Adele Revella – Buyer Persona Masterclass 2.0

I have conducted a few buyer persona studies based on Adele Revella’s book, and I cannot stress the importance of this type of study enough.Adele Revella – Buyer Persona Masterclass 2.0Buyer Persona Masterclass 2.0Cover of the book titled Buyer Personas by Adele RevellaLearn the industry’s #1 method and become a buyer persona expertAre you ready to build your buyer persona expertise and be recognized for your accomplishment? Attend our online workshop to learn the industry’s #1 method for gaining actionable insight into buying decisions and the people who make them. Within a few hours, you can acquire the skills and knowledge required for certification as a Buyer Persona Subject Matter Expert.Become a Certified Buyer Persona ExpertHave you noticed how many companies are seeking marketing professionals who understand buyer personas? To help you earn the recognition you so richly deserve, we offer an online knowledge assessment at the conclusion of the workshop. You won’t want to miss this opportunity to assess your new learning and display a Buyer Persona Subject Matter Expert badge on your resume or LinkedIn profile.Masterclass PreviewWhat You GetVideo instruction and 17 comprehensive tools for every aspect of persona development 2 templates and 3 case studies to ensure you don’t build too many personas 12 tips for capturing compelling insights from as few as 10 interviews 4 guidelines to help you convince your stakeholders about the need for personas A detailed interview guide to help you quickly master this unique approach A Buyer Persona Subject Matter Expert badge for your resume or LinkedIn profile 3 examples of completed templates plus an example buyer interviewWhat You’ll LearnWhy insight into your buyer’s decision is missing in most personas How 5 Rings of Buying Insight reveal your buyer’s experience What you can do with the 5 insights to guide your sales and marketing engagement Why it’s important to think about your goals for personas before you build them How to decide which people you need to interview and how many interviews it will take Learn how to design a study that tells you how many personas you need and how to prove it Why you need to be thoughtful about how you source your interviews How to find people to interview and persuade them to talk to you What to do to confirm the interview appointment and prepare for success Why surveys and focus groups don’t work and how this method is unique How to use the interview guide to walk buyers through every step in their journey Why and how your stakeholders need to experience your buyer’s story How to choose quotes from the interviews and find patterns that reveal personas How to ensure your personas explain what buyers want from engagement with you Why you need to segment buyers based on their buying experience How to use your interview results to choose the right number of personas Tips for explaining the value of buying insights to your stakeholders or clients Consequences when companies don’t understand their persona’s buying experience The future of buyer personas and how to assure they achieve their highest potentialSarah KreuselI have conducted a few buyer persona studies based on Adele Revella’s book, and I cannot stress the importance of this type of study enough. Now, taking this workshop, I am more confident than ever. The resources and training I received from this course are priceless! I can’t wait to report back to my stakeholders.Andreas KnepperThis masterclass not only gives arguments for the “why” when it comes to creating buyer personas but also deep insights into the “how” along the process. Additionally, it clears up misleading views and approaches (of which there are a few around). I can recommend this course to anyone who is serious about creating personas.Chris HerbertThere’s only one person and organization I recommend when you’re developing your competency in persona development. That’s Adele Revella and the Buyer Persona Institute.Mandi Caputi LundAfter this workshop, I pitched the buyer persona project to our stakeholders and everyone was convinced this is a valuable addition to mapping the customer journey. There is a sense that we know everything about our customers and prospects…but there were a lot of gaps in our insight, which the buyer persona interviews filled. I highly recommend this workshop to anyone looking to know more about your buyers.Ish ChowdharyThe learnings from the book and master class have been valuable. This has given me the process and structure to follow which I have been searching for a long time.Rachel FosterThis master class gives you a step-by-step process for creating buyer personas. It’s useful for any B2B marketer who wants to better understand their audience and know exactly what to say to engage leads and convert them into customers.Jeff BowmanBuyer personas are foundational to understanding and influencing segments of customers, but there is far more noise than useful info out there. This