & budget optimization
Value rules optimization
New customer acquisition optimization
Final notes from Bob & Miles
