Adriaan Brits – AdWords and Analytics: Remarketing

Adriaan Brits – AdWords and Analytics: RemarketingBy: Adriaan BritsLevel: IntermediateDuration: 1h 26mReleased: Oct 27, 2017Description:People who have visited your website have already demonstrated an interest in your product or service—even if they haven’t made a purchase. By retargeting these visitors with carefully positioned ads, you can exponentially increase your conversion rates. Google refers to this process as remarketing. In this course, marketing consultant Adriaan Brits shows you how to set up an effective remarketing campaign with Google AdWords and Analytics. Discover how to build remarketing lists, link accounts, use remarketing tags, and target custom audiences. Plus, learn about more advanced solutions such as dynamic remarketing and remarketing lists for search ads (RLSA). Along the way, Adriaan introduces you to best practices and tips for optimizing your efforts, increasing ROI, and creating more efficient campaigns.Topics include:Remarketing listsTypes of remarketing offered by GoogleLinking AdWords with AnalyticsSetting up campaignsSwitching between AdWords and AnalyticsDynamic remarketingSetting up a dynamic remarketing feed for display advertisingDeciding on a budgetMonitoring ROIB2B remarketingContents:Introduction01. Remarketing with Google02. Getting Set Up03. Remarketing with Google04. Budget and ROI Tips05. B2B Remarketing CampaignsConclusionAuthor:Adriaan Brits is a digital marketing consultant who specializes in optimizing campaigns and conversion rates.Through his agency, adriaanbrits.com, he specializes in pay-per-click (PPC) campaign management and conversion rate optimization with Bing Ads, Google AdWords, and LinkedIn Marketing Solutions. Adriaan consults on analytics, programmatic media buying, database marketing, and digital copywriting. He enjoys leveraging competitor data to help companies revamp their content, marketing, and digital strategy, and to analyze the results. Adriaan holds an MSc in marketing from Oxford Brookes University and is constantly updating his skills to help businesses tap into the latest digital marketing solutions.