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Allan Dib – The 1-Page Marketing Plan Course 2022
DISCOVER HOW TO STRATEGIZE & IMPLEMENT A MARKETING PLAN THAT GROWS YOUR BUSINESS
STOP THE RANDOM ACTS OF MARKETING.
START MARKETING WITH A PLAN THAT MAKES YOU MONEY.
The 1-Page Marketing Plan Course gives you the exact, no-BS know-how through practical lessons, action items, worksheets, and templates.
YOU’VE BEEN DOING EVERYTHING THE PROS SAY TO DO:
“Build that website and the sales will come.â€
Now it’s been months and nothing but crickets.
“Get on every single social media platform.â€
Now it’s eating up all your time without getting you sales.
“Hire an agency, outsource your marketing.â€
Now you’re being shuffled around and the return barely justifies the price.
IT CAN ALL FEEL LIKE A COMPLETE WASTE OF TIME AND MONEY
TRUTH IS, YOU NEED A CLEAR, STRATEGIC, AND ACTIONABLE MARKETING PLAN
Random acts of marketing aren’t going to cut it.
Marketing your business without a cohesive strategy is costing you valuable time and money. Not to mention opportunity cost.
But I can teach you how to make each marketing action come back to you in dollars.
WITH A MARKETING PLAN ROADMAP, YOU’LL:
Feel confident and secure because you know exactly what to do and what to expect from your marketing efforts.
Free up space on your schedule so you can focus more time into the things that will move your business forward.
See consistent revenue flowing into your business, month after month because you have the right systems & messaging in place.
NOW HERE’S THE GOOD NEWS
CREATING A MARKETING PLAN
THAT WORKS ISN’T HARD
But most people are going about it all wrong.
I spent tens of thousands of dollars in my first venture on a branding exercise.
It looked awesome, but it was 100 pages of complex nonsense.
That’s why I created a simple & strategic marketing framework that would fit on 1 page.
All of the strategy with none of the overwhelm.
AND SO THE 1-PAGE MARKETING PLAN WAS BORN
I wrote the #1 bestselling marketing book that started a global movement. I helped hundreds of thousands of business owners get clarity by laying out the 9 essential elements of any marketing strategy.
THE BOOK IDENTIFIED THE
9 PIECES OF THE MARKETING PUZZLE
BUT NOW YOU NEED TO KNOW
HOW TO PUT THEM TOGETHER
SO MY TEAM AND I SPENT YEARS DEVELOPING AND PERFECTING…
THE 1-PAGE MARKETING PLAN COURSE
Everything you need to develop and execute a marketing plan that works.
Because as a business owner, you don’t need more fads to chase.
THE DETAILS
WHAT’S INSIDE THE 1-PAGE MARKETING PLAN COURSE?
You’ll receive lifetime access to:
9 ADVANCED MARKETING MODULES FILLED WITH BITE-SIZED ACTION VIDEOS
Master the 1-Page Marketing Plan framework through:
high level theory to help you understand
in-depth walkthroughs to help you apply
and clear examples to let you know you’re on the right track.
TEMPLATES, TRANSCRIPTS & CHECKLISTS
Implement, take action, and see immediate progress in your business without needing to reinvent the wheel. We give you access to the same templates we use in our own business.
A LIST OF MY FAVORITE & RECOMMENDED TOOLS
Ensure you have all the software and systems you need to operate a successful business, without the pain of trial and error.
THE MODULES
HERE’S WHAT WE’LL COVER:
9 advanced marketing modules packed with
theory, practical exercises, and examples.
INTRO
THE #1 SECRET TO BEING A MASTER MARKETER
BY THE END OF THIS MODULE, YOU’LL HAVE:
Laid the foundations for successfully marketing any business.
Gotten started with the 1-Page Marketing Plan canvas.
TRAINING LESSONS
Why It’s Always the Best Marketer That Wins
Why You Need a Plan
What is Marketing?
Direct Response Marketing: The Only Marketing You’ll Ever Need
The 1-Page Marketing Plan
The 1 PMP Implementation Canvas
MODULE 1
UNCOVER THE TARGET MARKET THAT’LL JUMP THROUGH HOOPS FOR YOUR PRODUCT OR SERVICE
IN THIS MODULE, YOU’LL:
Get clear on, research, and choose your target market.
Create a detailed yet practical client/customer avatar.
Start applying your avatar to your marketing & complete square 1 of your 1-Page Marketing Plan.
TRAINING LESSONS
The Power of Niching
Stuff For Your People, Not People For Your Stuff
Understanding Target Market
PRACTICAL LESSONS
Create Your Avatar
Utilize The PVP Index for Getting Clear on Your Niche
The Spywork Worksheet for Efficient Research
The Successwise Survey Template for Understanding Your Audience
Fill Out Square 1 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
PVP Index Worksheet
Spywork Worksheet
Create an Avatar Worksheet
Create an Avatar: Successwise Example
Your Accountability Buddy Meetup Module 1
MODULE 2
THE BLUEPRINT FOR A MESSAGE THAT HAS BUYERS SAYING “HECK YES!â€
IN THIS MODULE, YOU’LL:
Develop a unique selling proposition & messaging that connects with your audience.
