Allan Dib – The 1-Page Marketing Plan Course 2022

So why is it so hard to get leads or customers through the door?

You’ve been doing everything the pros say to do:
Allan Dib – The 1-Page Marketing Plan Course 2022

“Build that website and the sales will come.”

But it’s been months and nothing but crickets.

“Get on every single social media platform.”

But it’s been eating up all your time without bearing any fruit.

“Hire an agency, outsource your marketing.”

Sounds wise on paper, but somehow ends up being a disaster in practice.

…BUT IT can all feel like a complete waste of time and money

There’s a reason why marketing can feel confusing, draining, or even painful

IT’S BECAUSE YOU DON’T HAVE A CLEAR, ACTIONABLE MARKETING PLAN

All these marketing tactics are just pieces of the puzzle.
Randomly throwing them at the wall without an overarching strategy is only going to cost you more time and money.
Instead, you need to know exactly how to leverage each piece strategically so you’re getting a return on investment.
Every marketing action you take should come back to you in dollars.

WHEN YOU HAVE A PROVEN FRAMEWORK TO FOLLOW, THAT’S WHEN YOU START…

Feeling confident and secure because you know exactly what to do, and what to expect from your marketing efforts.

Freeing up space on your schedule so you can focus more time into the things that will move your business forward.

Seeing consistent revenue flowing into your business, month after month because you have the right systems & messaging in place.

NOw, here’s the good news.

Creating a timeless marketing plan that works doesn’t have to be hard

I spent tens of thousands of dollars in my first venture on a branding exercise. It looked awesome, but it was 100 pages of complex nonsense.
That’s why I created a simple marketing framework that would fit on 1 page.
All of the strategy with none of the overwhelm.

That’s how the 1-Page Marketing Plan was born

I wrote the #1 bestselling marketing book that started a global movement, helping hundreds of thousands of business owners get clarity and finally stop wasting time and money on random acts of marketing.

THE MODULES

Here’s what we’ll cover:

9 advanced marketing modules packed with theory, practical exercises, and examples.

INTRO
THE #1 SECRET TO BEING A MASTER MARKETER

By the end of this module, you’ll have:

Laid the foundations for successfully marketing any business.
Gotten started with the 1-Page Marketing Plan canvas.

Training Lessons

Why It’s Always the Best Marketer That Wins
Why You Need a Plan
What is Marketing?
Direct Response Marketing: The Only Marketing You’ll Ever Need
The 1-Page Marketing Plan
The 1 PMP Implementation Canvas

MODULE 1: UNCOVER THE TARGET MARKET THAT’LL JUMP THROUGH HOOPS FOR YOUR PRODUCT OR SERVICE

IN this module, you’ll:

Get clear on, research, and choose your target market.
Create a detailed yet practical client/customer avatar.
Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.

Training Lessons

The Power of Niching
Stuff For Your People, Not People For Your Stuff
Understanding Target Market

PRACTICAL LESSONS

Create Your Avatar
Utilize The PVP Index for Getting Clear on Your Niche
The Spywork Worksheet for Efficient Research
The Successwise Survey Template for Understanding Your Audience
Fill Out Square 1 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

PVP Index Worksheet
Spywork Worksheet
Create an Avatar Worksheet
Create an Avatar: Successwise Example
Your Accountability Buddy Meetup Module 1

MODULE 2: THE BLUEPRINT FOR A MESSAGE THAT HAS BUYERS SAYING “HECK YES!”

IN this module, you’ll:

Develop a unique selling proposition & messaging that connects with your audience.
Craft an offer that converts.
Apply your messaging to the most important parts of your business.

Training Lessons

Connecting with your Audience
Developing a Unique Selling Proposition
Getting into the Mind of your Prospect
Crafting an Offer that Converts

PRACTICAL LESSONS

Messaging Research
How to Use the Language of your Customers
Get into the Mind of your Prospects
Test Your Messaging
Fill Out Square 2 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Craft and Test Your Elevator Pitch
Copywriting Style Guide
The Market Research Matrix Worksheet
Branding Questionnaire
Messaging Matrix Worksheet
Accountability Buddy: Module 2 Worksheet

MODULE 3: MAKE STRATEGIC MEDIA DECISIONS & GET A RETURN ON INVESTMENT

IN this module, you’ll:

Choose the right media channel for your business & lay the groundwork for success.
Craft a Super Signature that can generate thousands of dollars’ worth of business for you.

