Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Marketing at the Bottom of the PyramidLearn how to understand and connect with your customers to promote dignity and choiceIn this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging marketsPurchase Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) courses at here with PRICE $50 $48Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)Marketing at the Bottom of the PyramidLearn how to understand and connect with your customers to promote dignity and choiceIn this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.Your Instructor+Acumen+Acumen has become Acumen Academy, and shifted to a new platform.You can still access your existing courses through this platform, but for new courses please visit https://acumenacademy.org.Course CurriculumMarketing at the Bottom of the PyramidWelcome to the CourseWelcome from the Director of +AcumenCourse Overview and LogisticsCourse Roadmap & ScheduleHow and Why We Work in TeamsAbout UsTake the Pre-Course SurveyIntroduce YourselfFrequently Asked Questions1. Introduction to Marketing at the Bottom of the PyramidIntroduction to Module 1​Complete the Reading (Individual)​Watch the Videos (Individual)Hold Your Workshop (Team)Submit Your AssignmentParticipate in the Global ConversationCongratulations on Finishing Module 12. Marketing Principle #1: TruthIntroduction to Module 2Complete the Reading (Individual)Watch the Videos (Individual)Hold Your Workshop (Team)Submit Your AssignmentParticipate in the Global Conversation (Individual)Congratulations on Finishing Module 23. Marketing Principle #2 and #3: Trust and TribesIntroduction to Module 3Complete the Reading (Individual)Watch the Intro VideoWatch the Workshop VideosHold Your Workshop (Team)Submit Your Assignment (Individual)Participate in the Global Conversation (Individual)Congratulations on Finishing Module 34. Marketing Principle #4: TrialsIntroduction to Module 4Complete the ReadingWatch the Videos (Individual)Hold Your Workshop (Team)Submit Your AssignmentParticipate in the Global DiscussionCongratulations on Completing the Course!ConclusionTake the Post-Course SurveyYou’re Done! What’s Next?Additional ResourcesDisclaimerDisclaimerSales PageArchive PagePurchase Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) courses at here with PRICE $50 $48