Craft an offer that converts.
Apply your messaging to the most important parts of your business.
TRAINING LESSONS
Connecting with your Audience
Developing a Unique Selling Proposition
Getting into the Mind of your Prospect
Crafting an Offer that Converts
PRACTICAL LESSONS
Messaging Research
How to Use the Language of your Customers
Get into the Mind of your Prospects
Test Your Messaging
Fill Out Square 2 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Craft and Test Your Elevator Pitch
Copywriting Style Guide
The Market Research Matrix Worksheet
Branding Questionnaire
Messaging Matrix Worksheet
Accountability Buddy: Module 2 Worksheet
MODULE 3
MAKE STRATEGIC MEDIA DECISIONS & GET A RETURN ON INVESTMENT
IN THIS MODULE, YOU’LL:
Choose the right media channel for your business & lay the groundwork for success.
Craft a Super Signature that can generate thousands of dollars’ worth of business for you.
TRAINING LESSONS
Reach Prospects With Advertising Media
Select Your Advertising Media
PRACTICAL LESSONS
Prioritize Your Channels Worksheet
Content Strategy For A Year
Fill Out Square 3 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Establishing Your KPIs
Media Channel Brainstorm and Prioritization
Your Media Selection Guide
Content Calendar Template
Accountability Buddy: Module 3 Worksheet
MODULE 4
HOW TO NEVER WORRY ABOUT FILLING YOUR PIPELINE
IN THIS MODULE, YOU’LL:
Optimize your website to connect with your audience & stand out from the competition.
Create your cornerstone piece of content – the most important content you’ll ever produce.
Set up your CRM systems to track sales and prospects.
TRAINING LESSONS
Become A Marketing Farmer
Your Cornerstone Piece of Content
Your Marketing CRM System
Your Lead-Generating Website
PRACTICAL LESSONS
Choose A Marketing CRM
Fill Out Square 4 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Website Checklist Worksheet
Create Your Cornerstone Piece of Content
Accountability Buddy: Module 4 Worksheet
MODULE 5
TAKING PEOPLE FROM “WHO ARE YOU†TO “YOU’RE EXACTLY WHAT I NEEDâ€
IN THIS MODULE, YOU’LL:
Create a “Super Signature,†the same kind that’s generated numerous opportunities for Successwise
Create your first 5 lead-nurturing emails, with proven templates and examples
Start applying “human-to-human†marketing in your business.
TRAINING LESSONS
The Mindset of a Marketing Farmer
Nurture Your Leads Through Human-To-Human Marketing
Conversation Leads To Conversion
PRACTICAL LESSONS
Fill Out Square 5 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Lead Nurturing Framework
Anatomy of an Email
Examples of Successwise Lead Nurturing Emails
Headlines Help
Examples of Successwise Welcome Emails
Super Signature Guide
Marketing Coordinator Sample Ad
Accountability Buddy: Module 5 Worksheet
MODULE 6
SETTING UP A SYSTEM THAT SELLS FOR YOU
IN THIS MODULE, YOU’LL:
Implement important steps and tools to optimize your sales process for quality conversions.
Raise your prices with confidence, and still remain competitive in the market.
Begin educating your clients or customers before they buy, so selling becomes a breeze.
TRAINING LESSONS
Sales Psychology and Pre-Framing
The Sales Appointment
Closing The Deal
Pricing and Packaging
PRACTICAL LESSONS
Fill Out Square 6 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Discovery Call Questions
Pricing Your Offering
Example Sales Responses
Behind the Scenes at Successwise
Accountability Buddy: Module 6 Worksheet
MODULE 7
USING SYSTEMS & TECH TO CULTIVATE RAVING FANS
IN THIS MODULE, YOU’LL:
Use the Voice of Value worksheet to determine how you’ll locate, communicate and resonate with your tribe.
Incorporate key tools and systems in your business to create an experience your clients or customers will want to stay loyal to.
TRAINING LESSONS
Develop Your Tribe Raving Fans
Use Technology to Deliver a World Class Experience
Build Business Systems
PRACTICAL LESSONS
Fill Out Square 7 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Becoming A Voice of Value
Mapping Out Your Customer Experience
Create A Business System
Example Successwise Systems
Accountability Buddy: Module 7 Worksheet
MODULE 8
MAKE MORE MONEY FROM THE CUSTOMERS YOU ALREADY HAVE
IN THIS MODULE, YOU’LL:
Implement five simple strategies to generate more sales from existing clients and/or customers.
Use a quick & easy email and letter campaign to reactivate lost customers.
Optimize your current business goals and metrics.