Training Lessons

Reach Prospects With Advertising Media
Select Your Advertising Media

PRACTICAL LESSONS

Prioritize Your Channels Worksheet
Content Strategy For A Year
Fill Out Square 3 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Establishing Your KPIs
Media Channel Brainstorm and Prioritization
Your Media Selection Guide
Content Calendar Template
Accountability Buddy: Module 3 Worksheet

MODULE 4: HOW TO NEVER WORRY ABOUT FILLING YOUR PIPELINE

IN this module, you’ll:

Optimize your website to connect with your audience & stand out from the competition.
Create your cornerstone piece of content – the most important content you’ll ever produce.
Set up your CRM systems to track sales and prospects.

Training Lessons

Become A Marketing Farmer
Your Cornerstone Piece of Content
Your Marketing CRM System
Your Lead-Generating Website

PRACTICAL LESSONS

Choose A Marketing CRM
Fill Out Square 4 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Website Checklist Worksheet
Create Your Cornerstone Piece of Content
Accountability Buddy: Module 4 Worksheet

MODULE 5: TAKING PEOPLE FROM “WHO ARE YOU” TO “YOU’RE EXACTLY WHAT I NEED”

IN this module, you’ll:

Create a “Super Signature,” the same kind that’s generated numerous opportunities for Successwise
Create your first 5 lead-nurturing emails, with proven templates and examples
Start applying “human-to-human” marketing in your business.

Training Lessons

The Mindset of a Marketing Farmer
Nurture Your Leads Through Human-To-Human Marketing
Conversation Leads To Conversion

PRACTICAL LESSONS

Fill Out Square 5 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Lead Nurturing Framework
Anatomy of an Email
Examples of Successwise Lead Nurturing Emails
Headlines Help
Examples of Successwise Welcome Emails
Super Signature Guide
Marketing Coordinator Sample Ad
Accountability Buddy: Module 5 Worksheet

MODULE 6: SETTING UP A SYSTEM THAT SELLS FOR YOU

IN this module, you’ll:

Implement important steps and tools to optimize your sales process for quality conversions.
Raise your prices with confidence, and still remain competitive in the market.
Begin educating your clients or customers before they buy, so selling becomes a breeze.

Training Lessons

Sales Psychology and Pre-Framing
The Sales Appointment
Closing The Deal
Pricing and Packaging

PRACTICAL LESSONS

Fill Out Square 6 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Discovery Call Questions
Pricing Your Offering
Example Sales Responses
Behind the Scenes at Successwise
Accountability Buddy: Module 6 Worksheet

MODULE 7: USING SYSTEMS & TECH TO CULTIVATE RAVING FANS

IN this module, you’ll:

Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.

Training Lessons

Develop Your Tribe Raving Fans
Use Technology to Deliver a World Class Experience
Build Business Systems

PRACTICAL LESSONS

Fill Out Square 7 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Becoming A Voice of Value
Mapping Out Your Customer Experience
Create A Business System
Example Successwise Systems
Accountability Buddy: Module 7 Worksheet

MODULE 8: TURNING EXISTING CUSTOMERS INTO FOREVER BUYERS

IN this module, you’ll:

Implement five simple strategies to generate more sales from existing clients and/or customers.
Use a quick & easy email and letter campaign to reactivate lost customers.
Optimize your current business goals and metrics.

Training Lessons

Sell More To Existing and Past Customers
Working with Ideal Customers
Metrics and Goals

PRACTICAL LESSONS

Fill Out Square 8 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

How to Implement a Reactivation Campaign
Establishing KPIs
Accountability Buddy: Module 8 Worksheet

MODULE 9: THE FORMULA FOR PREDICTABLE REFERRALS EVERY MONTH

IN this module, you’ll:

Start developing ways to incentivize your network to give you consistent referrals.
Nail down exactly what you want your business to be known for.

Training Lessons

Arm Your Referral Network
Build Your Brand

PRACTICAL LESSONS

Fill Out Square 9 in The 1-PMP Canvas

WORKSHEETS & RESOURCES

Build Your Referral Strategy
Accountability Buddy: Module 9 Worksheet

WRAP UP
REVIEWING THE BIG PICTURE

By the end of this module, you’ll have:

Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.