Arlan’s Academy – Strategic PR for Independent Companies w/Janet Oganah
Strategic PR for
Independent Companies – $140
Janet’s List CEO
Janet Oganah is a former barrister and the founder of Janet’s List.
Janet’s List is a curated platform that helps people discover and buy from independent brands by black women and women of colour from the U.K. They do this through their innovative and unique pop up concept stores, their curated website as well as retail partnerships. Janet recently curated the first ever virtual marketplace for the 24 hour WOW Global Festival and has collaborated with Somerset House and Coco de Mer in London.
As part of Janet’s List, she co-hosts an award nominated business podcast: ‘Making Money Moves’. Connect with her on Instagram and Twitter at @janetslist.
Janet practised as a family law barrister for nearly seven years before moving into a portfolio career and starting a business. Her expertise lies at the intersection of business, women and diversity.
Curriculum
Monthly office hours w/Arlan & multiple experts
Registration
Intro to Janet
What is Janet’s List?(1:02)
What will we cover in this course?(2:45)
What are the benefits of PR to your independent business?
The broader PR context
How ready are you to delve into PR?
How ready are you to delve into PR? Getting the basics right(4:35)
Your story
Your ‘unique selling point’ (USP) and product/market fit
Establishing goals and objectives for your proposed PR activity
PR options including obtaining professional support
PR support options for independent businesses
PR case study – working with a PR consultant(5:57)
DIY PR optionsLow or no budget PR options
Securing my own PR for Janet’s List – case studies
When PR leads to other PR – TRT interview(6:06)
A google search led to BBC Radio 4 which led to NPR(9:56)
Using Instagram(2:21)Using a Facebook group(3:59)
When PR leads to other PR – using my network(4:02)
How I prepare for PR opportunities
What I do when I am approached for PR opportunities
How I prepare for face-to-face interviews (and video interviews)(8:17)
How I prepare for radio and written interviews
Making the most of PR obtained
Making the most of PR coverage
Measuring the impact of your PR activity
Continuing education
My signature pop-up shop course
> Please contact our team if you have questions, or broken links via our email [email protected].
