Description
MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion, Bart Schutz – MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion, MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion download, Bart Schutz – MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion review, MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion free torent
Bart Schutz – MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN – Wheel Of Persuasion
MASTER OF ONLINE PERSUASION & EXPERIENCE DESIGN
Learn how to architecture your users’ digital experiences!
Customers are brains. In this full course on digital persuasion & experience design, you’ll acquire a truly deep understanding of the psychology behind your users’ behavior, decisions and experiences.
The course combines all courses available by The Wheel of Persuasion (by Bart Schutz). It provides you with all major models & theories from behavioral science and dozens of practical psychological tactics. Moreover, you’ll learn how to apply these insights to boost your digital persuasiveness and your users’ digital experience.
Persuade all customers and provide profound experiences
Become a true master in online persuasion and experience design.
Description
You’ll learn when and how conscious brain processes and ratio control our behavior, and which psychological tactics you can apply to boost persuasiveness & user experience. But you’ll also learn a tremendous lot about how unconscious processes and emotions control our behavior too. You will learn why people do not realize the number of decisions that are taken outside their own awareness. Moreover, you’ll learn which psychological tactics you can apply to positively influence these unconscious brain processes, as well as how to make people switch between conscious and unconscious control.
Boost your sales, engagement, retention and customer experience!
What you’ll get:
short video lectures
Over 30 frameworks and models from behavioral
science
Over 130 Psychological Tactics
and lots of A/B-test examples
But also:
A full course book, and
8 pdf’s with Key Takeaways
Course Content
This Complete Master Course dives deep into the influence on persuasiveness and experience using behavioral science insights on:
Consciousness & ratio (2:00 hrs);
Designing for awareness
Unconsciousness & emotions (2:30 hrs);
Designing for unawareness & emotions
Attention & Perception (1:45 hrs);
Stand out and control what is perceived
Needs & Motivation (3:00 hrs);
Make people intrinsically motivated to buy
Self, Social & Situation (2:30 hrs);
Exploit the power of others and the context
Value & Price Perception (4:20 hrs);
Boost value and reduce the pain of paying
Memory & Learning (2:30 hrs);
Design habits and create loving loyal customers
Skills you’ll learn
During this course, you’ll learn to:
Grab peoples attention, control where they look and what they perceive
Make people realize they need your products and intrinsically motivate them to buy
Make them focus and act (buy)
Create deep & profound user experiences that exceed expectations
Stand out against competitors, also in people’s memory
Moreover, you’ll learn to:
Name and apply 92 psychological tactics to boost persuasiveness & user experiences
Realize when these tactics will be effective
Predict & prevent counter-effective use of these tactics & principles
Justify design choices made by you or your team, based on (scientific) evidence
Value trustworthy evidence and data over people’s intuitions and opinions
And you can:
Optimize your digital strategy, knowing the determinants of people’s behavior & experience
Use your knowledge to innovate products
Instantly optimize all user journeys
Let behavioral intelligence guide your designs for campaigns, ads, landing pages, products, features, innovations, etc.
Boost the effectiveness of a/b-tests, realizing more winners and higher uplifts (and counter-intuïtive, yet winning challengers)
And finally, you’ll learn:
How unique & inspirational humans really are
That you’ll still need to experiment & validate as much as you can
To recognize the real behavioral experts and counter false claims about behavioral science
Navigate on your ethical compass and embed ethics in your organization’s DNA