workshop (and the book!) provide the blocking and tackling for gathering customer insights that are actionable to generate demand and grow loyalty for marketing, sales, and even the product team. And where so many persona approaches are wandering and ambiguous, this gives you what you need. Bravo!Susan BeckerI bought your book a year ago and it’s been helpful. Even did a mock interview to prove the point that we all come to the table with biases about our products and customers. Attending the Master Class really brought it all to life.Lotta LaurinLoved this masterclass. Full of knowledge. Easy to understand. Great supporting material.Anup MishraI liked this workshop so much. I’m shocked by how little we care about the buyer persona and need of proper buyer journey and experience in our marketing and product development. It helped a lot. Highly recommended.Samuel WilliamsYour methodology allowed us to bring a lot more value to Deloitte, which is one of our most important clients. Instead of speculation we know what buyers want and how they make decisions, critical insights that guide our messaging, marketing content and much more for all of our clients. Thank you for the great process and for helping me add new skills to my portfolio.Maria del Pilar PazNearly five years ago, when I read the book for the first time, I realized that Adele’s approach was exactly what I needed as a B2B marketing professional and consultancy. Learning how to interview buyers and get real insights about how they make decisions is critical for Buyer Personas building process. This workshop is an amazing tool, loaded with plenty of practical advice. Truly exceptional.Dennis BelmontI finally got to take the Masterclass, and I wanted to thank you again. I learned more from that short workshop than I have from hours of LinkedIn Learning courses and the marketing class that just cost me $1,500. All of the information was well organized and insightful, and the downloads were very professional and helpful.Mateusz KołodziejskiPowerful, wise, direct, practical, insightful. This workshop (accompanied by Adele’s book) is the fastest and most efficient way to learnhow to gain insights into your buyer’s mindset so that you can create and market what your buyers are seeking.Sherisa AguirreThank you so much! I’m really enjoying your method. It’s simple and I can see how valuable it will be when it comes to developing the key messages and themes to be used in marketing. I can already tell that I’m going to feel a lot more confident about my recommendations.Rommel MadlangbayanThis workshop has articulated the need for every company to understand that it’s the buyer’s experience and journey that we need to focus on and not just their individual profiles. We are so used to categorizing them based on superficial aspects that we neglect their unspoken, hidden needs. Thanks to this module for the truly unique learning experience.Diana HedumI want to thank you for the Buyer Persona training and a book which was/is an invaluable tool guide. I’ve learned a great deal about the power, process, and findings of Buyer Personas due to all your hard work throughout the years.Katharina HarnischmacherI just listened to your great online training about “Buyer Personas”. Thanks a lot for the many hands on tips. I really loved your email templates and introductory sentences to invite potential interview partners.Greg FryeI’ve been very impressed with your webinar and find the information very useful. We’re a digital agency and have been working with clients to understand triggers and the process the buyer goes through to find a solution for a while now. But we haven’t done the qualitative type of research you are presenting which will be extremely valuable to the process. Thank you!Sarah KreuselI have conducted a few buyer persona studies based on Adele Revella’s book, and I cannot stress the importance of this type of study enough. Now, taking this workshop, I am more confident than ever. The resources and training I received from this course are priceless! I can’t wait to report back to my stakeholders.Andreas KnepperThis masterclass not only gives arguments for the “why” when it comes to creating buyer personas but also deep insights into the “how” along the process. Additionally, it clears up misleading views and approaches (of which there are a few around). I can recommend this course to anyone who is serious about creating personas.Chris HerbertThere’s only one person and organization I recommend when you’re developing your competency in persona development. That’s Adele Revella and the Buyer Persona Institute.Mandi Caputi LundAfter this workshop, I pitched the buyer persona project to our stakeholders and everyone was convinced this is a valuable addition to mapping the customer journey. There is a sense that we know everything about our customers and prospects…but there were a lot of gaps in our insight, which the buyer persona interviews filled. I highly recommend this workshop to anyone looking to know more about