AWAI – Michael Katz – 3-Minute Marketing

Your 3-Minute Ticket to a Better, More Profitable, and Less Stressful Writing Business In 3-Minute Marketing, Michael’s figured out how to put an end to all the “overwhelm ” you might be feeling when it comes to working on your writing business. A way that gets you the results you want — more clients, better projects, higher fees — and leaves you with a lot more time for the things you actually enjoy doing. You ’ll be covering (in no particular order)… Finding your ideal clients — Michael will show you how to quickly define your perfect client and how to get more great clients headed your way fast… The hidden value of your personal expertise — plus, how you can quickly convert your unique background into a major competitive advantage… What to do to ensure your clients and prospects open every email you send (and respond to you promptly!)… LinkedIn’s business-building secrets — including the one line on your profile you need to change now… Prices — how to set them, where to publish them, and how to make it so clients don’t care what you charge… Why it pays to stay in touch forever with your network… (Plus, he’ll reveal how to make constantly staying in touch feel natural, painless, and fun.) What to put in your social media updates… complete with fast secrets for finding great update material and proven examples of updates that work! Capacity management and getting other people to help you market your services for free — you will be flat-out SHOCKED how easy this can be… Why your relationships with your clients are so important… and the one thing you can do to dramatically improve them in just a few weeks… How free content downloads boost your business — including the simple step-by-step guide for making a downloadable bonus in minutes… The two tips that will get you awesome testimonials… and even help you vastly improve the client feedback you’re getting now… What makes packages so attractive to your prospects… Plus, how to make sure you’re definitely getting every penny your skills are worth… How to relax and be yourself around your clients with no danger of losing business — in fact, it may make them love you more than ever. (And here’s a hint: It all comes down to how you talk to them!) And much, much more — including everything from how to get clients to commit now to what to put in your holiday cards! “One tip alone saved me $500. I hadn’t heard back from a client who still owed the last third of a writing project. I figured it would be a write-off. But I used Michael’s Tip #22, an email tip, and sent it. Today I got an email apologizing and letting me know the check had been mailed. And our business relationship was still intact!” Steve Maurer