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About the course:
B2B Marketing Strategy Playbook – An actionable training to predictably growing B2B sales
Align your marketing, sales, and executives on the focus target market, positioning, channels, campaigns, and content to land ideal customers, grow your deal size, and accelerate your pipeline.
HERE IS A BRUTAL TRUTH ABOUT B2B MARKETING:
In the majority of companies, marketing is perceived as a lot of effort for little result. A waste of money. Sales teams don’t believe in marketing because they simply don’t see the marketing impact on sales and revenue.
They think that marketing is all about visiting trade shows and conferences, designing slides, working on branding, and spreading the content on social media — without helping them generate high-quality leads and closing more deals.
INTRODUCING: THE B2B MARKETING STRATEGY PLAYBOOK
Since 2013, we (Andrei Zinkevich & Vladimir Blagojevic) have worked with 100+ B2B tech and service-based companies from the United States and Europe that have high ACV (average contract value) and long sales cycles.
We developed a go-to-market strategy framework that was successfully implemented in production automation, fintech, software development, hardware, cybersecurity, healthcare consulting, and many other verticals.
We documented the framework and created an all-action course for B2B marketers and startup founders that contains everything you need to develop an effective marketing strategy to predictably grow your business.
Here is how your marketing will look like after implementing just a fraction of what you’ll get from the playbook.
YOU WILL:
Stop relying on only your gut feeling or copying others when making strategic decisions, launching new marketing programs, or penetrating new markets, and making the right decisions that will help to grow a business
Easily identify and focus on the most profitable segments, channels, and campaigns, and eliminate what is unnecessary
Get executives and sales buy-in, then gaining the marketing, sales, and development resources to commit to a specific launch time
Select & double down on the right channels for sustainable growth instead of trying to be everywhere and wasting time and money
Align execs and sales on what success looks like
Develop a marketing dashboard with leading indicators to set up the right expectations for marketing and avoid rash decisions about what works and what doesn’t
Develop a unique value proposition and select the right positioning strategy to stand out from the competition and resonate with customers
Develop a client-centric marketing plan to create awareness, generate & capture the demand, educate and nurture buyers to fill in the pipeline with sales-qualified opportunities
Produce an accurate estimate of budget, team, tools to achieve revenue goals
Ensure a solid ROI of marketing programs on a tighter budget without experimentation and guess work
HERE IS WHAT’S INCLUDED IN THE B2B MARKETING STRATEGY PLAYBOOK
Short, actionable training videos without theory and fluff
Videos include a step-by-step process from market segmentation and ideal customer profiling to marketing plan development.
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