your buyers.Ish ChowdharyThe learnings from the book and master class have been valuable. This has given me the process and structure to follow which I have been searching for a long time.Rachel FosterThis master class gives you a step-by-step process for creating buyer personas. It’s useful for any B2B marketer who wants to better understand their audience and know exactly what to say to engage leads and convert them into customers.Jeff BowmanBuyer personas are foundational to understanding and influencing segments of customers, but there is far more noise than useful info out there. This workshop (and the book!) provide the blocking and tackling for gathering customer insights that are actionable to generate demand and grow loyalty for marketing, sales, and even the product team. And where so many persona approaches are wandering and ambiguous, this gives you what you need. Bravo!Susan BeckerI bought your book a year ago and it’s been helpful. Even did a mock interview to prove the point that we all come to the table with biases about our products and customers. Attending the Master Class really brought it all to life.Lotta LaurinLoved this masterclass. Full of knowledge. Easy to understand. Great supporting material.Anup MishraI liked this workshop so much. I’m shocked by how little we care about the buyer persona and need of proper buyer journey and experience in our marketing and product development. It helped a lot. Highly recommended.Samuel WilliamsYour methodology allowed us to bring a lot more value to Deloitte, which is one of our most important clients. Instead of speculation we know what buyers want and how they make decisions, critical insights that guide our messaging, marketing content and much more for all of our clients. Thank you for the great process and for helping me add new skills to my portfolio.Maria del Pilar PazNearly five years ago, when I read the book for the first time, I realized that Adele’s approach was exactly what I needed as a B2B marketing professional and consultancy. Learning how to interview buyers and get real insights about how they make decisions is critical for Buyer Personas building process. This workshop is an amazing tool, loaded with plenty of practical advice. Truly exceptional.Dennis BelmontI finally got to take the Masterclass, and I wanted to thank you again. I learned more from that short workshop than I have from hours of LinkedIn Learning courses and the marketing class that just cost me $1,500. All of the information was well organized and insightful, and the downloads were very professional and helpful.Mateusz KołodziejskiPowerful, wise, direct, practical, insightful. This workshop (accompanied by Adele’s book) is the fastest and most efficient way to learnhow to gain insights into your buyer’s mindset so that you can create and market what your buyers are seeking.Sherisa AguirreThank you so much! I’m really enjoying your method. It’s simple and I can see how valuable it will be when it comes to developing the key messages and themes to be used in marketing. I can already tell that I’m going to feel a lot more confident about my recommendations.Rommel MadlangbayanThis workshop has articulated the need for every company to understand that it’s the buyer’s experience and journey that we need to focus on and not just their individual profiles. We are so used to categorizing them based on superficial aspects that we neglect their unspoken, hidden needs. Thanks to this module for the truly unique learning experience.Diana HedumI want to thank you for the Buyer Persona training and a book which was/is an invaluable tool guide. I’ve learned a great deal about the power, process, and findings of Buyer Personas due to all your hard work throughout the years.Katharina HarnischmacherI just listened to your great online training about “Buyer Personas”. Thanks a lot for the many hands on tips. I really loved your email templates and introductory sentences to invite potential interview partners.Greg FryeI’ve been very impressed with your webinar and find the information very useful. We’re a digital agency and have been working with clients to understand triggers and the process the buyer goes through to find a solution for a while now. But we haven’t done the qualitative type of research you are presenting which will be extremely valuable to the process. Thank you!Sarah KreuselI have conducted a few buyer persona studies based on Adele Revella’s book, and I cannot stress the importance of this type of study enough. Now, taking this workshop, I am more confident than ever. The resources and training I received from this course are priceless! I can’t wait to report back to my stakeholders.Agenda/Curriculum *8 Recorded ModulesMODULE 01 IntroductionIn this workshop overview, we’ll explain the importance of building buyer personas around the buying experience. You’ll understand why buyer profiles that merely describe the buyer result in too many personas and not nearly enough actionable insight. (8:35 video)MODULE 02 5 