Andrea Holland & Sarah Elder – PRTraction Coaching Program

Andrea Holland & Sarah Elder – PRTraction Coaching ProgramWHAT WE DO:We help entrepreneurs, solopreneurs and consultants build authority and credibility without the high price of retaining a PR firm.HOW WE DO IT:We take clients through a 6-week PR coaching program. Each week is full of tips and knowledge to guide you through your larger strategy and focus on what you need to do to leverage existing audiences, share your message and turn readers into results.WEEK 1: HOW TO LEVERAGE EXISTING AUDIENCES & BUILDING YOUR CONTENT STRATEGY WITH AN END GOAlCreate a workflow that will organize you through the next 6 weeks of coachingGain clarity on who you are talking to and identify key audiences that would benefit from your expertiseFocus on outlining a go-to media strategy that includes larger goals and tactical steps you will takeBegin building your winning approach for the mediaWEEK 2: HOW TO SUCCESSFULLY PITCH PUBLICATIONSLearn who you should be reaching out to at a variety of outlets and whyFind out what key indicators to look for when seeking outlets that will accept your ideasUnderstand the process of writing a successful pitchLeveraging your own research skills to find target gatekeepersWEEK 3 + 4: PR-WRITING: ADDING VALUE VS. SELF PROMOTIONRaise the bar on how you create quality content that benefits readersCustomize your content for outlets even if you’ve never worked with an outlet beforeMaster the subtle art of business or brand promotion in your writingAvoid the traps of self-serving writingWEEK 5: TURNING YOUR READERS INTO LEADS AND SALESTake readers from the page back to your websiteHow to monitor and capture new leadsWEEK 6: CREATING YOUR EDITORIAL VAULTBuild your own content vault so that you don’t have to recreate the wheel every time you want to work with the mediaCollect ideas that you can repurpose for your ongoing PR effortsWHEN IT’S OVERWhen it’s over, you will have a full system in place that will allow you to use PR as a strategy to boost your authority and credibility in your space, get qualified leads and gain paying clients.Duration: 6 weeks of content; 8 weeks of available coaching (if you do it in less, you’re on your way!)Coaching:12 Group Coaching Sessions24/7 access to the private Facebook group (with the other entrepreneurs going through the program)Time Commitment: This is a program where you will get out of it, what you put into it. We have noticed that people who invest at least one hour a day consistently during the process have great success and are able to work through the content.