Authority Marketer – Kim Klaver

Authority Marketer – Kim Klaver Who Else Wants to Be the Go-To Personfor What You Sell?AuthorityHow To Get It In One WeekProgram ready for you the moment you join. No waiting.From the Desk of Kim KlaverI just found out…86% of MLMers say they wouldn’t buy a high-endproduct from a friend – unlessthe friend were an ‘authority’ on what they’re selling.Of 173 readers on my blog, 86% said they’d rather buy an upscale product from a stranger than a friend. That is, if they thought the stranger was an authority and their friend was not.“This puts a whole new light on the subject. Ignorance on firejust doesn’t cut it, especially in the health & nutrition market.“Sure, I would like to give my business to a friend, but firstthey must be knowledgeable.” Paul KempBad news for network marketers trying to sell tony products to friends.Many mlm products are specialty and carry a higher price tag than the run-of-the-mill alternative. There’s more risk in a specialty product one doesn’t know much about,which is often 3-10 times more expensive than the cheapie versions. Ergo the authoritywins the business. The fact that the majority (86%) of networkers themselves say,out loud in a public forum, that they would buy from an authority over a friends is especially telling:“I was recently in an “awkward situation”. A long time family friendrecently became a rep. for a nutritional mlm company. My husband & I experienced his excitement and saw some results from his own personaluse of the products. But. We opted to become customers of an“authority” (with the same mlm company as our friend). Reason, we do not see our friend making a commitment to be in it for the long haul and not practicing what he is preaching.” – Barb.Without authority, she felt her friend was likely not committed either. So why sign up with him?What’s is this authority I’m talking about?No, it’s not to play doctor or scientist for your product. And it’s not about gettingacademic credentials and letters behind your name. While those things have theirplace, I’m going to show you a more useful type of authority – for establishing trustand confidence in your buyers from the moment you open your mouth.In this 6-week intensive “authority” course you’ll learn how to:Identify and find your niche marketPresent your thing so that you’ll never be perceived as “one of thosepeople selling one of those things” againLearn the two most effective types of authority to becomeKnow how to instill confidence in any audience that is interested inwhat you’re selling (your niche audience)Have total confidence in yourself, that you know what you need toknow to present with confidence and authorityDo all this without having to play doctor or scientist orcram for any academic credentialsConduct super fast authority research online and offin any area you wishOutsource authority research for $3/hr so you canfocus on marketingBe an authority on leads. Learn how to tell the crappy leads fromthe good ones – before you buy. (Special leads guru guest.)Compete against hype from others who exaggerate to stealyour prospects (special industry analyst guest).Much more…6 Week Program6 Live webinars or calls, one per week.All inside the member area, now.Recordings of all webinars and calls available to all members online and for downloadModule 1: Two types of authority. How to choose which one you’ll be.Discover the secret authority sources you can tap into for no cost.The authority questions.Module 2: Selecting your info. How to know what will give you immediate authority status. How to present your authority info online or off. Including in one-liners. How to show off and market your new authority self.Module 3: How to outsource the authority research for $3/hour. How to choose the best people to help you and organize it all for you.Module 4: How to compete against exaggerated hype some people use to stealyour people. Special guest and industry analyst, Len ClementsModule 5: How to become an authority on leads. Tell the junk leads from good ones. Industry leads guru, Peter MingilsModule 6: Putting it all together to present your new authority self.PS. No one is teaching this. You have a chance to be totally the go-to-person for whatyou’re selling once you learn this. And it’s not hard. I’ll surprise you.