Description
Using a Data-Driven Strategy to Improve Website CRO, Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO, Using a Data-Driven Strategy to Improve Website CRO download, Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO review, Using a Data-Driven Strategy to Improve Website CRO free torent
Andrew Foxwell & Kurt Elster – Using a Data-Driven Strategy to Improve Website CRO
Using a Data-Driven Strategy to Improve Website CRO
Looking for ways to improve your Shopify website conversion rate?
Look no further as Andrew Foxwell teams up with the legendary CRO master and host of the Unofficial Shopify Podcast, Kurt Elster, to teach sane benchmarks and practical approaches to analytics that any marketer can use, from quick wins to deep tactics to help dial in your conversion rates.
Topics Covered
Understanding which KPIs are most valuable
Accommodating your customer and their needs
What each KPI is telling you – takeaways and action items
Data collection and statistical significance for choosing when and how to optimize
Benchmarks to compare your shop off of for e-commerce sites on Shopify
The reports you need to be pulling on a monthly basis
Optimizing (and simplifying) the customer purchase journey
Improving conversions via landing page optimization – via creative and technical edits
How to optimize the customer purchase journey
Uncovering hidden objections through exit surveys
Optimizing for success in 2022 based on 2021 learnings
Implementing an analytics strategy
Contents
Understanding The KPIs That Matter Most
Accommodating Your Site Visitors
Optimizing The Purchase Journey
Recapping & Reviewing 2021 for Success in 2022
Continued Learning:
Unofficial Shopify Podcast Episodes We Suggest
Meet Kurt Elster
Kurt is one of the most highly regarded independent consultants in the industry of website CRO and Shopify
He is a Senior Ecommerce Consultant who helps Shopify merchants uncover hidden profits in their websites through his e-commerce agency Ethercycle.
Ethercycle focuses exclusively on independent, stable businesses that sell their own private label products
With one million downloads, Kurt is best known for hosting The Unofficial Shopify Podcast.
