Adele Revella – Buyer Persona Masterclass 2.0

Adele Revella – Buyer Persona Masterclass 2.0Learn the industry’s #1 method and become a buyer persona expertAre you ready to build your buyer persona expertise and be recognized for your accomplishment? Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them. Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.Become a Certified Buyer Persona ExpertHave you noticed how many companies are seeking marketing professionals who understand buyer personas? To help you earn the recognition you so richly deserve, we offer an online knowledge assessment at the conclusion of the workshop. You won’t want to miss this opportunity to assess your new learning and display a Buyer Persona Subject Matter Expert badge on your resume or LinkedIn profile.What You GetVideo instruction and 17 comprehensive tools for every aspect of persona development2 templates and 3 case studies to ensure you don’t build too many personas12 tips for capturing compelling insights from as few as 10 interviews4 guidelines to help you convince your stakeholders about the need for personasA detailed interview guide to help you quickly master this unique approachA Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile3 examples of completed templates plus an example buyer interviewWhat You’ll LearnWhy insight into your buyer’s decision is missing in most personasHow 5 Rings of Buying Insight reveal your buyer’s experienceWhat you can do with the 5 insights to guide your sales and marketing engagementWhy it’s important to think about your goals for personas before you build themHow to decide which people you need to interview and how many interviews it will takeLearn how to design a study that tells you how many personas you need and how to prove itWhy you need to be thoughtful about how you source your interviewsHow to find people to interview and persuade them to talk to youWhat to do to confirm the interview appointment and prepare for successWhy surveys and focus groups don’t work and how this method is uniqueHow to use the interview guide to walk buyers through every step in their journeyWhy and how your stakeholders need to experience your buyer’s storyHow to choose quotes from the interviews and find patterns that reveal personasHow to ensure your personas explain what buyers want from engagement with youWhy you need to segment buyers based on their buying experienceHow to use your interview results to choose the right number of personasTips for explaining the value of buying insights to your stakeholders or clientsConsequences when companies don’t understand their persona’s buying experienceThe future of buyer personas and how to assure they achieve their highest potentialAgenda/Curriculum *8 Recorded ModulesMODULE 01 Introduction In this workshop overview, we’ll explain the importance of building buyer personas around the buying experience. You’ll understand why buyer profiles that merely describe the buyer result in too many personas and not nearly enough actionable insight. (8:35 video)MODULE 02 5 Rings of Buying Insight Learn about the critical insights that define your persona’s decision to evaluate a solution like yours. We’ll help you differentiate each of these categories of insight and explain how you can use them to deliver the sales and marketing interactions your buyers are seeking. (9:47 video)MODULE 03 Design Your Buyer Persona Study Learn which buyers you need to interview and how many interviews you will want to conduct. We’ll also explain the steps required for a segmented study, which reveals how many personas you need based on differences in your buyers’ approach to their buying decision. (15:41 video)MODULE 04 Secure Interviews with Buyers To ensure you get the best insights from every interview, we’ll help you consider several approaches for finding buyers to interview. We’ll also walk you through the techniques you’ll use to persuade buyers to agree to meet with you. (15:05 video)MODULE 05 Conduct Buyer Interviews You’ll learn how to interview buyers using our unique method, employing probing techniques that prompt buyers to reveal the perceptions, expectations and attitudes you need to explore. We’ll show you how to practice your new skills using our interview guide and example buyer interview, building your confidence and technique before your first live interview. (25:24 video)MODULE 06 Mine Interviews for Insights In this module you’ll learn how to use our insights template to identify patterns across your interviews and build your buyer persona. You’ll see how to choose the most relevant and interesting quotes so that your stakeholders fully comprehend the practical and emotional elements of your persona and their buying decision. (21:57 video)MODULE 07 Determine the Number of Personas Needed If you think you might have multiple buyer personas, this module will show you how to understand and defend the number of personas you truly need. We’ll show you how to conduct a segmentation analysis based on differences in each buyer’s decision so that every persona is actionable and relevant. (14:53 video)MODULE 08 Interview With Adele Revella In this recorded interview, you’ll learn how to talk to your internal stakeholders or clients about the importance of this unique approach to buyer personas. Adele offers several tips to help you overcome common concerns based on existing buyer knowledge or misperceptions about the value of personas. (16:19 video)Proof ContentSale Page: https://buyerpersona.com/masterclass-2Archive: https://archive.ph/0xKJIDelivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com. – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us! Reviews There are no reviews yet.Be the first to review “Adele Revella – Buyer Persona Masterclass 2.0” Cancel replyYour rating *Rate…PerfectGoodAverageNot that badVery poorYour review *Name *Email *Δ