Description
Abby Glassenberg – Email Marketing for Crafters download, Abby Glassenberg – Email Marketing for Crafters review, Abby Glassenberg – Email Marketing for Crafters free
Abby Glassenberg – Email Marketing for Crafters
24 Video lessons in HD
4h 48m of class content
Exclusive bonus content
LESSONS
1. Email Marketing For Crafters Intro
2. Why Does Email Work?
3. An Email List Is An Important Business Asset
4. Software Is The Solution
5. My Newsletter Story
6. Advertising Is Annoying
7. Your Email Is A Gift
8. Market Research
9. Identify Your Why
10. Give, Give, Take: Make A Value Exchange
11. Exploring Content Type
12. Case Study #1: Abby Glassenberg Design
13. Make It Exclusive
14. Accuracy Is Key
15. Templates & Branding
16. Think About Length
17. Subject Lines
18. Call To Action & The P.S
19. Write Back, Okay?
20. Case Study #2: Ann Wood
21. Autoresponders
22. Build Your List & Keep It Lean
23. Case Study #3: Indiesew
24. Game Plan For The Holidays
CLASS DESCRIPTION
Craft Emails That Facilitate Genuine Connection.
A good email feels personal and creates a strong connection between you and your readers. Learn how to develop a compelling, personal, and effective email strategy in Email Marketing for Crafters with Abby Glassenberg. Abby is a sewing pattern designer, craft book author, teacher, and writer. In this class, she’ll share what she has learned about creating emails that facilitate genuine connection between you and your readers. You will:
Explore the best email software options
Identify content that engages your subscribers
Decide how often to send your newsletter and how long it should be
Learn the “give, give, take†approach and how it can work for you
Develop tactics to get people to open your email and act on it
Find out how to grow your list and keep it healthy
Abby will also guide you through the nuts and bolts of setting up a branded email by teaching you how to customize a template with photos, banners, and graphics.
Email Marketing for Crafters with Abby Glassenberg will teach you how to use this powerful medium to build relationships, drive sales, and grow your business in a sustainable and authentic way.
ABBY GLASSENBERG
Abby Glassenberg is a sewing pattern designer, craft book author, teacher, and writer. On her blog, WhileSheNaps.com, she writes about the sewing industry, running a creative business, and the online culture of craft. She’s the author of three sewing books: The Artful Bird, Stuffed Animals, and Sew and Play Puzzle Ball Animals. Abby has an undergraduate degree in history from Johns Hopkins and a master’s degree in education from Harvard. She lives in Wellesley, Massachusetts with her husband and three daughters.
