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TikTok Marketing & Advertising 101, Anthony McGuire – TikTok Marketing & Advertising 101, TikTok Marketing & Advertising 101 download, Anthony McGuire – TikTok Marketing & Advertising 101 review, TikTok Marketing & Advertising 101 free torent
Anthony McGuire – TikTok Marketing & Advertising 101
You’re Missing Out On The Most Undervalued Marketing Opportunity of 2021…
Learn secrets, insights, and nuances that will make you the TikTok expert for your business, your clients and your colleagues!
Hi, I’m Anthony
I used to work at Facebook and Instagram, advising the world’s largest advertisers like Procter & Gamble, Heineken, and Volkswagen. I left Facebook in 2018 and have been teaching clients ranging from small startups to big brands on how they should approach digital marketing.
The biggest opportunity in marketing today is TikTok. It’s a new platform with enormous potential for your business but most people don’t realise this!
I want to equip people like you with the skills to use TikTok as a powerful tool for your business.
Student Testimonials
“Great course! Very concise and has a lot of very useful info and marketing tips! I didn’t know anything about TikTok and how to use it before, but this class made it easy to understand. I just finished the course and know how to use TikTok and got a whole bunch of marketing ideas too, how to promote my content on TikTok better! A short course, but lots of valuable info and easy to follow!” – Veronica
“Amazing! This course is above my expectations!” – Bulan
“I am very happy, a lot of knowledge. Really thank you very much!” – Ania
“Very easy to follow with a good level of detail to give you an understand of TikTok advertising.” – Ciara
“This course has been really useful to understand TikTok further and I’m excited to get my team to apply this knowledge to build out our content for that marketing channel. I think it’s obvious that TikTok’s going to be a massive marketing and advertising opportunity. I particularly loved the case studies, they were really valuable to get an idea of how to maximise this channel. It gave me exactly what I wanted to learn about.” – Marco
Menno Wagenaar
Global Client Partnership Lead, Amazon,
Former Global Partnerships Director, Facebook
“Great course you have put together, Anthony. You have concisely explained how TikTok represents the evolution of digital marketing. I can really see your course as useful learning material for all brands and agencies.”
But Wait, There’s More…
With each purchase, you’ll also get bonus access to a series of free e-books I have written:
1 – TikTok Big Brand Case Studies E-Book
2 – TikTok Small Business Case Studies E-Book
3 – Best of: TikTok Essays and Articles E-Book
Why should you take this TikTok course?
TikTok is literally the hottest social media app in the world but very few people know how to use TikTok as a powerful marketing tool for your business.
This is your chance to give yourself, your colleagues and your business a competitive advantage by learning the essentials of TikTok as a marketing channel.
If you are a serious marketer or own your own business, this course will allow you to understand TikTok and give you the confidence to start including TikTok in your marketing plans.
Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.
1. Getting Started on TikTok
The most essential things you need to know about getting on TikTok, how to explore the content, and how you should approach creating content.
2. What Makes TikTok Different
Learn about TikTok’s unique value proposition and how you can fit TikTok within your overall marketing strategy.
3. How Brands Are Using TikTok
Everyone from huge brands to small startups are using TikTok. This course shows you dozens of examples you can learn from to develop your own TikToks.
Course Curriculum
1 – Introduction
Course Introduction
Instructor Background
Future Course Content
2 – What is TikTok?
The History of TikTok
What Makes TikTok Unique – Content, Algorithm, Audience
TikTok’s Growing Userbase
Walkthrough of TikTok App – Algorithm, For You, Following, Camera, Inbox
Walkthrough of TikTok App – Discover, Hashtags, Trends
3 – What TikTok Can Do For Your Business
How TikTok Fits into the Digital Media Landscape
How You Should Approach TikTok as a Business or Individual
Case Study: Ritaoffline – Small Business Getting Started
Case Study: Lizzo – Authentic Interactions
Case Study: Westhill Park Retirement Home – Anyone Can Use TikTok!
Case Study: Greggs – Leveraging Customer Love and Content
4 – Getting Inspired & Kickstarting Your Marketing
Setting Up An Account and More
Research & Ideation – Learning About Trends
Getting Started with Creating Video
Thinking Through Your Target Audience
5 – Content Creation
Working Backwards from Your Customer
Working Backwards from Your Customer – Worksheet PDF
Case Study in Content Creation: Sarah B
Now Your Turn – Content Templates and Checklist
Now Your Turn – Content Templates and Checklist – Worksheet PDF
Case Study: Milk Makeup – DIY Engaging Organic Content
Case Study: Washington Post – An Old Brand Appealing to Younger Audiences
Case Study: Chelsea FC – Taking and Remixing Challenges
6 – Content Distribution
Review So Far
Measuring and Growing Your Content
Viral Growth Techniques: Quick Wins to Try
Now Your Turn: Five Growth Tactics
7 – How TikTok Paid Advertising Works
TikTok Ads Overview – A Huge Opportunity
TikTok Ad Formats Pt. 1
TikTok Ad Formats Pt. 2
A Framework for Full-Funnel Marketing
Creator Marketplace – Home of Influencer Marketing
TikTok Targeting Options
Case Study: The Sole Supplier
Case Study: Reflectly and Sleepiest
Case Study: Huel
Case Study: Happn
Case Study: SuperFX
Case Study: Doja Cat
Case Study: UK Government
Case Study: Mountain Dew
Case Study: Dettol India
8 – TikTok Review
Recap of Topics
Super Practical Takeaway 1 – Checklist for Getting Started on TikTok
Super Practical Takeaway 1 – Getting Started PDF
Super Practical Takeaway 2 – Framework for Content Creation
Super Practical Takeaway 2 – Content Checklist PDF
Super Practical Takeaway 3 – Framework for Growth
Super Practical Takeaway 3 – Growth Tactic Checklist PDF
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