Even if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…Purchase 10x Landing Pages 2.0 – Joanna Wiebe courses at here with PRICE $997 $92GIVE YOURSELF A COMPETITIVE EDGE WITH LANDING PAGE COPY THAT CONVERTSEven if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…The CurriculumSTART HEREHow to use this course to write more landing pages that perform betterMODULE 1: Starting Your ProcessHow to use Module 1The conversion copywriting approach and processBefore You Write – Think like a successful copywriterConversion Copy – Move the prospect to actBarriers to Conversion – Fight back with copyStages of Awareness – Understand prospect mindsetsRule of One – Engineer consistently great copyOne Reader – Write for your ideal prospectOne Big Idea – Find your most powerful benefitOne Promise – Amplify your guaranteeOne Offer – Match your offer to your readerThe AI Spectrum – Identify awareness and influence intentWhere Does It Hurt? – Identify and kill prospect painEnd-of-module examMODULE 2: Finding Your MessageHow to use Module 2Where Do I Start? – Ask the right questionsSurveys – What to say (and how to say it) to find deeper reasonsOn-site Polls – Learn what works and what doesn’t on your pageReview Mining – Listen to what your prospects are sayingUsertesting.com – Optimize pages by watching people use themInterviews – Explore deep motivators with first hand emotionEnd-of-module examBonus: Letter-writing exercise, part 1Bonus: Letter-writing exercise, part 2MODULE 3: Laying Out Your PageHow to use Module 3Spit Drafts – Start with your ‘what’ messagesWhat vs How – Separate strategy from executionAIDA Framework – Attention, Interest, Desire, ActionPAS Framework – Problem, Agitation, Solution10/90 – Divide your page to connect and convinceTop 10% – Match your prospects expectationsThe Low-Hanging Hook – Awareness and the top of your pageBottom 90% – Exceed your prospects expectationsHero Section – Lead with what’s right, not what’s fashionableDecision Management – Limit options to boost confidenceAttention Management – Get visitors to focus on your goalEnd-of-module examMODULE 4: Writing and Editing In the AwesomeHow to use Module 4Two Simple Steps – Brief yourself, and do quick testsWhat’s In It for Me? – Turn features into tangible benefitsMind-Reader Shortcuts – A grab-bag of ways to join the convo and keep it alive“So What?” and “Prove It” – Because people don’t believe youPersonality, Voice and Tone – Connect with your targetsHeadlines and Buttons – Make them work togetherCrossheads – Introduce the why of a section, not the whatBullet Lists and Mega Lists – Use lists to inspire visitorsBeyond Bullets – How to create fascinations that keep your One Reader readingPricing Tables – Increase conversions with comparisonThe Close – Lower the risk of taking your One OfferVideos – Use the right thumbnails to boost playsIntros & Conclusions – Cut out the fluff and get to the pointClarity – Edit to make targets pay attention, not think harderSpecificity – Use real numbers to persuade targetsStickiness – Play with language intentionallySocial Proof – Who’s the right person to deliver the message?Copywriting Trick – The 7 Deadly SinsCopywriting Trick – “Blank for your blank”Quick Consumption – Really simple, really effective ways to make your copy read betterEnd-of-module examResourcesAll the worksheets, cheatsheets and templatesHow to join our private Facebook groupTools and tech to write 10x landing pagesBONUS: All 7 ebooks in the Copy Hackers libraryBonus: Conversion copywriting clinic recordingsClinic 1: Tuesday, Oct 11 at 9am PacificClinic 2: Tuesday, Oct 25 at 9am PacificOffice Hours RecordingsSession 1: Lead magnetsSession 2: Long-form sales pagesTag: 10x Landing Pages 2.0 – Joanna Wiebe download. 10x Landing Pages 2.0 – Joanna Wiebe discount. chris guillebeau. 10x Landing Pages 2.0 – Joanna Wiebe review. email copywriting course. 10x freelance copywriter. Purchase 10x Landing Pages 2.0 – Joanna Wiebe courses at here with PRICE $997 $92
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