10x Landing Pages 2.0

GIVE YOURSELF A COMPETITIVE EDGE WITHLANDING PAGE COPY THAT CONVERTSEven if you’re new to copywriting… you’ve struggled to make sense of what the hell goes on a landing page… your idea of a campaign is an ad and a prayer… and your history of writing has been accompanied by such side effects as upset stomach, diarrhea and night sweats…The CurriculumSTART HEREHow to use this course to write more landing pages that perform better (19:57)MODULE 1: Starting Your ProcessHow to use Module 1 (2:40)The conversion copywriting approach and process (26:29)Before You Write – Think like a successful copywriter (1:56)Conversion Copy – Move the prospect to act (5:35)Barriers to Conversion – Fight back with copy (10:18)Stages of Awareness – Understand prospect mindsets (2:34)Rule of One – Engineer consistently great copy (2:13)One Reader – Write for your ideal prospect (4:08)One Big Idea – Find your most powerful benefit (1:38)One Promise – Amplify your guarantee (9:05)One Offer – Match your offer to your reader (2:06)The AI Spectrum – Identify awareness and influence intent (3:46)Where Does It Hurt? – Identify and kill prospect pain (5:02)End-of-module examMODULE 2: Finding Your MessageHow to use Module 2 (4:24)Where Do I Start? – Ask the right questions (7:42)Surveys – What to say (and how to say it) to find deeper reasons (9:19)On-site Polls – Learn what works and what doesn’t on your page (4:37)Review Mining – Listen to what your prospects are saying (3:23)Usertesting.com – Optimize pages by watching people use them (2:46)Interviews – Explore deep motivators with first hand emotion (4:58)End-of-module examBonus: Letter-writing exercise, part 1 (6:13)Bonus: Letter-writing exercise, part 2 (4:15)