Andrew Foxwell – AAA Program: Assessment, Action, Ascension

What You Get: ■ Phase One: Assessment Phase 1: The Customer Assessment Phase 1: Reporting Overview Phase 1: Understanding The difference between Hard and Soft Metrics Phase 1: Reporting Discussion Between Pros Phase 1: Google Data Studio Supermetrics Reporting Resources: Basic Financial Literacy for Clients Resources: Reporting Worksheet Template One Resources: Reporting Worksheet Template Two Resources: Founders Membership Preview: Optimization Walkthrough Resources For Beginners: How to Optimize Accounts Right Now Resources: MER vs aMER Worksheet Resources: Advanced Deep Audit of a Meta Account ■ Phase Two: Action Phase 2: Full Funnel Set-up and Targeting Research Phase 2: Placement Considerations and Technical Notes Phase 2: How One Agency Thinks About Optimization Resources: How to set a cost cap bid properly Resources: Landing Page Inspiration Resources: Website Teardowns and Audits with Kurt Elster (Interview) Resources: 17 Quick Wins to Improve Your DTC Landing Page ■ Phase Three: Creative Phase 3: Building and Sourcing Creative Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review Phase 3: Creative Testing, Analysis and Scaling Phase 3: Creative Reporting Resources: How To Set Up A Creative Testing Structure Resources: How To Get Influencers for UGC, A Playbook (Interview) Resources: Mini-Masterclass: Why Humans Buy Anything Resources: Creative Testing & Analysis Map Resources: TikTok Spark Ads Instructions for Creators Resources: TikTok Ads Best Practices 2022 Resources: TikTok Ads Safe Zone Template Resources: IG Reels Ads Safe Zone Template Resources: IG Stories Ads Safe Zone Template ■ Phase Four: Diversification Phase 4: A beginners guide to TikTok Ads with Brad Klein Phase 4: Google Performance Max and YouTube Ads Phase 4: Email and SMS Basics Resources: Google: Affinity Audiences for Brand Advertisers Resources: TikTok Ads – Best Practices Resources: TikTok Ads Mastery and Tips, with Cody Plofker Resources: Google Ads Deep Account Audit – Live Walkthrough Resources: Performance Max Resources ■ Phase Five: Tech Checks Phase 5: Pixel Check-up Phase 5: Understanding Aggregated Event Measurement (AEM) Phase 5: Conversion API (CAPI) Check Up Phase 5: Catalog Set-up.mp4 Resources: Meta Outage Notifications – Slack RSS Feed