Description
How To Launch an Agency-Focused Partner Program, Alex Glenn – How To Launch an Agency-Focused Partner Program, How To Launch an Agency-Focused Partner Program download, Alex Glenn – How To Launch an Agency-Focused Partner Program review, How To Launch an Agency-Focused Partner Program free torent
Alex Glenn – How To Launch an Agency-Focused Partner Program
How To Launch An Agency-Focused Partner Program
12 actionable classes taught by 10 partner program and channel experts giving away over a dozen internal resources to help you make your program a success.
THIS IS THE ONLY SAAS AND MARTECH PARTNER PROGRAM-TRAINING COURSE ONLINE
We are recording two more class as we speak (one on Partner program landing pages and directories, and another on promotions of your new program!) which you will receive via email upon publishing if you register… but here is what we have for you today:
Instructors
What They Give You
Clodagh Higgins, Former Agency Growth Team Lead at HubSpot
Empathetic interview questions for your team to use on agencies.
PDF presentation on knowing agencies.
Maintaining Close and Empathetic Relations with Your Partner Agencies
HighLevel Founders – Shaun Clark & Varun Vairavan
Referral fee’s have to be very high when you are agency-channel-only.
Smaller agencies make better early-stage partner program targets.
It’s very difficult to have a customer-facing and a white label solution.
Creating a Fully-White Labeled Solution for Agencies
Jay McBain, Forrester Research
71-Page List of Channel Resources / Contacts
What Dictates the NEED for a Channel Program
Alex Bass, founder of CyberBytes
Product and native integrations is the main driver for agency partner decisions.
Your PRM can be deterring partners from partnering with you.
If he had the choice, he’d rather give his clients 30% discount instead of taking a 30% residual.
What Agencies Need From Their Software Partners
Matt Ronay, Partnerships at GazellaWifi
Process to building the agency channel.
What approach works for new agency acquisition.
How to properly onboard your agencies.
Operations and Learnings from a Fully-White Labeled Solution
Joseph Fung, founder of Kiite.ai
KPIs to look at before starting your program.
Minimum requirements you should have before starting.
Tying partners to product roadmapping sooner rather than later.
Partner Program Viability and Strategy
Lisa Lawson, Advisor to PartnerPrograms.io
Documents for an Agency-Partner Program Launch.
Putting Together Your Program Build Backlog.
The Why and What of Agency Partner Programs
Sunir Shah, President of The Cloud Software Association
PRM demo questionnaire to ensure you choose based on what you need.
Choosing a PRM or Tracking Setup
Lee Gladish, Co-Founder of Reply.io
Example Channel Partner Agreements
What to Consider When Planning a Scalable Channel Program
Mike Donnelly, Founder of Seventh Sense
Examples of good and bad partner acquisition funnels
A Partner Directory To Convert Site Traffic
Course Curriculum
Understanding Agency Partnerships
What Types of Software ‘Need’ a Partner Program (Jay McBain, Forrester Research) (17:36)
What Your Team Needs To Know About Agency Owner (Clodagh Higgins, Former Agency Growth Team Lead at HubSpot) (42:12)
What Agencies Need From Software Partners (Alex Bass, CEO of CyberBytes) (23:46)
Recap and Homework
Planning Your Partner Program
Partner Program Viability and Strategy (Joseph Fung, CEO of Kiite.ai) (21:45)
What to Consider When Planning a Scalable Channel Program (Lee Gladish) (41:23)
Creating Your Partner Program Backlog (Lisa Lawson of LPL Consulting) (22:45)
Budget and KPIs for your Agency Partner Program w/ Greg Greenberger
Recap and Homework
Setting Up Your Partner Program
Agency Partner Incentives (Lisa Lawson & Alex Glenn) (31:12)
Choosing a PRM or Tracking Setup (Sunir Shah, CEO of AppBind) (21:32)
How a Partner Directory Converts Site Traffic – Seventh Sense Founder Mike Donnelly (28:48)
How Partner Teams can Attribute Referrals in TCMA and Channel Programs (15:51)
Example Documents to Review
Understand the nuances of agency partners…
Just like any successful relationship, with software-agency partnerships, they must be built on equal benefits, trust and communication. Yes, you have to give to get. But it’s not that simple…
But even if we look at marketing technology (a great segment for partnerships), we’re looking at over 7400! And they all need to grow, or die. And agency relationships are a necessary factor in that growth for many of them.
The issue is, most software companies have the wrong interpretation of why an agency chooses to ‘partner’ with (align with, refer, resell, co-market, etc…) a particular software provider.
And just like relationships and blackjack, an agency taking the enormous risk of choosing to double-down on any software is only chosen for self-preservation.
Before we get into defining what actually incentivizes software-agency-partnerships, let me first clarify what it means for an agency to ‘double-down’ on any particular software:
• The agency is exclusive to one software per category / use case.
• The agency devotes resources in learning that software inside and out.
• The agency builds retainers around services with this software powering those.
• And, the agency will even provide you invaluable product roadmap feedback…
This is what we at Partner Programs call an agency-software “Partnership”. And the result of having it can be the lion’s share of your revenue.
