Description
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Aj – Bots For Authors
This course took me from a baffled chatbot newbie to a very happy chatbot user in record time. From start to finish, the clear, task-oriented instruction guided me through the entire process of setting up, launching and using a chatbot. I was up and running in hours. With this new way to reach out, I can offer an alternative to my newsletter that keeps me in touch with readers who otherwise would just unsubscribe and be lost. Opening rates are high, click-throughs are great and the engagement flows smoothly and naturally. I highly recommend this! – Josie Litton, Author.
My newsletter open and click rates were plummeting and I’d been looking for another way to connect with readers. When I first heard about Facebook bots, I was really excited. I went on the FB developer platform to set one up and quickly fell down a rabbit hole of technical terms I’d never before seen and instructions that required instructions to understand. I immediately gave up. Then I found Bookbot Bob and everything changed. The videos are detailed and easy to follow (even for someone as technically-challenged as I am). The step-by-step instructions with screen shots are clear and entirely understandable. Within a matter of hours, I’d built an awesome bot that was interacting with readers right out of the gate. Even now, my open rates are almost 100% and my click rates are over 70%. I’m so glad I stumbled on this course!
This course is designed for authors who want to create, publish and use their first chatbot.
But why would you want to? I can give you over a billion reasons. Because that’s how many daily users there are on Facebook’s Messenger platform.
Readers are growing increasing tired of signing up to mailing lists and as a result, it is getting harder to reach them. Are your newsletter open and CTRs low? Do you have subscribers that you can’t reach, no matter what you do?
That’s why chatbots are so amazing. Users are regularly seeing over 80% open rates. Yes, you read that right. 80%! And they’re not just opening, they’re interacting. They’re taking action. Be it downloading books, leaving reviews, or just saying hi. The reader engagement is incredible.
Here are just a few things you can do with a chatbot:
Build your mailing list
Get more reviews for your book
Tell your readers about new releases
Create fun interactions with your characters, building reader engagement
Answer reader FAQ’s
Promote special offers
All on auto-pilot!
Bots will never replace a list, but if you don’t have one you are missing a huge marketing opportunity. Like them or not, they’re here to stay – so shouldn’t you have one too?
COURSE CURRICULUM
Introduction
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Bots Explained (8:05)
Start
Author Bot Examples (4:54)
Creating Your Chatbot
Start
Getting Started (6:37)
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Creating Your Account/Platform Overview (14:30)
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Menu And First Sequence (30:18)
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Sequences cont. and Welcome Message (21:35)
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Settings and Test (16:50)
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Broadcasts (14:47)
Growing Your Subscribers
Start
Messenger Code Growth Tool (8:26)
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Messenger Ref Growth Tool (4:17)
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Landing Page Growth Tool (6:34)
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Facebook Ads JSON Growth Tool (10:03)
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Facebook Comments Growth Tool (14:11)
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Comment Growth Tool with FB Ad (4:42)
Zapier Integration
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Zapier (3:19)
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Create and use an Email Custom Field (11:54)
