Beyond CRM: Manage Customer Experiences – Forrester Research

Well-intentioned customer relationship management (CRM) efforts that focus on internal processes and objectives have largely failed to serve the most important stakeholder: the customer. Customer experience leaders need to drive an outside-in focus into these efforts by defining the desired experience, understanding customers’ behaviors and needs, focusing on data rather than systems, and building a customer-centric culture.Get Beyond CRM: Manage Customer Experiences – Forrester Research, Only Price $107Tag: Beyond CRM: Manage Customer Experiences – Forrester Research Review. Beyond CRM: Manage Customer Experiences – Forrester Research download. Beyond CRM: Manage Customer Experiences – Forrester Research discount. forrester research inc. forrester research customer experience. forrester research australia.forrester research sydney. forrester research cloud computing. forrester research careers.