What You Get:
Optimizing and Auditing With Confidence and Clarity
This course is everything you need to know about how to optimize, audit and improve performance of Facebook and Instagram ads in a post-iOS14 era. It lays out all the recent changes to attribution and optimization and how to navigate them, shows you in-depth examples of how to find the right audiences, bid the right way, restructure your accounts, scale things properly and build creative that converts.
Course Outline & Class Takeaways
Defining optimization and auditing
How to know when to audit an account and when to optimize
Common issues and misconceptions
Recent changes in optimizations and auditing (iOS14.5)
How advertising post-iOS14 is different from pre-iOS14
Planning and strategizing the optimization process the right way
Daily, weekly, and monthly optimization
Which metrics to look at when optimizing
Optimizing through creative, audiences, bidding, and placements
Tools, graphs, and data (inside and outside of Facebook Ads Manager) you need to use to improve your account audits
Step-by-step guides and checklists for accurately optimizing and auditing
Setting attainable goals and expectations
Course Also Includes
Foxwell Digital Optimization Webinar Membership ($500 value) with quarterly Zoom webinars for Q2, Q3, & Q4 of 2021 with updates on changes to Facebook and Instagram ads you must know.
Interviews with industry experts including: Susan Wenograd, Akvile DeFazio, Shane Cicero, Tim Aton, Zach Hyde, Ryan Kovach, and Nick Shackelford.
Resources including: Delayed Attribution Worksheet, ROAS Calculator, Advertising Changelog
Tried and True Testing
In this course, we explain how to set up successful tests within Facebook and Instagram ads, giving practical advice as it relates to testing, including creative, placement, audiences, bidding, and more. All courses sold by Foxwell Digital have a 100% satisfaction promise. If you don’t find value in this course, we’ll refund your money.
Topics Covered
Why testing is important
Types of testing
Determining testing success and meaningful metrics
Statistical significance
Post-testing, determining findings, and communication
Class Lessons & Take-Aways
How to think about, strategize, and implement creative, audience, bid, and placement tests (with concrete examples of successful tests) within the Facebook & Instagram Ads Manager
What aspects of an ad can be tested, how to test each one, and how to determine which test is best for what you’re trying to do
What to focus on when testing different parts of an ad
How to determine statistical significance of one test versus another
What to do post-testing, how to determine winner(s), and how to communicate test findings to clients or colleagues.