TRAINING LESSONS
Sell More To Existing and Past Customers
Working with Ideal Customers
Metrics and Goals
PRACTICAL LESSONS
Fill Out Square 8 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
How to Implement a Reactivation Campaign
Establishing KPIs
Accountability Buddy: Module 8 Worksheet
MODULE 9
THE FORMULA FOR PREDICTABLE REFERRALS EVERY MONTH
IN THIS MODULE, YOU’LL:
Start developing ways to incentivize your network to give you consistent referrals.
Nail down exactly what you want your business to be known for.
TRAINING LESSONS
Arm Your Referral Network
Build Your Brand
PRACTICAL LESSONS
Fill Out Square 9 in The 1-PMP Canvas
WORKSHEETS & RESOURCES
Build Your Referral Strategy
Accountability Buddy: Module 9 Worksheet
WRAP UP
REVIEWING THE BIG PICTURE
BY THE END OF THIS MODULE, YOU’LL HAVE:
Have completed your 1-Page Marketing Plan and be ready to implement it in your business.
Understand the big picture marketing cycle and how it will drive your business’s growth for years to come.
THE MASTERCLASSES
A VAULT OF TO-THE-POINT, AND ACTIONABLE TRAININGS
Designed to help you think like an entrepreneur
…and execute like a marketer.
Selecting a Winning Business Model
How To Research Your Target Market
Discover Your Messaging Through Problem/Awareness
Creating Great Messaging That Turns Heads
Branding Advice to Help You Stand Out
Positioning for Greater, Easier Revenue
Writing & Promoting a Bestseller
Choosing the Right Media Channels For Your Audience
The Complete Essentials of Email Marketing
How to Get 3 Clients a Month on LinkedIn
Develop A Year of Content in One Hour
The Marketing Tools You Can’t Live Without
The Essentials for CRO on your Website
Hiring & Building an Operations Team
Team Communication & Tools
How to Write a Lead-Nurturing Sequence
The Anatomy of a High Performing Email
Setting Up Your Evergreen Sales Funnel
And Over 20 More Value-Packed, Hour-Long Trainings You Can Immediately
Implement In Your Business
THE BEST PART?
IT’S DESIGNED FOR A BUSY ENTREPRENEUR LIKE YOU
You have fires to put out every day.
The course gets straight to the point so you can grow your business with just a couple of hours each week. Plus, it’s self paced so you never have to feel like you’re falling behind.
But I want to make sure you actually get through it.
WHAT WOULD IT MEAN FOR YOU TO MASTER YOUR MARKETING STRATEGY?
Imagine having:
Crystal clarity on what’s next, where you’re following a series of plainly-laid steps to grow your business.
Automated systems doing the selling for you, so you stop wasting time chasing cash flow, and have time to work on proactively improving your business.
Sales flowing into your business bank account, consistently each month, from loyal fans who are truly excited about what you have to offer.
READY TO MAKE THIS YOUR MOST SUCCESSFUL YEAR YET?
HEY, I’M ALLAN DIB.
#1 BEST-SELLING AUTHOR OF THE 1-PAGE MARKETING PLAN, REBELLIOUS MARKETER, AND SERIAL ENTREPRENEUR
Your 1PMP Course advantage: the same step-by-step process that’s set up thousands of businesses across the globe for immense growth – including my own.
These aren’t a bunch of shiny hacks thrown together. They’re timeless strategies and principles that have been repeatedly proven to work.
IS THE 1PMP COURSE EXACTLY WHAT YOU NEED?
THE 1PMP COURSE IS PERFECT FOR YOU IF…
You’re an entrepreneur or business owner (established or aspiring) who wants to know how to put together a results-driven, future-oriented plan.
You don’t have time to be handling all your marketing, and need to strategize at a high level so you can focus on being the CEO.
You’re an action taker, and you have the patience to stick to the process and consistently put what you’ve learned into practice.
And more than anything, you want to build a business that gives you more. More time. More income. More freedom.
ON THE OTHER HAND, IT’S NOT FOR YOU IF…
You’re looking for detailed implementation for specific media channels. While this course helps you implement the foundations for your marketing, it’s not for you if you want to go deep with certain marketing platforms.
You have no intention of ever hiring a team or outsourcing your marketing. As an entrepreneur, you need to understand marketing, but you shouldn’t be the bottleneck.
You’re looking for a quick fix, or you’re the type of person to buy a course without ever implementing – we’re making it easy, but you still need to do the work.
MADE IT THIS FAR DOWN?
YOU’VE GOT A CHOICE TO MAKE
You can close the tab, and keep:
Throwing random marketing ideas at the wall, hoping something sticks eventually (if at all).
Doubting whether this business of yours is actually going to work out.
Wasting time & money on shiny objects without having anything to show for it.
Or you can take the risk-free route to creating a powerful marketing strategy that will deliver you consistent growth and revenue for years to come.
