Description
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Bob Iger – Teaches Business Strategy and Leadership – MasterClass
Bob Iger
Teaches Business Strategy and Leadership
Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.
About this Class
In an era of disruption, former Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
Instructor(s): Bob Iger
Class Length: 13 video lessons (2 hours 11 minutes)
Category: Arts & Entertainment, Business
Browse Lesson Plan
Class Trailer
1. Introduction
2. Using Your Time Effectively
3. Focus, Strategy & Priorities
4. Taking Giant Swings: Pixar Acquisition Case Study
5. The Art of Negotiation
6. Creating Brand Value
7. Expanding Your Brand: Marvel Acquisition Case Study
8. Anticipating What Consumers Want
9. The Importance of Risk-Taking
10. Navigating Complex Deals: 21st Century Fox Case Study
11. Managing Industry Disruption: Disney Plus Case Study
12. Tenets for Success
13. Conclusion
