Nitish Singh & Arun Pereira – The Culturally Customized Web Site

The Culturally Customized Web SiteIn The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives: * First, to present a review and survey results on standardization/localization issues on the web * Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools * Third, to show readers the power and effectiveness of culturally customized websitesThis is the first book to address the issue of website standardization, localization—or what the authors refer to as “cultural customization”. Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.Table of ContentsPreface ixForeword xi1. Culture: The New Imperative in Web Design 12. The Rationale for Cultural Customization 233. A Cultural Values framework for Web Design 534. Cultural Customization: Individualism-Collectivism 715. Cultural Customization: Uncertainty Avoidance 936. Cultural Customization: Power Distance 1117. Cultural Customization: Masculinity-Femininity 1258. Cultural Customization: High-Low Context 1399. Cultural Customization: The Future is Here 151Index 161Product DetailsPublisher: Butterworth-Heinemann 2005 | 176 Pages | ISBN: 0750678496 | PDF | 8.3 MBGet download Nitish Singh & Arun Pereira – The Culturally Customized Web Site at Forimc.com right now!Salepage: Archive: https://web.archive.org/web/20060301063228/http://theculturallycustomizedwebsite.com/Delivery Method– After your purchase, you’ll see a View your orders link which goes to the Downloads page. Here, you can download all the files associated with your order. – Downloads are available once your payment is confirmed, we’ll also send you a download notification email separate from any transaction notification emails you receive from esygb.com. – Since it is a digital copy, our suggestion is to download and save it to your hard drive. In case the link is broken for any reason, please contact us and we will resend the new download link. – If you cannot find the download link, please don’t worry about that. We will update and notify you as soon as possible at 8:00 AM – 8:00 PM (UTC+8).Thank You For Shopping With Us! 7 reviews for Nitish Singh & Arun Pereira – The Culturally Customized Web SiteThere are no reviews yet.Be the first to review “Nitish Singh & Arun Pereira – The Culturally Customized Web Site” Cancel replyYour rating *Rate…PerfectGoodAverageNot that badVery poorYour review *Name *Email *Δ