Adobe Analytics For Beginners – ConversionXL, Fiona De Brabanter

Become great at Adobe AnalyticsAdobe Analytics is considered the Rolls Royce of the digital analytics tools. It is super fast, it allows you to build very powerful reports, conduct deep dives, and avoid data sampling.Adobe Analytics is a leading digital analytics tool for measuring the performance of your digital assets (websites, mobile apps, and marketing campaigns).If you already know Google Analytics or digital analytics as such, it’s actually quite easy to get going in Adobe Analytics. There are some critical differences, and you will learn what they are.This course will help you gather actionable insights with Adobe Analytics to make informed decisions.What this course will teach youIn just 5 hrs and 22 mins you will:Get an understanding of key concepts of Adobe Analytics, and how to use different metrics.Explore the Analysis Workspace with reports, dashboards, and other tools of Adobe Analytics.Look at how to set up and track campaigns, and how best to leverage Report Builder.Create and interpret mobile, video, path, visitor profile, retention, and other popular reports.Use the powerful custom segments and calculated metrics features.In just 6 sessions, you’ll be able to…Have a clear understanding of the terms and metrics used in Adobe AnalyticsUnderstand conversion and traffic variablesBe able to create and manipulate reports, use metric- and item-level reportsBuild and share dashboardsCreate custom dashboards in the workspaceKnow how to generate management reporting dashboardsCreate and use calculated metricsSet targets and alertsWork with ecommerce reportsTrack campaigns and leverage marketing attributionGet data into Excel with Report BuilderBe able to create and apply segmentation effectivelyBe able to set up and review conversion funnels for sales, leads, and other outcomesUnderstand customer behavior for key conversion journeysBe able to measure and monetize channel performanceAfter taking this course, you’ll be able to navigate the reporting interface efficiently, create engaging dashboards to answer stakeholder questions, and configure reports for effective decision-making.Using hands-on exercises, you’ll learn how to segment your data, create calculated metrics, implement powerful visualizations for analysis, perform more sophisticated and intelligent analysis on marketing performance using attribution metrics, and share your reports.This course is for you if you…Are a marketer or an analyst looking to leverage the benefits of Adobe AnalyticsAlready know Google Analytics, and are looking to add on Adobe Analytics skills.Are looking to optimize your website, mobile app, and marketingWant to learn how to use Adobe Analytics successfully after implementationKnow there’s more to Adobe Analytics than the reports you occasionally look at, but you don’t quite know where to start.This course is designed for marketers, product managers, IT, and communications professionals who need to understand their customers’ online behavior, web content performance, and campaign ROI using Adobe Analytics.This course is NOT for you if you…Are totally new to the digital marketing landscapeHave no basic knowledge of what digital analytics isDon’t like dataAre looking for a guide on the technical implementation of Adobe AnalyticsDesigned for marketers looking to get organized, optimize, and improve their marketing campaign effortsThis course is appropriate for any level of marketing expertise and anyone looking to improve how they build, execute, and launch marketing campaigns.Students should have experience building or working on marketing campaigns and projects to benefit most from the framework and strategies presented in this course.Get Adobe Analytics For Beginners – ConversionXL, Fiona De Brabanter , Only Price $142Tag: Adobe Analytics For Beginners – ConversionXL, Fiona De Brabanter  Review. Adobe Analytics For Beginners – ConversionXL, Fiona De Brabanter  download. Adobe Analytics For Beginners – ConversionXL, Fiona De Brabanter  discount.