How the course works
The Brand Strategy Course is broken down into four modules. Each module walks you through a section of The Brand Story Strategy Blueprint, a process designed to help you to see your products and services, your customer and your business in a whole new light.
Bernadette Jiwa – The Brand Strategy Course
Module 1
We focus on your customer: understanding her worldview, diving deeper into her life and habits, using new tools and exercises to unpack her story. The closer you can come to understanding your customer’s worldview, the more likely you are to fulfil her needs and satisfy her unexpressed desires.
Module 2
We take what you know about your customer and translate that knowledge into insights by analysing the information you learned in module one. These valuable insights can become a powerful foundation for developing both your products and your marketing.
Module 3
We shift our focus to your product or service, drilling down into the value you create. You’ll be surprised to see how much your perspective changes with your newfound understanding of your customer.
Module 4
We target the customer experience. I’ll walk you through assignments and activities to help you understand what your customers experience when they encounter your brand and why that matters.
