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Analytics Mania – Google Tag Manager Course Bundle
Google Tag Manager Course Bundle
From Beginner to Advanced. Become a Google Tag Manager Professional and solve complex web tracking challenges.
Your Complete GTM Journey: From Beginner to an Experienced User
Google Tag Manager is not a simple tool. Even though you can get started just in a couple of hours, to get a proper introduction and then dig deeper into the nuances will require a lot of your time (most likely, years). Especially, if you try to do that on your own.
I have taken the long path of “learn by myself” and have spent way too much time. I still think till this day that if I had taken some GTM courses, this whole learning journey would have been much faster and more efficient. So if you want to avoid my mistakes and progress much faster, I have a solution.
If you are an aspiring GTM user who wants to take a shortcut to mastering the tool sooner, this Google Tag Manager course bundle is exactly what you need.
For those who want to prepare for the future of web analytics
Over the last several years, the digital analytics landscape has drastically changed (e.g. Apple’s ITP, privacy regulations, the launch of Google Analytics 4, etc.). And things are not slowing down.
Don’t be left behind. Stay sharp and up-to-date.
The courses in this bundle are updated to reflect those changes:
Many examples show how to implement Google Analytics 4 (from basic setups to complex ecommerce implementations)
Unlock Google Tag Manager’s potential by using powerful features
Learn how to work and benefit from server-side tagging
Still using Universal Analytics? Not a problem! Enroll now and you will also get the previous versions of the courses with Universal Analytics examples (including Enhanced Ecommerce setup).
About the Intermediate Google Tag Manager course:
“This is a fantastic course if you want to take your GTM skills to the next level. Being stuck after implementing the pageview tag and basic Event Tracking? Want to have step-by-step examples on how to implement advanced features? Julius won’t disappoint you and guides you all the way. Brilliant teacher, five stars!”
– Paul Koks, Analytics Advocate at Online Metrics
What will you learn from these courses?
GTM Course for Beginners will teach you:
How to save money and time, be in control of your website tracking, launch tracking campaigns faster, and avoid hassles with developers
How to implement Google Analytics 4, Facebook Pixel, etc.
How to measure valuable and important website interactions which drive real insights
How to make your tag management GDPR-compliant
How to apply your new knowledge in actual real-life projects
Intermediate Google Tag Manager course will teach you:
How to access custom data on a website without developer
How the Data Layer actually works (let’s go beyond the beginner level)
How to create advanced triggers with CSS selectors
How to deal with iFrames
How to configure GA4 Ecommerce setup (from A to Z)
An easy-to-understand introduction to the technical (and necessary) topics: HTML, CSS, RegEx, DOM, cookies.
How to use and benefit from server-side tagging
❝This is one of the best investments I’ve made in my career❞
– Sarah Mackenzie, Director of SEO and Analytics at FINE –
This Bundle includes
Two Premium Google Tag Manager Courses
You will get instant access to the learning materials of two courses:
Google Tag Manager Masterclass for Beginners 3.0
Intermediate/Advanced Google Tag Manager course 2.0
I have spent 1000s of hours working with GTM. I have polished workflows, processes, etc., and now you can get my knowledge through these courses.
All bonuses of the GTM Masterclass for Beginners
Once you enroll, you’ll get instant access to bonuses that will either save your time or will help you tackle more complex challenges:
Time-saving GTM containers
Library of cases-studies and deep-dives
Pack of templates and checklists
GTM course
Get instant access to all the bonuses of the Intermediate/Advanced GTM course:
Google Tag Manager audit checklist + tutorial (with one GTM audit, you can easily cover the price of this bundle)
GA4 Ecommerce developer specification template + container template (real time-saver)
Pack of custom variables in GTM
Is this Google Tag Manager bundle right for you?
Both courses in the bundle are designed for digital marketers and analysts who want to get more control over their website tracking. After completing both courses, you will know not only the essentials of GTM but you will take your skillset to a whole new level.
This bundle is right for you:
if you are totally new to Google Tag Manager
or if you have been using Google Tag Manager for a while but are still thinking that you’re just scratching the surface
if you want to have more flexibility/power while managing tracking codes
if you want to properly implement GA4 Ecommerce Tracking
if you don’t want to spend months trying to figure out things on your own
if you like to learn things by actually doing practical tasks
if you want to be prepared for the future of web analytics
if you want learn how to benefit from server-side tagging
if you want to become a Google Tag Manager professional
This course is not for you if:
You want to learn how to track mobile apps or AMPs (accelerated mobile pages). This course explains only regular website tracking techniques
You are afraid of “getting your hands dirty” with a bit more technical topics (like HTML, CSS, etc.)
You think that GTM can/should 100% replace developers in your projects. You will learn how to reduce dependency on developers but you CANNOT avoid them 100%.
You expect to learn JavaScript here. Even though I will explain some JavaScript concepts, but that is not the only focus of the course.
This course is on-demand. You can learn at your own pace and apply new knowledge on your own GTM account.
Your instructor
Julius Fedorovicius is the founder of Analytics Mania and the GTM community on Facebook. He has accumulated many years of working experience with Google Analytics and Google Tag Manager while consulting online businesses.
Julius is also running Google Tag Manager workshops where he has already helped hundreds of students to achieve better results. This was one of the reasons that inspired him to launch online courses.
About the Intermediate Google Tag Manager course:
We are a digital marketing firm that spends too much time creating reports for clients (or worse, not reporting on results). We needed to set up dashboards for clients that clearly demonstrate website conversions and other results from our campaigns. The Intermediate Google Tag Manager course from Analytics Mania provided fantastic in-depth training on how to collect and track the website data we need. The course is well organized and laid out clearly and provides a ton of helpful resources. Julius is easy to follow, explains concepts clearly, and is reachable through comments, the private Facebook group, and email. If you need richer data in Google Analytics, I urge you to take this course.
— Kristen Molina-Nauert, Graphic Designer – JB Media Group
