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Basim Salim – The Essential Step-by-Step Guide to Online Marketing
The Essential, Step-by-Step Guide to Online Marketing
A comprehensive guide for newbies to successfully take your current business online to generate leads and profits.
Goodbye American Dream and Welcome Online Marketing Dream.
If you’re looking at this course, chances are you are either a marketing professional or a business owner who understands the internet of internet marketing today.
You ‘get’ that traditional marketing methods are become more ineffective and expensive and you know that by neglecting to market your business online, you’re missing out on powerful business results that an effective internet marketing strategy can bring about – thousands of leads, millions of dollars in sales and repeat customers.
Whether your business is just getting ed with internet marketing or you want to brush up on the basics, this course will help you set up and implement a successful internet marketing step-by-step.
This Course is a super-simple, “marketing-lingo” guide that walks you through proven, actionable steps to establish the right foundation for online marketing success.
My 8 Module Online Marketing Crash Course Outline
Module#1: Introduction – Why internet marketing is where most of the new wealth is created and vital for your business to master in order to thrive.
Module#2: Creating & Optimizing Your Website – Your website is the most important virtual property you have on the web. Like a traditional store, how you design it determines how well you perform.
Module#3: Creating Content – Your content is your invitation to your potential customers in to your website. If your content isn’t engaging, no one will show up.
Module#4: Getting Social – Social media is a major source of free traffic and where your customers are hanging out. Engaging your customers effectively will get them to come to your website and buy.
Module#5: Converting Traffic into Leads – It’s not enough that you have traffic coming to your website. You need your potential customers to be constantly coming back to your website for them to convert into paying customers.
Module#6: Nurturing Leads into Buying Customers – This is all about getting them to like you and your products/services. Not only must they have you on top of their minds, but they must also want to buy your products.
Module#7: Analyze and Refine – There will always be some areas of improvement in your business. A leak that might be costing you money or you might be losing out on potential customers. Learn how you optimize your online business to lower costs and generate more money.
Module#8: Conclusion – Learn how you can take actionable steps at the end of the program to implement this course and market your business online.
Basim Salim is a digital marketing and social media expert who has been connecting people and products through online marketing for more than a half-a-decade.
As a Digital Marketing expert, he draws his experience in online marketing, event marketing and analytics to help experts to promote their work, share their expertise, seize business opportunities, and interact with consumers. His innovative and unparalleled ability to harness the power of social networks to increase the bottom line has made him a sought after marketing expert.
Course Curriculum
Introduction: Online Marketing is not a Joke
• Introduction to the Course & Instructor (1:13)
• The Importance of Online Marketing (4:13)
Creating and Optimizing Your Website
• Building your first website: What you need to get ed for less than $100 (2:17)
• Modern Day SEO: Get your website ranked #1 on search engines (10:40)
• Equipping your website for marketing: Top free marketing tools (9:25)
• How to Build Your Website
• Create Content: The Key to Driving Quality Traffic and Engaging Customers
• What Do I Write About? (5:42)
• Key Components of a Great Blog Post (5:09)
• Generating Leads with Blogging (3:36)
• Other Content for Generating Leads (3:58)
• Content Marketing
Get Social: If you’re not on social media, you’re really missing out!
• The Importance of Social Media (6:24)
• Facebook for Business (2:51)
• Twitter for Business (3:48)
• LinkedIn for Business (3:08)
• Google+ For Business (3:40)
• Other Social Media Networks (4:31)
• The Art of Social Listening (1:57)
• Social Media Mastery
Convert Traffic into Leads
• The Traffic Conversion Methodology (1:46)
• Coming up with a Lead Magnet (2:05)
• Creating Landing Pages (2:21)
• Testing, Measuring and Iterating (1:53)
Nurture Leads into Buying Customers
• Email Marketing: Educate First, Sell Second (1:45)
• Types of Nuture Content (3:26)
• Email Marketing Best Practices: Get your emails opened and read (3:33)
• Nurturing Leads
Analyze and Refine: Sharpening your Tool
• Metrics to Track: Power is in the numbers (3:51)
• Steps for Improvement: What elements of your business to improve (2:35)
• Metrics to Look Out For
Course Conclusion
• Conclusion (1:50)