Rings of Buying InsightLearn about the critical insights that define your persona’s decision to evaluate a solution like yours. We’ll help you differentiate each of these categories of insight and explain how you can use them to deliver the sales and marketing interactions your buyers are seeking. (9:47 video)MODULE 03 Design Your Buyer Persona StudyLearn which buyers you need to interview and how many interviews you will want to conduct. We’ll also explain the steps required for a segmented study, which reveals how many personas you need based on differences in your buyers’ approach to their buying decision. (15:41 video)MODULE 04 Secure Interviews with BuyersTo ensure you get the best insights from every interview, we’ll help you consider several approaches for finding buyers to interview. We’ll also walk you through the techniques you’ll use to persuade buyers to agree to meet with you. (15:05 video)MODULE 05 Conduct Buyer InterviewsYou’ll learn how to interview buyers using our unique method, employing probing techniques that prompt buyers to reveal the perceptions, expectations and attitudes you need to explore. We’ll show you how to practice your new skills using our interview guide and example buyer interview, building your confidence and technique before your first live interview. (25:24 video)MODULE 06 Mine Interviews for InsightsIn this module you’ll learn how to use our insights template to identify patterns across your interviews and build your buyer persona. You’ll see how to choose the most relevant and interesting quotes so that your stakeholders fully comprehend the practical and emotional elements of your persona and their buying decision. (21:57 video)MODULE 07 Determine the Number of Personas NeededIf you think you might have multiple buyer personas, this module will show you how to understand and defend the number of personas you truly need. We’ll show you how to conduct a segmentation analysis based on differences in each buyer’s decision so that every persona is actionable and relevant. (14:53 video)MODULE 08 Interview With Adele RevellaIn this recorded interview, you’ll learn how to talk to your internal stakeholders or clients about the importance of this unique approach to buyer personas. Adele offers several tips to help you overcome common concerns based on existing buyer knowledge or misperceptions about the value of personas. (16:19 video)Resources You’ll ReceiveInfographic: Buying Experience Self-Assessment Infographic: 5 Rings of Buying Insight Defined and How Each Informs Marketing Strategy Infographic: Designing Your Study (which buyers to interview and how many you need) Infographic: 4 Tips to Prepare You for a Successful Interview Example Email and Voicemail Scripts Asking Buyers for an Interview Comprehensive Interview Guide: Conducting the Interview with Questions for each Phase of the Buyer’s Journey Infographic: 12 Tips and Tricks to Ensure the Most Insight from Your Interviews Example of Recorded Buyer Interview Template: Spreadsheet for Finding Quotes and Patterns Across Multiple Interviews Example of Interview Transcript with Comments Example of Completed Templates for Analyzing Interview Patterns Template: PowerPoint for Delivering Your Buyer Persona Infographic: 5 Tips for Building Personas Based on Your Interviews Example of Completed Segmentation Analysis Infographic: 5 Rules for Choosing How Many Buyer Personas to Build Recorded Interview with Adele Revella, including how to sell personas to stakeholders Infographic: 4 Guidelines to Grow Your Influence with StakeholdersWho Should AttendThis workshop is designed for every marketer or sales enablement professional who is responsible for “high consideration” products, services and solutions. Nearly all B2B solutions fall into the high consideration category, as well as those B2C solutions where buyers spend days, weeks, or longer evaluating their options and choosing one.About the InstructorAdele Revella is founder of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business (Wiley), named a Top 5 Business Book by Fortune Magazine. Her unique perspective derives from decades of experience as a sales and marketing executive, trainer, researcher and entrepreneur.Adele’s inspiration for Buyer Persona Institute emerged as she developed and led the benchmark product marketing course for Pragmatic Marketing, the global training company widely considered the leader in B2B product management workshops.Here’s What You’ll Get in Adele Revella – Buyer Persona Masterclass 2.0– Download Sample files “Adele Revella – Buyer Persona Masterclass 2.0”Course Requirement: Adele Revella – Buyer Persona Masterclass 2.0Real Value: $349One time cost: USD 87Frequently Asked Questions For “Adele Revella – Buyer Persona Masterclass 2.0”How to make payment for “Adele Revella – Buyer Persona Masterclass 2.0” ?Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.We strongly recommend our customers to make a payment through Stripe & Paypal . 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