Description:In Social Media Marketing with Facebook and Twitter, Anne-Marie Concepción shows dozens of ways to promote a company’s brand, increase sales, drive traffic to a site, and engage with customers using two of the hottest social networking venues today, Facebook and Twitter.
Anne-Marie Concepcion – Social Media Marketing with Facebook and Twitter
Anne-Marie teaches not only the fundamentals of social media marketing, but also how to create a professional, top-level presence that can put a company in the viral marketing sweet spot. From creating Facebook fan pages to crafting the most perfect Twitter bio for SEO, Anne-Marie dives into the details of both services, and discusses the best third-party add-ons that maximize the social marketing impact.
Topics include:
Understanding online marketing
Keeping business and personal accounts separate
Developing a marketing funnel strategy
Creating a branded Twitter page background
Optimizing tweets to help them go viral
Leveraging the latest Facebook features for pages
Creating targeted Facebook social ads
Customizing Facebook pages with iframes
Using Twitter and Facebook analytics to measure impact
Reducing your workload with social media management programs
Contents:
Introductiom – 5m 30s
Welcome
What’s new?
1. The Big Picture – 22m 45s
Understanding online marketing
Comparing Twitter and Facebook
Preparing for online marketing
2. Twitter Basics – 26m 14s
Setting up your business account
Creating and applying custom backgrounds
Tweeting and following
Following Twitter’s terms of service
3. Facebook Overview – 25m 46s
Setting up your personal profile
Understanding the News Feed
Controlling access to your posts
Customizing privacy settings
Following Facebook’s terms of service
4. Tweeting for Business – 01h 05m
Crafting follow-worthy Tweets
Attracting followers
Following the right people
Responding to mentions
Tracking keywords in the Twitter stream
Using hashtags
Getting Retweeted
Adding your Twitter feed to your blog or web site
Integrating a “Tweet This†feature into your online marketing
Measuring your impact
5. Facebook Pages for Business – 01h 10m
Setting up a Facebook Page
Managing your Page’s photo strip
Getting seen: Edge Rank and the Top News feed
Configuring your Page settings
Setting up Page admins
Logging in as your Page
Adding featured Pages to the sidebar
Creating a friendly URL for your Page
Using the Notes app for longer Wall posts
Adding a Facebook Badge to your web site
Adding a “Like†box and Wall feed to your web site
Analyzing traffic with Facebook Insights
6. Extending Social Media Marketing – 44m 02s
Reducing your workload with social media management programs
Enhancing your Page with Facebook apps
Creating an iframe app to customize your Page
Adding a “Like†button to your content outside of Facebook
Advertising on Facebook with Social Ads
Advertising on Twitter with sponsored Tweets
7. Conclusion – 03m 59s
Next steps
